We were lucky to catch up with Tiffiany Johnson recently and have shared our conversation below.

Alright, Tiffiany thanks for taking the time to share your stories and insights with us today. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?

At present, I’ve chosen to personally manage my social media presence. This decision has led to a steady growth in engagement and reach over time, although occasionally the trajectory has been unpredictable. For those deliberating whether to self-manage or outsource their social media efforts, I offer the following insights acquired from my experience. Firstly, understanding how your brand can provide value within your industry is paramount for crafting compelling content. Secondly, carving out a distinct niche allows for more targeted messaging and deeper connections with your audience. Maintaining focus on refining your brand’s voice and message amidst the noise of social media is essential. Furthermore, refraining from comparing your journey to others’ is crucial for maintaining authenticity and fostering genuine connections with your followers. Lastly, recognizing the demanding nature of social media management and allowing yourself breaks when needed is vital for long-term sustainability and well-being.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Hello, I’m Tiffiany Johnson, a Paul Mitchell alumna and passionate advocate for natural hair care. As a HairCare Enthusiast, Natural Hair Extensionist, and Educator, I’ve transitioned from the corporate world to become a full-time entrepreneur in 2022, specializing in natural hair styling, extensions, and education.

My focus is on providing personalized care and restoring confidence through natural hair transformations. I take pride in creating memorable experiences for my clients, empowering them to embrace their natural beauty and achieve their hair goals.

What sets me apart is my dedication to excellence and genuine passion for celebrating and enhancing natural hair. I am committed to making a positive impact in the lives of those I serve through my services, education, and community engagement.

For potential clients and followers, I want them to know that my brand is synonymous with excellence, integrity, and a genuine passion for celebrating natural beauty. Whether through my services, educational content, or community engagement, I am dedicated to making a positive impact in the lives of those I encounter.

How do you keep in touch with clients and foster brand loyalty?

As an entrepreneur in the natural hair care industry, maintaining strong connections with my clients and fostering brand loyalty are paramount to the success of my business. A primary method I employ to stay in touch with clients is through personal messaging, as it allows for seamless communication and fosters a personalized, one-on-one experience. This approach not only keeps all communication in one organized place but also enables me to address individual needs and concerns effectively.

I firmly believe that brand loyalty is cultivated through a combination of factors. Firstly, it stems from being knowledgeable and consistently delivering results that meet or exceed clients’ expectations. Additionally, being helpful and transparent in all interactions builds trust and credibility, laying the foundation for long-term loyalty. However, perhaps most crucially, fostering brand loyalty hinges on providing exceptional customer service and treating people with respect and kindness.

Ultimately, I subscribe to the belief that the majority of repeat clientele return not solely because of the products or services offered, but rather because of the positive experiences and genuine connections established with the brand. By prioritizing personalized communication, maintaining high standards of service, and cultivating a culture of integrity and care, I aim to continually strengthen relationships with clients and foster unwavering brand loyalty.

Can you talk to us about how your side-hustle turned into something more.

While maintaining a full salon schedule, I juggled various roles over the years, including 15 years in corporate and pursuing my Associates Degree in Nursing. Despite my diverse professional endeavors, hairstyling had always been a passion of mine since childhood. However, it wasn’t until later that I contemplated transitioning it from a side hustle to a full-time business. Growing up, I envisioned myself in a service-oriented role, making a meaningful difference in people’s lives, although initially, I didn’t foresee hairstyling as my primary focus.

The decision to pivot to full-time entrepreneurship didn’t come lightly. It was a culmination of personal reflection and significant life events, notably the passing of my grandmother in 2021. Her words of encouragement resonated deeply with me, urging me to pursue my passions fearlessly. Her wisdom served as a catalyst for me to prioritize my own aspirations and embrace the opportunities before me. Recognizing the brevity of life, I realized the importance of seizing the moment and pursuing my dreams without hesitation.

Thus, fueled by a newfound sense of purpose and determination, I made the leap to commit fully to my hairstyling business. The decision proved to be immensely rewarding, affirming that it was indeed the right path for me. Almost two years into full-time entrepreneurship, I can confidently say that it has been the best decision I’ve ever made.

Key milestones along this journey include overcoming self-doubt, embracing the uncertainty of entrepreneurship, and ultimately finding fulfillment in pursuing my passion. Each step forward has been marked by personal growth, resilience, and unwavering commitment to my craft.

Today, as a full-time entrepreneur in the hairstyling industry, I am deeply grateful for the opportunity to make a meaningful difference in the lives of my clients. My journey underscores the importance of listening to one’s inner calling, embracing change, and seizing opportunities for personal and professional growth. I am excited to continue this journey, driven by passion, purpose, and a relentless pursuit of excellence in my craft.

Contact Info:

• Instagram: @hairbytiffiany_j
• Facebook: Hairbytiffiany_j
• Other: https://booksy.com/en-us/460694_hair-by-tiffiany-j_hair-salon_36535_denton#ba_s=sh_1