We caught up with the brilliant and insightful Tiffany Wright a few weeks ago and have shared our conversation below.

Hi Tiffany, thanks for joining us today. Can you talk to us about a project that’s meant a lot to you?

The most meaningful project that I’ve worked on thus far is my visual to “Brown Skin Girl” by Beyoncé, Blue Ivy, SAINt JHN & WizKiD entitled “love letter to my Hue.” It was meaningful for a few reasons. One was because it was such a deviation from any project I ever produced and directed. You see, the cornerstone of my brand MsDevotedTiff ever since I first launched it in 2018, is comedy. Every film that has been selected to be screened in a Film Festival is a comedy. I do comedic writing. My content that has went semi viral is comedic. I love parody and satire. People laugh because it’s funny yet true. Like my first film was “My Love Affair with Carbs,” in which I wrote a love song to carbs over a Yolanda Adams track and did a music video in the style of 90s R & B. Funny stuff. I enjoy comedy the most because my real life is serious enough. So this project was so meaningful because it was the first project that I did not insert humor into my storytelling. It was also the first time that I used my art to directly address a sometimes controversial, sometimes taboo to talk about, social issue; that being Colorism. It was also my first “silent film.” All my films before this had dialogue. AND I added a dance element as well! When I first heard this song, I knew I wanted to create something to it. I’m a multi-disciplinary creative so I wasn’t sure what at first. Was it going to be a spoken word piece? Some choreography? A short story? A dope edit for social media?

Interestingly enough, I landed on it being a visual because I am also currently a student at Savannah State University, getting my BFA in Performing Arts. And I had to do a project that allowed me to use my first amendment rights. Colorism was the direction I ended up going in, based on some comments I had seen on social media, on reality TV and made to me directly. I decided to use the film to share the comments being made and let the film be the antidote to those comments.

Creatives are supposed to create what they want to see and add to the creative discourse that is happening in the world. I knew, it may not get a lot of views and likes, but I knew it was something I could be proud of, that I could reference as a project that speaks to that topic, and that I would be empowering so many women and men to feel seen and beautiful. This is why producing this project was so meaningful to me.

Tiffany, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Tiffany, also known as my social media persona, MsDevotedTiff. I’m a professional creative and entrepreneur. I write, creative direct and I’m a choreographer. In addition to writing, creating and producing for my own brands, I write, brainstorm and develop custom creative elements for other brands through my company, The Wright Creative Factory.

I started performing as a child, and I got into the performing arts and entertainment on a more professional level post college, when I began to get booked to be a theatre production manager and choreographer.

I am most proud of not being afraid to take the risk of pursuing a career in what I truly love and not feeling the pressure to use my Biology degree. I am also proud of my ability to operate in front of and behind the camera.

My followers and fans know that my creativity will make you laugh, will entertain you and will always have a deeper meaning behind it. If you like concepts that entertain you while inspiring you and sometimes makes you wanna dance, MsDevotedTiff Productions and Devoted Dance Theatre Company has the content you’ll love.

Is there something you think non-creatives will struggle to understand about your journey as a creative?

Creatives provide a service, that is completely subjective. There is a much bigger risk involved because it’s not as straightforward as “Do they need the service or not?”, or “Do they need the product or not?”, as it is with non-creative brands. It must be something that entertains, moves them and inspires them to want to purchase your service whether that be choreography, writing or brainstorming services in my case; as well as in the case of other creatives like artists, singers, etc… You can do all the right things. You can invest in yourself, you can present yourself well, and you can consistently network and market and still may not immediately get booked. You can be talented, and still not successful. The only thing you can do is work hard, keep putting yourself out there and hope that your momentum leads to bigger opportunities and bigger paychecks. Or hope that one of the connections you’ve made, can lead to a referral. And on top of that, you’re creating something from nothing versus something that already exists, also while trying to make sure you’re being true to yourself and the art you want to create. Creative businesses are personal and professional in a much larger way.

How can we best help foster a strong, supportive environment for artists and creatives?

I think society should be intentional about respecting the contribution of artists, and not looking at creating art as a hobby but a vital part of society. Also I think people that book artists should consistently treat them like a business. At the community local level, many times there is an attempt to have the artist to be the last ones to get paid. An artist is not seen as having the same importance as a caterer or an event planner. There’s never a question if those people are going to get paid, but sometimes paying the artists that came to entertain an event is seen as optional. Also supporting local artists before they are famous, is a great way as well. Request their song on local radio, share their content just as quickly as you share content from strangers. Support the local programs that train artists. These are just a few things That will foster an environment for artists to grow. And they in turn will return to that community and take care of it and keep it enriched with art.

Contact Info:

• Website: www.msdevotedtiff.com
• Instagram: instagram.com/wrightcreativefactory

Image Credits
Eriden Images, Tiggie’s Office