Alright – so today we’ve got the honor of introducing you to Tiffany Smith. We think you’ll enjoy our conversation, we’ve shared it below.

Tiffany, looking forward to hearing all of your stories today. Looking back, do you think you started your business at the right time? Do you wish you had started sooner or later

Starting a business is always a huge venture and risk. You always think you are ready to make that leap, but I fear you learn so much hands on once you start that you don’t realize how much you don’t know until you don’t know. If I could go back and start sooner or later I would choose later. I would do more market research, product research as well as really look for that perfect location. Get processes in place and be more organized as well as pursue different funding options from the start. There is so much information to collect before you get started and you feel as if you can learn as you go but being prepared is a huge step to success.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

So I started baking as a child with her little easy bake oven giving Dad the “best” creations I could come up with. As i got older i realized i have a love for feeding people seeing them happy and come together over food. When i worked my regular 9-5 job to share with coworkers & employees my appreciation I would always bring homemade treats in and that became huge people started asking if i could make items for their family get togethers etc. So, my passion for feeding people and making them smile just grew. I went on a girl’s trip with my mom and sister and we decided to open Memorie Makers as an event planning business and i was going to do the desserts on the side so i could stay home with my daughters. 10 years later I am now Pixi Sweets and custom gourmet dessert shop that makes everything from scratch boasting amazing cake art as well as dietary restrictions and needs such as Gluten Free, Vegan, Keto, Nut, Dairy Allergies. We are unique in the sense that we are willing to work with your needs and create a custom dessert for you that has wholesome ingredients made from scratch to whatever dietary restriction and cake or cookie design you would like. You can have as detailed as you would like or as classic for any event happening in your life or just because. We curate the dessert to you, its not just a cake its edible art its a showpiece that was crafted with care and skill specifically for you.

What do you think helped you build your reputation within your market?

Amazing customer service. Your customers are the backbone of your business without them you have nothing a word of mouth truly does more for you than you realize. Having regulars that come in and chare your products your items make a huge impact so always treating them with the utmost care while providing amazing products goes a long way.

Do you have any insights you can share related to maintaining high team morale?

Always have clear expectations and communication, making sure your praise and reward your high performers while making sure you are coaching and addressing your low performers and building them up or out. A low performer who continues working can drag your entire staff down and create an environment where no one wants to work.

Contact Info:

• Website: https://www.pixisweets.com
• Instagram: https://www.instagram.com/pixisweets/
• Facebook: https://www.facebook.com/memoriemakerscupcakery/

Image Credits

Tiffany Smith, Nicole G Photography