Alright – so today we’ve got the honor of introducing you to Tiffany NGU. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Tiffany thanks for taking the time to share your stories and insights with us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

Prior to doing online business, I was actually a financial planner. What motivated me to start my online journey was that I saw the trend of doing business is going towards the digital way. As much as I love doing business, I realised I lacked of something very important, that is, the skill sets of doing business online. After much thinking, I decided to step out in faith to venture into the online world. All these happened in 2013.

Just like any newbies, I felt so overwhelmed with all the information found in the online world. It took me 3 years to figure out and grasp the foundation of building a business online. Not long after, I got involved in promoting business educational products. This was where I learnt a lot about funnels and automation in the coaching and consulting industry. I was very fascinated with the power of funnels, especially how entrepreneurs can gain their freedom not just in the area of monetary, but also impact their community while working less.

With all the experience and knowledge I have gained over the years, I decided to start The Marketing Shortcuts in 2018. The mission of my business is to simplify the online journey for entrepreneurs.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

My name is Tiffany Ngu, founder of The Marketing Shortcuts, I specialise in helping established coaches and consultants simplify their online process with ready-made funnel templates to increase their revenue while working less.

Prior to doing online business, I was actually a financial planner. What motivated me to start my online journey was that I saw the trend of doing business is going towards the digital way. As much as I love doing business, I realised I lacked of something very important, that is, the skill sets of doing business online. After much thinking, I decided to step out in faith to venture into the online world. All these happened in 2013.

Just like any newbies, I felt so overwhelmed with all the information found in the online world. It took me 3 years to figure out and grasp the foundation of building a business online. Not long after, I got involved in promoting business educational products. This was where I learnt a lot about funnels and automation in the coaching and consulting industry. I was very fascinated with the power of funnels, especially how entrepreneurs can gain their freedom not just in the area of monetary, but also impact their community while working less.

With all the experience and knowledge I have gained over the years, I decided to start The Marketing Shortcuts in 2018. The mission of my business is to simplify the online journey for entrepreneurs.

To achieve that, I have created a a funnel business whereby I provide ready made funnel templates packages for service based entrepreneurs, to save them time, stress and frustration from building everything from scratch.

That way, serviced based entrepreneurs can launch and grow their business online fast without feeling overwhelmed with tech.

My passion is in helping entrepreneurs to grow their businesses in ways that are profitable and sustainable while working less.

Can you share a story from your journey that illustrates your resilience?

When I started my online journey at the beginning, I invested a lot of money in many online coaching programs, learning from the best coaches in the industry. I thought I needed to learn everything in order to start making money online. I didn’t have a mentor whom I could go to ask for guidance.

This went on for a couple of years until to a point I almost used up all my saving. I decided to shift my mindset to just focus on the rule of ONE:
– determine the one area of specialty I want to be known for
– serve one specific group of target audience
– promote one product
– create one converting funnel
– Master one traffic source

Due to a lack of funds, I had to learn how to market my program/service at the minimal cost, and did what it takes to succeed. Along the journey, I did experience a lot of problems with Facebook, for eg. Facebook ad account got shut down more than 20 times etc.

But nevertheless, with determination, I managed to get a breakthrough in my business within 6 months, achieving a 6 figure in revenue.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The advice I would like to share with entrepreneurs is to keep things super simple.

Whether you are at the launching or growing stage of your business, implement a simple system such as a list building funnel, that can automate your business.

The purpose is:
1. to start building your own email list when you give away your irresistible lead magnet (eg. a free short video training). Having your own email list is a powerful way to build your business.
2. Those leads who opted in for your lead magnet and showed greater interest in what you offer, will then be able to go on to apply and schedule for a discovery call with you to talk about the potential of working together. With this system in place, your calendar will always be filled with appointments with hot prospects at any time. You can stop worrying about when your next lead or client will come.
3. Lastly, start building your own community, provide more values to educate your target audience, engage and nurture as much as possible. When your target audience begins to like and trust you, closing sales will become much easier.

Contact Info:

• Website: https://www.themarketingshortcuts.online/
• Facebook: https://m.me/livenearnwithtiff
• Linkedin: https://www.linkedin.com/in/tiffanyngu/