We’re excited to introduce you to the always interesting and insightful Tiffany Keene . We hope you’ll enjoy our conversation with Tiffany below.
Tiffany, thanks for joining us, excited to have you contributing your stories and insights. What’s the backstory behind how you came up with the idea for your business?
The idea for my business came to me in 2020 when I started my journey as a food blogger and social media influencer. As a parent, I always strived to make my son’s school lunches not only nutritious but also fun and exciting. I would put in extra effort to create yummy and creative meals for him, and to my surprise, my posts showcasing these lunches went viral on social media.
The response I received from other parents was overwhelming. Many of them expressed their struggles with finding creativity when it came to their children’s meals and snacks. They often felt stuck in a rut, resorting to the same repetitive options. This realization sparked an idea within me – why not share my knowledge and passion for creative lunches with other parents?
I saw an opportunity to solve a problem that many parents were facing. I wanted to offer a unique approach to inspire and empower parents to think outside the box when it came to their children’s meals. I believed that by providing them with the tools, techniques, and ideas through creative snack and lunch box classes, I could help them unleash their own creativity and make mealtime a more enjoyable experience for both parents and children.
The logic behind my belief in the success of this endeavor was rooted in the genuine need I saw in the market. While there were resources available for parents, I felt that there was a gap in providing hands-on guidance and personalized instruction. My classes would offer a practical and interactive learning experience, allowing parents to gain confidence in their ability to create exciting and nutritious meals for their kids.
The excitement I felt about this idea stemmed from the potential impact it could have on parents’ lives. I knew firsthand the joy and satisfaction that came from seeing my son’s face light up when he opened his lunchbox to find a creatively prepared meal. I wanted to share that joy with other parents and help them experience the same sense of accomplishment and connection with their children through food.
Seeing my classes take off and sell out each time validated my belief in the worthiness of this endeavor. The positive feedback and testimonials from parents who attended my classes further fueled my passion and determination to continue offering this unique service. I knew I was making a difference in their lives, and that was incredibly fulfilling.
In summary, the idea for my business was born out of my own experiences as a food blogger and social media influencer. Recognizing the struggles parents faced in creating creative and nutritious meals for their children, I took a risk and decided to offer creative snack and lunch box classes. The logic behind this venture was the genuine need in the market and the desire to provide hands-on guidance and personalized instruction. The excitement came from the potential impact on parents’ lives and the joy of helping them unleash their creativity. The success and positive feedback from my classes affirmed the worthiness of this endeavor and fueled my passion to continue making a difference.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Allow me to introduce myself to our readers. My name is Tiffany, and I am from Cleveland, Ohio. Family is a significant part of my life, as I come from a large and close-knit family. With my grandmother having 10 children and over 30 cousins, there’s never a dull moment.
Professionally, I have been a nurse for the past seven years, which has allowed me to develop a deep sense of compassion and care for others. However, my true passion lies in the world of food. I am an unabashed foodie, and anything related to culinary delights piques my interest.
In 2021, I had the incredible opportunity to publish my very own cookbook called “Cooking at Tiffany’s,” which is available for purchase on Amazon. It encompasses a variety of dishes that cater to different tastes and dietary preferences.
One of the main aspects of my brand is the hands-on classes I offer. These classes provide a unique and interactive experience.
In addition to classes and cookbooks, I also provide resources for parents dealing with picky eaters. I understand the challenges that come with trying to please little ones who have specific likes and dislikes when it comes to food. I offer recipe development services tailored to each child’s preferences, ensuring that parents can create meals that their picky eaters will enjoy.
To complement my services, I also sell kids cutting boards and knife sets. These products are designed to make cooking a fun and safe experience for children, encouraging their involvement in the kitchen and fostering a love for food from an early age.
I am most proud of the positive impact I have had on families and individuals through my work. Witnessing parents gain confidence in their ability to create nutritious and appealing meals for their children brings me immense joy. Knowing that I have played a part in fostering healthier eating habits and creating memorable culinary experiences is incredibly rewarding.
In summary, I am a nurse turned food enthusiast, offering hands-on classes, cookbooks, picky eater resources, and kitchen products. My passion for food and dedication to helping others sets me apart in the industry. I am proud of the positive impact I have made and continue to make in the lives of my clients. Whether you’re a potential client, follower, or fan, I want you to know that I am here to support and inspire you on your culinary journey.
Any insights you can share with us about how you built up your social media presence?
Building my audience on social media has been a journey of authenticity and connection. I believe that being genuine and sharing things that I truly enjoy and resonate with has been the key to attracting and engaging with my audience.
From the beginning, I focused on creating content that reflected my passion for food and my unique perspective. I shared my creative school lunch ideas for my son, along with recipes, tips, and tricks that I personally found helpful. By staying true to myself and my interests, I was able to connect with like-minded individuals who appreciated my content.
In addition to creating authentic content, I also made a conscious effort to engage with my audience and build relationships. I responded to comments, messages, and inquiries, showing genuine interest and appreciation for their support. I believe that building a community is not just about sharing content but also about fostering meaningful connections with your audience.
One significant factor in growing my social media presence was the support and collaboration with other social media moms in my local area. I joined a group of Cleveland-based social media moms who uplift and support each other. Through this community, I was able to connect with like-minded individuals, collaborate on projects, and cross-promote each other’s content. This network of support has been invaluable in expanding my reach and building a strong and engaged audience.
For those just starting to build their social media presence, my advice would be to stay true to yourself and your passions. Share content that genuinely excites you and resonates with your audience. Authenticity is key in building trust and attracting a loyal following.
Engagement is also crucial. Take the time to respond to comments, messages, and inquiries. Show your audience that you value their support and appreciate their engagement. Building relationships and connections will help foster a sense of community and loyalty among your followers.
Lastly, don’t be afraid to collaborate and connect with others in your niche or industry. Seek out like-minded individuals or groups who share similar interests or goals. Collaborations can help expand your reach and introduce you to new audiences.
Remember, building a social media presence takes time and consistency. Be patient, stay true to yourself, engage with your audience, and seek out opportunities for collaboration. With dedication and authenticity, you can build a strong and engaged community on social media.
Contact Info:
- Website: https://www.realattiffanys.com/
- Instagram: https://instagram.com/real.at.tiffanys?igshid=OGQ5ZDc2ODk2ZA==