We were lucky to catch up with Tiffany Cheung recently and have shared our conversation below.
Tiffany, looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?
Several years ago, I was a teen single mom living off food stamps and WIC, barely able to put food on the table for myself and my daughter. I was navigating postpartum depression, and as an outlet, I began creating content as a beauty and lifestyle blogger. After attracting 50K followers to my Instagram and partnering with known beauty brands from around the world, I discovered my knack for social media growth and visibility. When I lost my day job in 2020 due to Covid, I jumped into offering 1:1 services as a Social Media Coach, then evolved into a Business Energetics Coach the year after.
Tiffany, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I am a Business Energetics Coach, and I serve coaches, service professionals, and creators around the world by teaching them to tap deeper into their magnetism and authentic, Truest Self as a leader when selling and marketing. I teach my clients to shift their outcome and reality by shifting their inner world, their energetics, behavior, and who they are be-ing. I teach sales, launching, and messaging from a magnetic place, which allows the ability to magnetize clients instead of hunting them down, or ever sending a single cold DM. I lead a high-level business mastermind for business owners growing to 6 and multi 6-figures and work privately with clients as well.
Let’s talk about resilience next – do you have a story you can share with us?
When I first started my business, I experienced a lot of pushback from my family and friends, none of which were entrepreneurs. I grew up as the eldest child of immigrants, who desired safety and security, which they believed was found in a corporate job. When I got let go from my day job and announced that I would be working for myself, I didn’t receive a warm, understanding response. I believe in life, there are times we feel called to exploring something new- whether it’s a project, a business venture, a new service, a pivot, and it isn’t always going to make logical sense, and people around us aren’t going to completely understand. I stuck by my decision and committed to it, knowing that my friends and family likely wouldn’t be fully on board until they saw the financial ROI. My level of self leadership had to be tested to evolve, as I created an outcome that wasn’t guaranteed. One million dollars in sales revenue later, I look back and thank myself constantly for sticking through the backlash, the criticism, and the disagreeing responses because I fully trusted myself and knew that I had a powerful idea, and I would see it through.
Can you tell us about a time you’ve had to pivot?
I started my business originally as a Social Media Coach. However, over time, I began to feel my body constricting and feeling limited when it came to training on social media growth. I could tell I was outgrowing it, and began leaning into what lit me up, which was teaching business from an energetics and leadership perspective. For a while, it felt like the “wrong” decision because I’d stopped some of the momentum that I created, and I didn’t have any of my new ideal clients following me (or so I thought), but I continued sticking with my decision, and I shared openly about it, and continued creating content for my new aligned clients (coaches and service providers) and they began finding my page, sales calls began getting booked, I was creating more traction, and eventually it took off in a way I could have never expected.
Contact Info:
- Website: http://tiffanycheung.co
- Instagram: http://www.instagram.com/tiffanycheung.co
Image Credits
Vividten Photography