Alright – so today we’ve got the honor of introducing you to Tiffany Braxton and Jazmine Davis.. We think you’ll enjoy our conversation, we’ve shared it below.
Tiffany and Jazmine, looking forward to hearing all of your stories today. How did you come up with the idea for your business?
The spark for our new business idea ignited during communication with potential clients for our event planning services. We noticed the need for a more budget-friendly product for clients that couldn’t afford our services directly. That’s when the concept of offering DIY balloon garland kits started to take shape.
As we delved deeper into market research, we discovered a gap in the industry. While there were options available for DIY balloon kits, there was a lack of comprehensive and most importantly quality DIY kits that provided both convenience and creative control. This realization fueled our belief that this endeavor could be not only worthwhile but also successful.
What excited us most about this idea was the opportunity to empower individuals to become creators of their own memorable events. By offering accessible and user-friendly DIY balloon garland kits, we envisioned enabling people to unleash their creativity and bring their visions to life. The idea of providing a unique approach to event decorations, where customers could customize their garlands to match their individual styles and preferences, truly ignited our passion.
This business aimed to solve the problem of time-consuming and complex balloon garland creation by offering a comprehensive solution. By curating high-quality materials, providing step-by-step instructions, and delivering everything needed in a convenient kit, we would simplify the process and make it accessible to a wider audience.
Moreover, the emotional aspect of this endeavor was significant to us. We wanted to evoke joy, excitement, and a sense of accomplishment in our customers. The thought of their faces lighting up as they transformed their spaces with their own hands filled me with enthusiasm and determination.
In essence, the combination of providing a budget-friendly product to our customers and the emotional satisfaction of bringing happiness to customers’ lives drove our conviction that this business idea was worth pursuing. The logic behind its potential success lay in the untapped market demand, the opportunity to provide convenience and creativity, and the ability to foster memorable experiences for our customers.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Just Soiree, Co is an event planning business that officially came into existence in 2020 amidst the challenges posed by the COVID-19 pandemic. We were born out of a desire to bring joy and happiness to people’s lives during a time of uncertainty and isolation. We successfully navigated the challenges of the pandemic and provided a much-needed source of joy and celebration during a difficult time. Our adaptability and commitment to delivering exceptional experiences set us apart as a trusted and sought-after event planning company.
We take immense pride in several aspects of our work that set us apart and make us truly exceptional. Our foremost achievement is consistently exceeding our client’s expectations. We take the time to understand their vision, goals, and preferences, and then go above and beyond to bring their dreams to life. By delivering events that surpass expectations and create unforgettable experiences, we have garnered a reputation for excellence and client satisfaction.
We believe that success lies in the details. We meticulously plan and execute every aspect of an event, leaving no stone unturned. From intricate decor arrangements to seamless logistics and flawless execution, our attention to detail ensures that every event is executed with precision and finesse. We take pride in our ability to transform spaces into stunning and immersive environments that captivate and delight guests. We thrive on creativity and constantly push the boundaries of event design.
Our team of two infuses innovation into every project, staying abreast of the latest trends, technologies, and techniques. By thinking outside the box and bringing fresh ideas to the table, we create unique experiences that leave a lasting impression. Our commitment to exceptional customer service is at the core of our business. We prioritize clear communication, prompt responses, and personalized attention to our client’s needs. From the initial consultation to the post-event follow-up, we strive to make the event planning process smooth, enjoyable, and stress-free.
How’d you build such a strong reputation within your market?
Building a strong reputation within the event planning market required a multi-faceted approach. First and foremost, our dedication to delivering unforgettable experiences played a pivotal role in establishing our reputation. We recognized that every event is unique, and we made it our mission to create personalized, tailored experiences that exceeded client expectations. By consistently going above and beyond to create magical moments, we earned the trust and loyalty of our clients, which became the foundation of our reputation.
Exceptional customer service was another key factor in building our reputation. We understood that planning an event can be a stressful process, and we aimed to alleviate that burden for our clients. We prioritized open lines of communication, actively listening to their vision and needs, and offering guidance and support throughout the planning journey. By being responsive, attentive, and reliable, we earned a reputation for providing a seamless and enjoyable planning experience.
Our commitment to innovation and staying ahead of industry trends also played a significant role in building our reputation. We continuously sought out fresh ideas, unique themes, and cutting-edge event technologies to bring a sense of novelty and excitement to our client’s events. By infusing creativity and originality into every aspect of our work, we positioned ourselves as trendsetters within the industry and garnered a reputation for delivering unforgettable and on-trend events.
Lastly, our reputation within the market was reinforced by positive word-of-mouth referrals. Satisfied clients became our most vocal advocates, sharing their positive experiences with their networks. Their recommendations not only validated our expertise but also extended our reach to new clients who were seeking reliable and exceptional event planners.
Where do you think you get most of your clients from?
The best source of new clients for our business has been word-of-mouth referrals. The power of positive experiences and satisfied customers sharing their enthusiasm with others has proven to be invaluable. When clients have a great experience with our product and service, they naturally spread the word to their friends, family, colleagues, and social networks.
Word-of-mouth referrals have been successful for several reasons. Firstly, they carry a high level of trust and credibility. When someone recommends our business to their network, it comes with a personal endorsement, which builds confidence in potential clients. Secondly, referrals often result in pre-qualified leads. When individuals are referred by someone they trust, they are already familiar with our offerings and have a genuine interest in what we provide. To encourage and enhance this valuable source of new clients, we prioritize exceptional customer experiences. We ensure that every interaction, from the moment a customer visits our website or contacts our customer support, is met with professionalism, attentiveness, and personalized attention. We go the extra mile to exceed expectations, deliver on our promises, and provide a memorable experience.
Moreover, we actively seek feedback from our existing clients, allowing us to continuously improve our products and services. By incorporating their suggestions and addressing any concerns promptly, we not only strengthen our relationships with existing customers but also create a positive environment for them to refer others. We are also in the process of implementing a referral program to incentivize and reward our customers for referring new clients. By offering discounts, exclusive promotions, or other benefits, we want to encourage our satisfied clients to actively refer their connections, amplifying our reach and influence.
While word-of-mouth referrals have been the most fruitful source of new clients, we complement this approach with targeted digital marketing strategies. Through various online channels such as social media advertising, search engine optimization, and content marketing, we aim to increase brand visibility, engage with potential clients, and capture their interest. While digital marketing plays a role in our client acquisition efforts, authentic recommendations from our satisfied customers through word-of-mouth referrals have proven to be the most powerful and effective source of new clients. By focusing on exceptional customer experiences and implementing a referral program, we have been able to leverage the positive word-of-mouth momentum, which has significantly contributed to the growth and success of our business.
Contact Info:
- Website: JustSoireeCO.com
- Instagram: justsoireeco