Alright – so today we’ve got the honor of introducing you to Tiffanni Dean. We think you’ll enjoy our conversation, we’ve shared it below.
Tiffanni, looking forward to hearing all of your stories today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard
I am the owner of Call Me Beauty Virgin Hair and I specialize in make custom wigs using a sewing machine. We also carry customized-manufactured wigs, luxury virgin and raw Cambodian hair extensions as well as various hair products. I am most proud of my wig classes when I am able to share my knowledge and tips that I have learned along the way, with others to empower them to unlock their potential as well. My realistic, natural-looking wig styling technique is typically what catches people’s attention when looking at my custom wig work. This tends to allow my work to stand out.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’m a teacher who has taught in the inner city as well as the Metro Atlanta area for about ten years. However, I’ve also always had a love for all things beauty and hair. In 2018, I decided that I wanted to find the perfect hair vendors to start my own luxury hair extensions line. I finally launched “Call Me Beauty Virgin Hair” in late 2019. I slowly began to start trying to grow my business via social media. However, I didn’t know that it would evolve into where it is now. During the start of the pandemic, we were forced to teach remotely and in our homes. This created a need for a creative outlet for me. This opened up a space for me to want to create and style wigs. I soon found that not only did I enjoy it, but I also had a talent for it. I also began teaching myself the art of making wigs using a sewing machine. It became something very therapeutic, as well as giving me an outlet during those difficult times during quarantine.
Others began to take notice and my business began to grow. I then began expanding and even started incorporating Call Me Beauty hair products such as our CMB hair mousse, wax sticks, and most recently, our lace concealer pallet! I figured, I was able to get to this point, why stop here! I was thinking of ways that I could put my master’s degree in curriculum and instruction to use for my business. I then began offering one on one wig classes in the summer of 2021! I was shocked when one by one people began booking my class to learn how to use their sewing machines to create custom wigs. I love being able to share my knowledge and what I’ve learned with other people. I love teaching and I love making wigs, so to be able to do both at the same time is a truly unbelievable feeling. I NEVER thought that I could start my own business, it was never something I’d even considered in the past. I certainly did not know that I had this unlocked talent and potential. This has been an amazing journey, but most importantly creating wigs literally saved my mental health during an extremely difficult time. For that, I am forever grateful.
Can you open up about how you funded your business?
There are lots of ways to get funding to start your hair business journey. One way I got started was use my full time job to help fund my side business initially. As my business grew, I then found other ways to help with funding such as shopify capital, shop pay, and other small loans that can be paid back through my business profits over time.
What’s been the most effective strategy for growing your clientele?
I would definitely say finding my target audience through communities on social media that are related to my business. I.e. Facebook groups, online discussions, forums, etc. Also, word of mouth has been my most effective way to grow my clientele. However, it is clientele retention that has been key to my successes in this industry.
Contact Info:
- Website: https://cmbvirginhair.com/
- Instagram: https://instagram.com/callmebeautyvirginhair?igshid=OGQ5ZDc2ODk2ZA==
- Other: https://linktr.ee/callmebeauty?utm_source=linktree_profile_share<sid=8a957fa5-6525-4a20-90c9-888eddd62383