We’re excited to introduce you to the always interesting and insightful Tiffanie Williams. We hope you’ll enjoy our conversation with Tiffanie below.
Tiffanie, thanks for taking the time to share your stories with us today. Showing clients you appreciate them is something I think most folks want to do – but it’s not always clear how to do it in a meaningful way. What’s one of the best examples of client appreciation you can share with us?
What I have learned most from this business is to be authentic. I strive to my customers and it is the number one thing I bring up in a new appointment with a client. This business has many layers and I will always be there for them when they need my help with a question or concern.
Tiffanie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am an escrow officer/branch manager at a local fee attorney title company called Allegiance Title Byers and Taylor Mansfield. I have been in the business for 15 years this month. I started out as a receptionist and had no intentions of staying in the title business. I very quickly fell in love with the industry and most importantly the women that I worked with. I then was promoted to be an escrow assistant and learned from some amazing coworkers. It was when I was an assistant that I gained the knowledge to feel comfortable to move up to be an escrow officer. I have been closed for almost 8 years. After I had been closing for about 3 years I was given the opportunity to be the branch manager of my own office. I have enjoyed working and watching my team grow and we have cultivated some true friendships from our journey together. When I started closing I was worried that there were some months that I would not have a single closing that month. I don’t give up though. I knew my team and myself could service our area with some of the best customer service out there, and we are honored when our clients say that. I always told people “just send me a file and I will show you how important the file is to us’. Slowly but surely people started to put their trust in us and we won over many agents and lenders that still to this day bring us business. I am honored that I have had many of my clients for years and we are able to help each other out in this industry with mutual support.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
I am so lucky in this aspect because through the years most of my customers have become my friends. We cheer each other on and we are there for each other when there is something challenging going on in each other’s lives. There are several ways I like to keep in touch with everyone. I am on social media a couple of times a day seeing what is going on in their lives and engaging through that. We also chat on the phone and through text. Sometimes if they pass through my mind I just reach out and say “thinking about you today!”
Any stories or insights that might help us understand how you’ve built such a strong reputation?
My business is in a semi small community and the main thing that helped give us a good name was the customers that we worked with giving us a shout out! I have been able to gain trust through my customers and they come to me for advice on sticky situations and we work it out together. I also believe in consistency. Once I get your business I will continue to work as hard on the future files as I did on the first one that was sent over. For instance I do not work differently on a 5k file than I would on a 500k file. I treat all of my customers the same and provide the same work ethic on all of my closings.
- Facebook: Allegiance Title Byers and Taylor Mansfield
- Other: my personal FB is Tiffanie Sutterfield Williams
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