We’re excited to introduce you to the always interesting and insightful Tiffanie Jackson. We hope you’ll enjoy our conversation with Tiffanie below.

Hi Tiffanie, thanks for joining us today. One of the most important things small businesses can do, in our view, is to serve underserved communities that are ignored by giant corporations who often are just creating mass-market, one-size-fits-all solutions. Talk to us about how you serve an underserved community.

I primarily serve WOC (women of color) because I noticed the disparity between the number of WOC entrepreneurs and the number of WOC copywriters.

WOC account for 50% of all women owned businesses and 64% of new women-owned businesses last year were started by WOC. Less than 25% of copywriters are of color, and about 46% of all copywriters are men, leaving the likely number for WOC copywriters around 13%.

The numbers made me sad and frustrated. Every client I’ve had has expressed a great sense of relief and appreciation when meeting me and stated how hard it is to find a Black copywriter or a writer of color in general.

It’s not that I believe only a writer of color can write for a WOC… but many of the businesses we create are personal brands. Meaning we ARE the brand. Even though there may be products or services being sold, customers want to buy because of the connection they feel to the person behind them. Especially when it comes to small businesses–People buy from people.

So there’s a general feeling of safety and understanding in being accurately represented when your writer shares your culture or background. There are so many nuances in the way we communicate within our communities and collective experiences that we share that can be difficult to convey by someone who is not a part of it.

Additionally, entrepreneurship can be such a power move for all people, but especially WOC. It’s a place where we can truly bring our complete selves to work and not feel out of place, underestimated, or labeled ‘unprofessional’ through the lens of white supremacy and patriarchy.

Entrepreneurship also shatters the financial glass ceilings we encounter in the corporate world. There is a much better opportunity for creating unlimited sources of income and growing wealth that not only improves our own lives, but allows us to pour into our communities and future generations.

There are so many barriers, including lack of funding and resources, for WOC when starting businesses. I want entrepreneurship to feel within reach for every WOC who wants it.

CopyFoxx exists to make sure that getting access to qualified leads and having authentic copy that genuinely connects with their audience are no longer a barrier to WOC creating a successful brand.

Tiffanie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I started CopyFoxx in 2020 when I was laid off from my corporate job in insurance. I’ve always been passionate about writing and kept journals full of diary entries, poetry and stories my whole life. But as a kid, many of the adults in my life didn’t see writing as a real or ‘safe’ career path for me. It was encouraged as a hobby, but I was expected to pursue a more traditional career with a steady, predictable paycheck. So that’s what I did.

I learned that copywriting existed when I randomly found a podcast about it in the summer of 2019. I was immediately fascinated and started to read and listen to anything I could find about it. Before this, I’d only really thought of a writing career leading to books and getting a book deal felt like a long shot due to the limiting beliefs I grew up with. Copywriting felt more tangible. I could see a direct path to building a career around it.

I enrolled in a copywriting master class in February 2020 and kept the idea on the back burner as a potential side hustle.

Then July 2020 came around and I was laid off because I handled claims dealing with foreclosures– which were nonexistent at that point. I decided to finally just go for something I might actually enjoy doing. My 9.5 year career in insurance was always about paying the bills, not anything even resembling passion. I figured if copywriting didn’t work out… I could always go back. The insurance industry wasn’t going anywhere. And I’d at least be able to say I tried.

Are there any resources you wish you knew about earlier in your creative journey?

I really wish I’d known that copywriting was a thing at all back when I was in college. Most other copywriters I meet stumbled into the profession because most people don’t even know it exists. But once I knew about it, I was able to find amazing resources and people pretty easily. One of the best investments I made was joining the Copywriter Accelerator through The Copywriter Club in the early stages of building my business.

What’s been the most effective strategy for growing your clientele?

The best strategy for growing a continuous stream of leads is investing time in creating interactive lead magnets (i.e. quizzes) and engaging or interesting content that all lead to your email list. A lot of business owners build amazing engaged audiences on social media, but fail to move these potential leads onto an asset they actually own– their email list. No matter what email marketing platform you use, you can take your email list with you. We can’t really say the same thing for social media platforms like IG, TikTok, or Twitter. Those platforms are basically like rented space and your email list is a paid off home.    

Contact Info:

• Website: www.copyfoxx.com
• Instagram: www.instagram.com/copyfoxx
• Linkedin: www.linkedin.com/in/tiffaniej/

Image Credits
Kateryna Fedorova