Alright – so today we’ve got the honor of introducing you to Tiera Hawkins. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Tiera, thanks for joining us today. Let’s start with the story of your mission. What should we know?

Absolutely—I am a mission-driven entrepreneur through and through. The mission behind my brand Simple Life Transformations is to empower women to fully embrace their identity, elevate their mindset, and live purposefully—whether through fragrance, coaching, or self-development tools. But this mission didn’t come from a marketing plan—it came from my own life.

I grew up in poverty but had a deep desire for wealth, freedom, and a better life. I was blessed with the influence of my godmother and her entrepreneur husband, who showed me that a different kind of life was possible. That seed planted early in me shaped everything I do today.

From journaling as a little girl about my future business to building a brand that now serves hundreds of women, my mission has always been about transformation—from the inside out. I know what it feels like to want more but not know how to get there. That’s why every fragrance I create, every journal I write, and every coaching session I lead is intentionally designed to help women reset their minds, rediscover their vision, and activate their purpose and profits.

This mission is meaningful to me because I am the woman I serve. I’ve lived the struggle and I’ve also experienced the breakthrough. And now, I’ve committed my life and my business to making sure other women know they can rise too—with clarity, confidence, and class.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’m Tiera Hawkins—Certified Life Coach, author, fragrance creator, and the founder of Tiera Shante’ Fragrances and Simple Life Transformations. Everything I do is rooted in one mission: helping women transform their mindset, embrace their purpose, and create a life filled with clarity, confidence, and wealth.

My journey into this work began in childhood. I was raised in poverty, but I always had a deep inner knowing that I was meant for more. I’d spend hours journaling business ideas, dreaming about a different life. Thanks to the influence of my godmother and her entrepreneur husband, I was exposed early on to the possibility of ownership, freedom, and wealth. That exposure planted a seed that never stopped growing.

Today, I’ve coached over 400 women and teenage girls through mindset and business development using my unique seven-part framework. These seven core tools—Self-Awareness, Detachment, Identity, Emotional Intelligence, Vision, Goals, Discipline and Purpose & Profits—are the foundation of my book, Purpose Driven Profits: Seven Keys to Unlocking Wealth Through Mindset Transformation, which is now available on Amazon. It’s more than a book—it’s a roadmap for women who are ready to break through limiting beliefs and step fully into the abundance they were born for.

Through my coaching brand Simple Life Transformations, I offer self-paced coaching journals, mindset programs, and speaking engagements designed to help women activate their purpose and align their lives and businesses with their higher selves. I also created Tiera Shante’ Fragrances, a luxury fragrance line that began with perfume oils and has now expanded to include perfumes, car accessories, gift sets, and lifestyle scents. Every product I create is meant to be an extension of empowerment and identity—helping women feel powerful, feminine, and focused.

What sets me apart is that I don’t just help women do more—I help them become more. I combine mindset coaching with lifestyle elevation, so women experience transformation from the inside out. Whether someone reads my book, wears my fragrance, or joins one of my coaching programs, the goal is the same: unlock their purpose, elevate their vision, and build real, sustainable wealth.

I’m most proud of the impact I’ve had on women who were stuck, doubting, or simply surviving—and are now thriving in their purpose, leading businesses, healing from their past, and living abundantly. I’ve built this brand from the ground up while raising my children and working full-time—proving that with purpose and faith, anything is possible.

To anyone new to my work: Know that you’re not too late, and you haven’t missed your moment. My mission is to help you reconnect with who you are, elevate your mindset, and unapologetically step into your next level. This is your time—and I’m here to help you walk in it with confidence and clarity.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the biggest lessons I had to unlearn was the idea that hustling nonstop was the same as building a business. For a long time, I wore “hustler” like a badge of honor—grinding around the clock, juggling multiple side gigs, doing everything myself, and measuring my worth by how busy I was. I thought that’s what it meant to be successful. But in reality, I was burning out and playing small.

The truth hit me when I realized I wasn’t creating systems—I was creating survival patterns. I was operating from a fixed mindset, believing that if I wasn’t constantly in motion, things would fall apart. But that wasn’t sustainable, and it definitely wasn’t scalable.

I had to completely shift into a growth mindset—one that embraces delegation, structure, strategy, and long-term vision. I had to let go of the belief that hard work alone equals success and learn how to make my time, energy, and ideas work for me. That transformation didn’t happen overnight, but it’s what allowed me to go from a side hustler to a CEO and servant leader.

Now, I’m intentional about building real foundations—for my brand, for the women I serve, and for my legacy. That mindset shift is also what inspired my book Purpose Driven Profits and the work I do through Simple Life Transformations. I know that women can’t grow their lives or businesses until they grow their thinking. That’s the real work—and it always starts from within.

Can you talk to us about how you funded your business?

I didn’t have a big investor, inheritance, or business loan to get started—my business was funded by faith, strategy, and sacrifice. I started with what I had and where I was, using money from my paychecks, tax returns, and any extra side income I could generate. I’d take care of my responsibilities first, and whatever was left, I reinvested into my vision—little by little.

There were many moments where I had to choose between comfort and calling. I cut back on unnecessary spending, got creative with packaging and marketing, and learned how to stretch a dollar while still showing up professionally and with excellence. It wasn’t always glamorous, but it built resilience, discipline, and clarity around what really mattered.

What I’ve learned is that starting with limited capital forces you to become resourceful. It made me a better problem solver and taught me to focus on profit with purpose, not just flashy aesthetics. It also allowed me to grow at a pace that felt authentic and sustainable.

Today, I’m proud to say that what started with small, consistent steps and self-funding has become a brand with multiple product lines, a published book, and a growing community of empowered women. You don’t always need a huge budget to begin—you just need the belief, the plan, and the discipline to stay the course.

Contact Info:

• Website: http://calendly.com/simplelifetransformations
• Facebook: https://www.facebook.com/shez.clazze/
• Linkedin: tiera-hawkins-a60223116
• Youtube: https://www.youtube.com/@tierahawkins
• Yelp: https://www.yelp.com/biz/simple-life-transformations-memphis