We recently connected with TIARRA SHAW and have shared our conversation below.

TIARRA, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear from you about what you think Corporate America gets wrong in your industry and why it matters.

Corporate America and really most Americans think being a Realtor is an easy job. That we just look pretty and show houses. Well, it’s much more than that. Nothing is handed to us; we have to put ourselves out there in a way that is professional and strategic. You need to be a master marketer, a financial wizard, and the King or Queen of sales to just get a piece of the market share. You don’t get the luxury of having an HR department, accounting department, etc, it’s all just you, and if you don’t gain market share, you don’t eat.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I come from a family of entrepreneurs. My mother and my grandmother both had their own business. So it seemed natural to me to do the same. I went to college and got my Bachelor’s and Master’s in business, which only strengthened my foundation. Those two things gave me valuable tools and business acumen to be able to conquer and succeed in anything I focus my mind on. I am also very much a creative person. I love to pour candles and do different craft projects. I believe this has helped me come up with out-of-the-box ideas and strategies that have helped me in finding solutions for clients who run across roadblocks to homeownership. I work hard for everyone equally, not just the clients who have smooth transactions, but also the ones who have more complex things at play.

Can you tell us about a time you’ve had to pivot?

Real Estate can be a slow-moving train initially. Sometimes it takes time to build that referral and a consistent clientele. When I started back in 2018, I had only two sales. So I briefly moved back into the corporate world. It’s funny when I think back to it because I was still dealing with real estate, but it was now as an Underwriter for homeowners’ insurance. I saw a different side of real estate that was beneficial, but I knew the corporate environment wasn’t right for me. So starting back in 2024 I left corporate americal and devoted my time completely to being the best Realtor.

Any advice for growing your clientele? What’s been most effective for you?

Networking, like they say, your networth is as big as your network. So I’ve been building that network through the power of social media, events, my sphere of influence, and business-to-business partnerships. I have met many clients from those sources and built relationships far beyond real estate. They’re not just clients, but are my friends, and in this business, you need good friends.

Contact Info:

• Instagram: @tiarrasellsatl
• Facebook: Tiarra Sells ATL
• Other: TIKTok: @tiarrasellsatl