We recently connected with Tiarra Shaw and have shared our conversation below.
Tiarra, appreciate you joining us today. We’d love to hear about how you got your first non-friend, non-family client. Paint the picture for us so we can feel the same excitement you felt on that day.
Me and my family are currently facing health challenges. I was constantly in and out of hospitals and doctor’s offices. Although, I was there for a particular purpose. I needed to use my time sitting in waiting rooms to push my business. This is exactly what I did. Anytime I came in contact with staff I would ask them about their housing needs and plans. Just by asking the right questions I secured two clients in one week. In business, you can’t be a secret agent or entrepreneur. Your voice is your most important asset. Using your voice to promote and bring awareness to your business, or brand is the best marketing tool.
Tiarra, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I bought my first home at 19-20. I had no idea at the time what it all entailed. I didn’t have a Realtor to represent me and work on my behalf. My parents, nor school prepared me for one of the most important purchases in my life. I wish I knew what I know now and hired a Realtor. Hiring not only a Realtor, but the right Realtor is key to understanding real estate. So many go it alone and leave money on the table. I want to change that! I want to elevate your home-buying and selling experience. I believe that a customer-centric approach helps my clients feel at ease with the process. I’m here to educate and show the value of homeownership. By offering a concierge-style service it becomes a one-stop shop for information.
How about pivoting – can you share the story of a time you’ve had to pivot?
During the Covid-19 pandemic, I started a successful candle company. Things were going well, but I noticed traffic inside the marketplace where I was leasing space started to dwindle. Many stores closed their doors when business slowed down. This hurt the remaining companies. The marketplace began to look like a ghost town. I had to decide between keeping the doors open and burning money, or walking away and regrouping. I choose the latter. I struggled with the idea of reopening, or just continuing with the business after that. However, I have a great support system and customers that encourage me and keep me motivated. Little by little I’m slowly coming to the idea of opening another location. I’m looking for investors to fund my next phase.
We’d love to hear a story of resilience from your journey.
I first came to Atlanta in 2004 with just the clothes in my car and the determination to make it here. I had no job, just ambition, and big dreams. This is my 20th year in the ATL and since I’ve received my Bachelor’s and Master’s Degrees. Open business and tried new industries like film and television for the first time. Surprisingly, film, real estate, and candle making can be used as an asset to each other. I make candles for closing gifts for my realtor colleagues and clients, then, movie productions always need locations for their projects. So, I use my expertise in these areas to elevate each business and show how marketable and valuable I can be. I always used to wonder what my purpose was, but now I know it’s whatever and wherever I’m at that very moment. The road is already laid. I’m just following the path and enjoying the journey.
Contact Info:
- Website: http://methodatlanta.com/agents/tiarra-shaw ; comfortnlight.com
- Instagram: @_tiarratherealtor_ @tiarshaw @comfortnlight
- Facebook: Tiarra Shaw; All Things Real Estate with Tiarra
- Youtube: All Things Real Estate with Tiarra; Tiarra Tuesday; ComfortnLight
- Other: Tik Tok: @tiarra_the_realtor; @royal_t81; @comfortnlight
Image Credits
Photos Credited by The Reserves at Hamilton Homes in Mableton, Ga and Desert Botanical Garden in Phoenix, Arizona