We were lucky to catch up with Tiara Reid recently and have shared our conversation below.
Tiara, looking forward to hearing all of your stories today. Alright, so one thing we think people don’t talk about nearly enough is investments – either time or money. What’s one of the best or worst investments you’ve made and what did you learned from the experience?
The best Investment I have made as a business owner was in myself. Over the years I have spent over $20k dollars on mentorship programs, self-help books, therapy and self-paced digital courses to improve my leadership skills, communication skills and overall business performance. This investment has been PRICELESS! Being a busy healthcare worker, I had limited access to successful entrepreneurs daily; however, with social media I’ve been able to access experts from around the world and this has been a game changer for me. However, ‘Scroll carefully’ because I can also say that the worst investment, I’ve ever made has been with my time scrolling on social media. Social media is designed to ‘get you locked in’. These companies have hired scientist and utilized AI to ensure that it hits just the right amount of dopamine in your brain to keep you scrolling so ‘be mindful’ and don’t make someone else a billionaire without grabbing some skills for yourself.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m Dr. Tiara K. Reid, DNP FNP, PMHNP-BC, a Family Practice Nurse Practitioner and Psychiatric/ Mental Health Nurse Practitioner. Originally, I am from the projects in West Philadelphia, but I currently reside in Kennett Square, Pa. I guess, I would call myself a serial entrepreneur, since I currently own numerous businesses in the Tri-State area ranging from Weight loss/IV hydration clinic to Independent contracts on the state and federal level providing medication management for correctional facilities. However, I have recently entered the world of digital marketing and app development.
What sets me apart from everyone else in my field is that ‘I don’t fit into the typical Psychiatric Provider BOX’, despite being educated to provide psychiatric services I try to help others learn how to manage their ‘BIG’ emotions. Over the years, I have noticed that the general public has not been taught how to ‘sit in their emotions’; instead they are typically masking them with food, scrolling on social media, medications and a host of other distractions. This way of navigating life does not produce individuals that can master resilience or lean into the uncomfortable areas of life. So, instead of just medication management I help individuals honor how they feel while I helping them lean into the discomfort and not to numb the necessary. Zoloft, Lexapro and Wellbutrin are not always the solution when ‘life is life’ing’. Sometimes being sad, disconnected and depressed are the emotions we need to experience to create a necessary change. I’ve witnessed more times than I would like to admit situations where individuals have prolonged the inevitable because they were medicating their angst with Zoloft. So, I’m not the typical Psychiatric Provider- I challenge my clients to confront their current state and determine if they are experiencing a chemical imbalance or is life demanding change!
In the digital marketing world, I am helping health professional that feel burnt-out and tired of their current jobs and/or financial state learn how to monetize their skills by creating digital products. According to Forbes, digital marketing was one of the fastest growing in-demand skills in 2024 and the industry is projected to reach a worth of $1.5 trillion by 2030, so I jumped on the bandwagon to increase my impact and expand my reach. My life mission is to ‘help people’ and now I have found a way to help the people that ‘help people’. My courses teach a complete beginner with no digital marketing knowledge the essentials to create a product within 30 days creating a quick return on investment (ROI) with the support of a Facebook community and partnership. Yes, Partnership! I believe what makes my course unique is that I encourage my clients to expedite their results and add a level of accountability by doing this with a partner. That partner can be another health professional, a friend, a teenage or adult child, but it needs to be someone who is ready to work. Teamwork makes the Dreamwork! However, I still have options for individuals that may work better alone.
To widen my reach and expand my impact I am currently designing an app called ‘SideHustle-Rx’ that will be available in your App store for iPhones and Androids on 2/17/25. In SideHustle-Rx, health professionals will have access to a community, several courses and a level of accountability that will expedite their results with a money back guarantee. As a health professional, I understand that our time is our most valuable asset therefore I will always prioritize maximizing my clients results to produce a quick ROI without compromising the quality of their digital products.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
A lesson that I’ve had to unlearn in this lifetime is that setting goals with dates is the ‘thief of joy’. Okay, so this is probably an ‘Unpopular Opinion’ (I thought I’d slip that in here because it’s the name of my new podcast) but when I place a date on a goal I tend to focus on the date and not the journey. So, when dates weren’t reached, I would focus on the failure and not the progress made along the journey. Kinda like with weight loss when we focus on the scale and not all the non-scale victories. So, when businesses I had not always met my financial goals, I would ultimately feel like a failure. But what I’ve recently learned is that all of my growth was happening in the journey. The lessons and skills that I had gained along the journey despite the finances were making me a better human and that is PRICELESS! I had been so focused on the finances that I had not noticed the host of other skills I was improving. All of this was being overlooked because I had not reached the revenue I had set by the magical date I had decided, and I as a result I was becoming miserable. For instance, if I set a revenue goal for December 1st and reached it December 5th; I would become consumed with the failure-so something needed to shift.
Something that I never considered with those magical dates was that life will life and I can never control the outcomes only the inputs. So, now I approach life differently and as long as I’m doing the work and doing the reps I will eventually reap the benefits, but I must stay dedicated to the implementation not just information.
Can you tell us about a time you’ve had to pivot?
I’ve frequently had to pivot in my career but most recently I felt the need to pivot with disconnecting my time from income regeneration. I’ve been in the healthcare industry for over 20 years, and I’ve always been able to increase my income with overtime, a part-time job or a per diem position. But, all of this would leave me feeling overworked, fatigued and emotionally drained- like I was burning the candle at both ends. So, I decided to find a new way to generate additional income without requiring more of my time.
The pivot for me was diving into the digital marketing world where I have been able to make money in my sleep, and this has created the impact I wanted with the income I needed. College tuition is crazy, and I have daughters in college, so I wanted an immediate ROI and digital marketing was the answer to my prayers. Digital marketing allowed me to turn my passion of helping others into profits; therefore, creating a larger impact and expanding my reach.
Digital marketing led me into the development of my app SideHustle-Rx, which will allow me to expand my reach and help the people that ‘help people’. Some healthcare professionals are currently feeling overworked, burnt-out post-COVID, overwhelmed in their current positions but also feel confused and uncertain about the digital marketing field. With my app SideHustle-Rx, they will become a part of a community that will go on a journey with them from the beginning teaching them how to turn their skills or passions into profits.
Contact Info:
- Website: https://www.wehydrateco.com
- Instagram: @NurseTee.Teachme @TiaratheTrailblazer @Tiaramilanphe @Dr.NurseReid @WehydrateCo
- Linkedin: https://www.linkedin.com/in/tiara-reid-dnp-fnp-pmhnp-bc-4b855499
- Youtube: http://www.youtube.com/@TiaraTheTrailblazer
