Alright – so today we’ve got the honor of introducing you to Tiara B. We think you’ll enjoy our conversation, we’ve shared it below.
Tiara, looking forward to hearing all of your stories today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?
In 2019 I was unfortunately laid off from my corporate role in technology. This than led me into a deep state of anxiety and depression. I knew I was creative, collaborative, analytical and resourceful. I just needed to apply these exact skills to my vision!
While unemployed, I began to do vigorous research on starting a business, building a brand and sourcing working capital for a business . I felt that if major corporations abide by a guideline, it makes all the sense to develop a plan! This is where I documented a Business Plan by documenting a full on Operational, Accounting and Marketing strategy and began planting the seeds for continuous GROWTH!
I believe so hard in visualizing, writing and taking action that to this day, I developed the Daily Dressings™ Mindfulness Journal and Planner to inspire creatives like myself to further execute!
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Established in 2019, Daily Dressings™ is a lifestyle jewelry brand based out of Philadelphia offering a deeply curated collection of jewelry inspired by the art of vintage nostalgia, minimalism and divine femininity. It all started with my inspiration early on, of high-end runway fashion and 8 studious years of extensive experience working for fast fashion and elevated fashion brands.
I always excelled in the fashion retail industry and had a passion for “storytelling” through concepts and outfitting! I also was fortunate to work alongside close friends who are entrepreneurs! Real life dreamers and doers! I saw close hand how taking a vision and pairing it with belief system and action could take you far!
I developed a blueprint for success by creating the brand vision and values. Our values to “Stay Gold, Stay Solid and Grow Organically”, became the key drivers behind our expansion.
Designed with the baddest babe in mind, the Daily Dressings™ Signature Collection features pieces ranging from soft and delicate, to the much more striking and exaggerated. These styles can be worn as minimal statement essentials or as chic layering styling options. These pieces create an effortless look, accentuating a fresh-faced dewy glow, that on-trend “outfit of the day” and even that new glossy set from the nail salon!
Daily Dressings™ has gained exposure by standing by our visions and values! We aim to use our platform to spread positivity, social awareness, to motivate and to inspire!
What do you think helped you build your reputation within your market?
In the year 2021, Daily Dressings™ had the amazing opportunity to collaborate with various influencers including Philly’s very own actress, writer and comedian, Drizz Brwn Beauty, and the Bronx-based DJ, artist and Girl Boss; Young Wavy Fox! This same year, we also created buzz when we partnering with Philly’s very own celebrity stylist and visionary, Devon Milan to add finishing touches to Cuban Link’s “ Fly Girl Look ” for the HBO Starz series premiere of Power Book III: Raising Kanan!
Any advice for growing your clientele? What’s been most effective for you?
One of our brand values is to “Grow Organically”, meaning we are cultivating a community. I have always carried a “Farmer” VS “Hunter” mindset in business. We are not just here to sell jewelry. We are here to provoke a feeling, to solve a problem and to be a key element in your lifestyle.
Contact Info:
- Website: shopdailydressings.com
- Instagram: @dailydressings
- Facebook: dailydressings
- Other: Pinterest: dailydressings
Image Credits
Isaiah “Izzy” Gaymon
Sato Harris
Lubren Cordero
David Kuiken