We caught up with the brilliant and insightful Tianna Jenkins a few weeks ago and have shared our conversation below.
Tianna, thanks for taking the time to share your stories with us today Often outsiders look at a successful business and think it became a success overnight. Even media and especially movies love to gloss over nitty, gritty details that went into that middle phase of your business – after you started but before you got to where you are today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. Can you talk to us about your scaling up story – what are some of the nitty, gritty details folks should know about?
When I first launched CosignedByGod in July 2021, I gained traction rapidly due to the designs, the brand’s motive, and the fact that we were bridging the gap between faith and fashion. I’ve been immersed in entrepreneurship for over 10 years. Throughout those years, I developed various methods to scale my brand by creating a tailored and sensible plan. All the mistakes I made were during my earlier years of entrepreneurship. Through trial and error, I eventually mastered brand authenticity by employing groundbreaking public relations strategies.
I remember researching the process of hiring a PR agency to represent my brand, but the costs didn’t align. I chose to invest in my knowledge and learn how to master the process myself. I observed that the majority of business owners launch their brands without any PR strategy, causing them to miss out on the advantages of effective PR representation. I proved to myself that I didn’t need to hire a PR firm to do the work for me; instead, I accomplished the work with the guidance of God.
In this process, I taught myself how to craft a successful pitch, structure a pitch correctly, find publication connections, forge partnerships, and uncover significant opportunities overall. My passion for public relations remains profound to this day. It’s a skill that was essential for my brand’s growth, and I’m grateful to God for this skill set.
In the first month of business, I was featured in Guap Magazine (UK-based) and Houstonian Magazine. By the second month, I garnered recognition from Houston’s Mayor, Sylvester Turner, and secured features in Forbes magazine, Refinery 29, along with several other magazines. As the months progressed, I nurtured partnerships and collaborated with notable brands such as BET Stellar Awards, BET, BET Her, and NBA, as well as celebrity endorsements from Jidenna, Tye Tribbett, and many other prominent figures. Additionally, I forged significant industry connections. My success story is a beautiful journey, as I rooted my brand in adversity and rose through experience.
Today, I offer my PR mentorship program to both small business owners and established brands. To learn more about this transformative process, please explore the details below.
Discover the ultimate opportunity to elevate your brand presence and unlock the secrets to PR success! 🚀 Calling all ambitious business owners and aspiring entrepreneurs! I’m thrilled to invite you to an exclusive mentorship program where you’ll learn my closely guarded PR gems. With this knowledge, you’ll effortlessly secure incredible partnerships, rub shoulders with your favorite celebrities, and gain coveted features in top-tier magazine companies and award shows.
Imagine the doors that will open for your brand once you master this invaluable skill set. Say goodbye to marketing struggles and welcome a world of endless possibilities. Welcome to the Digital PR Vault – the game-changer your brand deserves!
Here’s what awaits you in this extraordinary mentorship journey:
Insider PR strategies that have brought tremendous success to my own ventures.
Techniques to connect with industry influencers, celebrities, and key players that will skyrocket your brand’s visibility.
Secrets to earning prestigious features in renowned magazines and award shows, giving your brand the recognition it deserves.
This mentorship program is designed to provide you with hands-on, practical knowledge that you can immediately apply to your brand. The lessons you’ll learn will empower you to leave a lasting impact on your target audience and take your business to new heights.
But wait, there’s more! Alongside an exceptional curriculum, you’ll also become part of an exclusive community of like-minded individuals – a network of support and inspiration as you navigate your way to PR success.
Spaces are limited, and this opportunity won’t come knocking twice. Don’t miss your chance to join the elite group of entrepreneurs who have transformed their brands through the Digital PR Vault.
Ready to seize your spot? Enroll now and embark on a journey that will forever change the trajectory of your business. Together, let’s unlock the full potential of your brand and achieve PR excellence!
Secure your place in the Digital PR Vault today!
[Enroll Now] email us at PR@cosignedbygod.co
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Tianna Jenkins is a highly accomplished serial entrepreneur based in Houston, Texas. With a diverse portfolio of successful ventures, Tianna spearheads CosignedByGod, CosignedByGod Public Relations Group, RemindersForBlackGirls Inc, and several forthcoming brands. Her innovative ideas and relentless determination have gained recognition from esteemed media outlets like Forbes, Refinery 29, BET, Houstonia Magazine, and BET Her, among others. Notably, Tianna holds the distinction of being the first black woman globally to have a faith-based Christian brand featured in Forbes, along with an NBA partnership for her brand CosignedByGod, alongside multiple media features for her faith-based streetwear line. In a relatively short span, Tianna has earned several accolades, including acknowledgment from Houston Mayor Sylvester Turner. Her strategic alliances with eminent brands such as BET Stellar Awards, NBA, luxury stationery brands, and black-owned magazine companies solidify her status as a visionary leader in her industry. Tianna is also a proud member of For(bes) The Culture and The Black Excellence Society, an extension of For(bes) The Culture. Tianna’s unyielding dedication to creating generational wealth one step at a time positions her as an inspirational role model for aspiring entrepreneurs.
“I take immense pride in my accomplishments and my ability to consistently meet goals and deadlines. I’m thrilled to announce the upcoming launch of ‘Melanin Muse Agency’ this year. Learn more below.”
Welcome to the Melanin Muse Agency, a brand rooted in wellness for black women, born from our wellness brand RemindersForBlackGirls!
Our hub is the first black-owned influencer membership platform, and we take immense pride in fostering an inclusive space that celebrates diversity and bridges gaps within the content creation world.
Join us on this exhilarating journey of growth and creativity! We are all about having fun while inspiring and supporting each other. Whether you’re a budding micro-influencer or a seasoned content creator, our platform is designed to nurture your talents, expand your reach, and amplify your voice.
Get ready for some exciting times, as we host influencer mixers, brunches, and parties for our incredible community! These events will provide a unique opportunity to connect, collaborate, and share experiences with fellow influencers. It’s not just about networking; it’s about forging genuine connections that can fuel your success!
We are more than an agency; we are a wellness-focused brand, born from the success and values of RemindersForBlackGirls. With a strong emphasis on self-care and mental well-being, we are dedicated to nurturing the whole person behind the influencer persona.
Through workshops, mentorship programs, and collaboration opportunities, we strive to build a strong network of influencers who can make a real impact in their niches. Our team of industry experts and passionate creatives will guide you every step of the way, helping you unleash your full potential!
Melanin Muse Agency is more than just a platform; it’s a movement to create positive change in the influencer world. We believe that diversity is the key to authentic storytelling and unlocking the untapped potential in micro-influencers.
Let’s redefine the narrative together and build the next generation of content stars! Join our vibrant community, and together, we’ll empower each other to reach new heights!
We’d love to hear the story of how you built up your social media audience?
I built my audience on social media through a multifaceted approach, blending branding, strategic PR efforts, posting across multiple platforms, and harnessing the power of word of mouth. Leveraging the synergy between these strategies, I’ve been able to organically grow my brands and foster a dedicated following. Through meticulous branding, I’ve created a consistent and recognizable identity that resonates with my target audience. Skillfully executed PR campaigns have not only elevated my brand’s visibility but also established me as a credible thought leader within my industry. By maintaining an active presence across various social platforms, I’ve effectively engaged with diverse audiences, catering to their preferences and behaviors. Moreover, the power of authentic word of mouth has worked wonders in extending my brand’s reach, as satisfied customers and enthusiastic followers become invaluable advocates. In synergy, these strategies have fueled the expansion of my brands on social media and in the realm of public relations, positioning me for continued growth and impact.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I think my journey highlights the profound impact of my public relations skills and networking prowess in amplifying my brand’s presence within my market. Through strategic PR efforts, I’ve been able to cultivate a strong reputation within my market. Building relationships, forging connections, and effectively communicating my brand’s message has been integral to my success. By crafting compelling narratives, connecting with key influencers, and leveraging various media platforms, I’ve been able to showcase my ventures and their unique contributions to the industry.
Contact Info:
- Website: CosignedByGod.Co
- Instagram: @cosignedxgod, @remindersforblackgirls, @melaninmuseagency, and @itstiannajkae
- Facebook: Tianna Jenkins
- Twitter: twitter.com/flourishblkgirl
- Other: Emails to connect with me! PR@cosignedbygod.co & Partnership@remindersforblackgirls.co
Image Credits
Manzoul Photography Studios (for the books) and SoThrowedVisuals for (CosignedByGod) Mockup (Tye Tribbett Collection coming soon with CosignedByGod) Designs by our Creative Director “Sunday.”