We caught up with the brilliant and insightful Thomas Crosson a few weeks ago and have shared our conversation below.

Hi Thomas, thanks for joining us today. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

The real estate industry is changing drastically with the recent trend for videos on social media. Video dominates the social media platforms from Instagram to YoutTube Shorts to Facebook. Tik Tok started the trend with the rising popularity of short videos and the other platforms have quickly adapted by incorporating short videos on their platforms. Additionally, the platforms have updated their algorithms to show users content that they are interested in, not just that they “follow” or “subscribe” to. These changes have led to a whole new way to advertise and market across many industries especially real estate.

Short videos highlighting the best features of homes have become extremely effective tools to get a listing in front of a huge audience. Listing agents are adopting to this change in marketing and many are using video as a primary tool to sell homes. Buyers agents have started going to new build homes and filming tours to attract buyers. New realtors are using this tactic to quickly grow their business and reach. More experienced realtors seem to be slow to adapt this strategy, but more and more are turning to video.

Thomas, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I founded Full Package Media in 2016 when I set out to create a real estate photography company that realtors actually enjoy working with. Equipped with a drone and a whole lot of coffee, the one-stop-shop real estate media provider was born! Our team has grown considerably, but the desire and dedication to create high quality real estate media still remains as strong as day 1. Our creativity and skill has grown considerably in all areas of real estate marketing from photos to video to 3D Tours. We are leaders in the real estate photography industry and help our clients to become top producing agents and build their teams through strong brand presence.

Any advice for managing a team?

One of the biggest keys to the success of Full Package Media has been to build a strong team. We pour time and resources into our team members to train and help them grow. When we invest in our employees, they care more about the company and grow more loyal. It truly is a win-win for employees and the business because in return our employees work harder to serve our customers. Rewarding your team is also very important to maintaining high morale. Show that you appreciate their work and they will appreciate you in return.

How’d you build such a strong reputation within your market?

Full Package Media has grown it’s presence and name through producing consistent and high quality media. We work tirelessly to ensure our customers’ needs are met. Our customers’ success is our success and that is something we do not take lightly. Establishing processes that ensure quality and success are vital to building a scalable business with a good reputation.

Contact Info:

• Website: www.fullpackagemedia.com
• Instagram: @fullpackagemedia
• Facebook: @fullpackagemedia
• Youtube: @fullpackagemedia

Image Credits
Full Package Media