Alright – so today we’ve got the honor of introducing you to Theo Minori. We think you’ll enjoy our conversation, we’ve shared it below.

Theo, thanks for joining us, excited to have you contributing your stories and insights. Looking back on your career, have you ever worked with a great leader or boss? We’d love to hear about the experience and what you think made them such a great leader.

The best boss I had was at my first job after college as an accountant. I had been interning with her throughout my college years so I was excited about the position. I learned beau coup about finances and how to keep books yada yada, but what still sticks out to me to this day is what my old boss, named Precious, said to me.

We were going over my duties and I remember asking her what is more important. Her response was “Everything Is Important.” It wasn’t in a demeaning way but a big picture type of way. This was before I really got into music but that statement was just so profound. Honestly, I may have been exposed to that way of thinking before but that was the first time it was so direct. That statement keeps me aware of the process and keeps me on a path towards growth as an artist and more importantly, as a human being.

It’s so easy to get caught up and feel like you’re bigger than the process, but if you take a moment and really see that you are a functioning part of it, you allow yourself to feel small. We are not meant to carry the weight of the world or bigger than it. When you confuse or trick yourself into thinking this you knees will buckle. You will feel as if it is all too much. As an artist it is easy to fall into this line of thinking, especially when you become a revered artist that has touch so many people’s lives. You can feel like you are alone doing the work and all the weight falls on you due to your greatness.

As I move forward towards getting people to become more familiar with my name, brand, personality, and artistry the statement that “Everything Is Important” will be the thing that reminds me that I did not make it here on my own. I put in my fair share of work but it took more than just me to accomplish notoriety. And this is not to discount myself and others should feel like they are discounting themselves when they acknowledge the fact that that are small compared to the process. This is because even the world is vast the mountain is still tall. You are still great within this great thing that you are a part of and it doesn’t make sense all of the times.

The more familiar with yourself and come to see how important you are the more sense it will make. Thank You Precious, those words still sit with me to this day.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

My name is ThisMinoirty because I represent individuality, one of one. I creates to put you in your place, a place of self love and acknowledgement. The masks I wear symbolize cocoons that pay homage to the changes that led me to my artistry. Most of these experiences took place at my birthplace , New Orleans, LA and others took place during in-depth meditation. He does Hip Hop but doesn’t identify with just one genre.

I mean, if he is going to put you in your place, wouldn’t he have to be like water…

Thank God, Ancestors, Peers, You, & Self

ThisMinority is here to serve

What’s the most rewarding aspect of being a creative in your experience?

The connections with people and most importantly myself. I find myself vocalizing in different ways and being more intentional about what I say. I was doing that in the past but I am far beyond the level at which I operated.

My intentions are to reach people and serve them so they can have tools to see themselves better and I want to be my honest self when doing that. When being honest I’m at my best because I am honest about my current state. That’s important and it’s rewarding to have my creativity help me with that.

Is there something you think non-creatives will struggle to understand about your journey as a creative?

There are far more pieces than you think. It’s not simple but we (artists) make it hard because we are trying to reach you, you who may be our grandparents, mother, brother, etc.

If we could reach those closes to us enough that they understand that this is a calling deep within us then we wouldn’t over think. And this isn’t pointing fingers at you to say that it is your fault that we overthink but just to say you have way more influence than you think. The thing about an artist is that to make a decent living off of this you have to have community. There is no one outwardly looking for you, you just arrive and they suddenly realize they need you music. It’s just that they didn’t know until you came. Being an artist isn’t like being a lawyer, an accountant, engineer or even a waiter. These are things people have a clear definition of what they want when they are looking to fill these positions. Yes, there are specific personalities that help make that position fit just like it takes a specific personality to be an artist. And you know what that isn’t always true. We are pushing to show you that what we are providing is what you want and it helps when people closest to you understand the difficulty in that.

A difficulty in you are looking to be employed by the world and make a living showing your perspective as pure as possible. It’s vulnerable shit and the process has been tainted for so many pursuing this profession. There are so many lost people and they just needed a light or two. Remember, as a non-creative, you can be that light if you allow yourself to feel some level of compassion for someone forging a path that seems impossible or unreal.

Contact Info:

• Instagram: https://www.instagram.com/thisminority/
• Facebook: https://www.facebook.com/thisminori/
• Linkedin: https://www.linkedin.com/in/theo-minori-955b1b226/
• Twitter: https://twitter.com/THISMINORITY
• Youtube: https://www.youtube.com/channel/UCyCePnKYQ3rLeDQZ7Mqpi1A

Image Credits
Chris Greening Chris Foster Blaze Heru Shomari-Chioke