Alright – so today we’ve got the honor of introducing you to The Phronetic. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, The Phronetic thanks for taking the time to share your stories and insights with us today. Earning a full time living from one’s creative career can be incredibly difficult. Have you been able to do so and if so, can you share some of the key parts of your journey and any important advice or lessons that might help creatives who haven’t been able to yet?

Yes, I make a full time living from my art and I couldn’t be more grateful. It didn’t start out that way though, in college I was learning how to make beats and I had a small dog-walking business on the side to support myself. After a few months of making beats and sharing my beats with the world I started getting people contacting me about making beats for them for money, and I sold a couple beats that way. When I realized that I could actually make income from my beats, I quit my dog walking job and 2 weeks later I was making beats from morning until night. One of the first milestones was getting my first consistent client who was ordering several beats from me monthly. After I saw that this was possible, to have a stable monthly income with a client, I realized that everything was just a matter of scaling up from here. Getting more clients and snowballing until I have a full time living. I was able to achieve that within the next year or two after that point.

I think I could have sped up the process by doing more marketing on other social media channels. I limited myself to just one platform and if I had started doing another platform, like YouTube, for example, I would have reached a bigger audience more quickly.

The Phronetic, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a multi-disciplinary artist born in Bogota, Colombia, and raised in Brooklyn, NY. I am best known for my work in the world of music production, having been a prominent member of the live-beat making and finger drumming scene since 2017.
 I am also known for my work as a music composer, videographer, and content creator, with credits including Red Bull Music, VICE Media, KIA Motors, Meta Inc., ROLI, Apogee, and many, many more. My work has been praised by legends of all entertainment backgrounds, such as Swiss Beats, Guy Sebastian, Tash Sultana, Sleepy Brown, Dinco D, Michael Rappaport, and several more.

In 2022, I began releasing productions with my own vocals after having previously released mainly instrumental and commercial music. My vocal productions range the genre spectrum, with singing and rapping in English and Spanish that shows strong influence from trip hop, R&B, and old-school hip hop.

In 2023, I opened up a creative agency to focus on working with brands from both the music and video production side, and I currently run that agency along with my personal music and video production work full-time.

I got into making music for a living by just selling beats to rappers, and it blossomed into something I could have never imagined! I’m most proud of my dedication to creating what I truly enjoy, rather than just creating what may be considered commercially popular or acceptable. I love to challenge my clients and peers to push the limits of sound.

We’d love to hear the story of how you built up your social media audience?

I got into the social media game quite early (2015) and I think it gave me a big advantage in my growth. But the principles are the same for any platform. Post high quality content consistently, be authentic, be different, and never settle for anything sub-par. You want to become an authority in your niche by constantly putting out THE BEST! For me that meant always making the best music and visuals. I constantly tested the boundaries musically, never making 2 beats that sounded the same. And I made sure to make videos in unique places too. Finally, I performed my beats live on a drum pad,which was something different at the time where many producers were just filming their computer screen with a beat playing in the background.. These days I have taken a small step back from social media to focus on my business, but if you’re new, the best time to start is now. Don’t be afraid of what people think. Just don’t do what everyone else is doing.

What’s the most rewarding aspect of being a creative in your experience?

The most rewarding aspect is inspiring other people. I can’t even count the amount of times someone young, someone old, someone from another country, or just anyone at all, has told me that I had inspired them to take the first or even the next step in their creative journey. When I was younger I was inspired by so many artists and creatives, they quite literally kept me going and kept my dream alive. To think that I can now do that for other people is incredible. To me, the world revolves around human connection. There is absolutely nothing without it. If my music is connecting people, then in my eyes, I have contributed something to the world and that is all I can ever ask for.

Contact Info:

• Instagram: https://www.instagram.com/thephronetic
• Youtube: https://www.youtube.com/@thephronetic

Image Credits

David Estrella Vega
Nikolasi Saafi
Phillip Angert