We caught up with the brilliant and insightful The Laacc a few weeks ago and have shared our conversation below.

The, thanks for joining us, excited to have you contributing your stories and insights. Earning a full time living from one’s creative career can be incredibly difficult. Have you been able to do so and if so, can you share some of the key parts of your journey and any important advice or lessons that might help creatives who haven’t been able to yet?

Our journey as young art consultants has been exhilarating, albeit challenging. While the rewards have been immense from the start, we recognized the financial realities of a nascent business. Building a client base and establishing our brand required patience and perseverance.

Our partnership and the creation of The LAACC marked a significant milestone. Over the past three years, we’ve immersed ourselves in the art world, engaging with social media, auctions, fairs, museums, and galleries. Balancing work and personal life has been a constant challenge, especially in a bustling city like Bogotá. Time management and navigating the city’s traffic have been demanding tasks.

From the outset, we understood the importance of financial planning. Hiring an accountant ensured we stayed organized with budgets, payments, and tax obligations. Initially, it was just the two of us. Now, Sofia has joined our team, bringing expertise in media strategy and supporting our upcoming ventures.

We’ve learned that seeking help and acknowledging our limitations is essential. Collaboration and teamwork have been instrumental in our success. While individual efforts can be swift, working together takes us further.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

We began our journey in the realm of art, a departure from our families’ conservative traditions. Yet, the entrepreneurial spirit nurtured by one of our parents ignited a spark within us. We dreamed of a career that was not just fulfilling but also meaningful.

Our artistic education was a cornerstone, but we quickly realized that our path wasn’t about creating art ourselves. It was about helping others live through art. We specialized in art consultancy, bridging the gap between the aspiration for decorative homes and the deeper world of art collecting. Our goal was to guide people through the intricacies of conservation and the cultural responsibilities that come with owning art.

We built a network that extended beyond the traditional art world. From artists and galleries to curators, auction houses, and art fairs, we forged partnerships with individuals passionate about art. Our focus wasn’t just on pairing clients with excellent professionals; it was about finding amazing people who shared our enthusiasm.

Every day brought new challenges and opportunities. We’ve facilitated auctions for banks, raised funds for non-profits, and brokered sales exceeding a million dollars. While some may question our youth, our achievements speak for themselves. We’ve proven that with a fresh perspective and dedication, the art scene can thrive. As more people believe in new generations, the future of art becomes brighter and more innovative.

We’d love to hear the story of how you built up your social media audience?

When it comes to building an audience on social media especially in the arts it’s essential to understand the needs of your audience and define the intention and strategy behind your content. With The LAACC, we realized early on that we wanted to become a reference point within our community, offering visibility beyond just our services. Building a community while selling services can be complex, particularly when those services are specialized and not immediately relevant to everyone. However, our main goal has always been to build a community, generate visibility, and establish credibility.

We decided to move away from a commercial tone on our social media and focus instead on educational and informative content. We began sharing monthly guides, cultural news, and highlighting artists, positioning ourselves as a reliable and impartial channel for cultural offerings. This strategy helped us attract an engaged audience that now views us as a trusted source within the arts community. It also allowed us to launch initiatives like our Young Collectors Club, where our followers not only engage with us online but also become part of a club that attends exclusive, tailored events.

One key piece of advice for those starting to build their social media presence is to understand that authenticity and value are more important than a direct sales approach. Instead of focusing solely on promoting services, create content that resonates with your audience’s interests, addresses their needs, and provides them with value. For us, building credibility through consistent, thoughtful content has been crucial in gaining the trust of our community. By fostering engagement rather than pushing for immediate sales, we’ve positioned ourselves top of mind for our followers, and we’ve successfully transitioned from being a service provider to becoming a cultural hub.

Another piece of advice is to look beyond follower numbers and focus on creating meaningful interactions. Building a community that actively participates, whether through comments, event attendance, or simply sharing your content, is more valuable than superficial metrics. When people feel like they’re part of something bigger a network or a movement they become more invested in your mission, which in turn strengthens your brand’s position.

What can society do to ensure an environment that’s helpful to artists and creatives?

The best way to support artists and creatives, of course, is by acquiring their work. However, we understand that not everyone has the immediate capacity to purchase art. That’s why it’s equally important to support them in other ways, attending cultural events, visiting their exhibitions, and sharing their work with others. Engaging with their careers by following them on social media, interacting with their content, and staying informed about their progress are all meaningful ways to show support. Keeping an eye on their pricing, career advancements, and body of work helps create a responsible, informed base of support.

When purchasing art, it’s crucial to do so responsibly by respecting the artist’s pricing and doing research to understand the context of their work. This not only helps maintain the artist’s value but also ensures a sustainable ecosystem where artists can thrive.

Additionally, visiting galleries and museums regularly, reading about the art world, and staying up to date on trends are essential for becoming a credible and reliable advocate for artists. By educating ourselves, we can provide informed support and contribute to a deeper appreciation of an artist’s work.

For those with the tools or resources, opening doors for artists is another impactful way to help. Creating bridges between the art world and other industries allows for cross-collaboration, bringing art into new spaces and giving artists access to a broader audience. Whether through partnerships, projects, or simple introductions, these efforts can help artists gain the visibility they need to succeed.

Overall, support for artists is not just about financial investment. It’s about actively participating in their journey, advocating for their work, and finding ways to integrate art into various facets of society. This holistic approach helps cultivate a thriving creative ecosystem where artists can flourish.

Contact Info:

• Website: https://thelaacc.com/en/nosotros/
• Instagram: https://www.instagram.com/the.laacc/
• Linkedin: https://co.linkedin.com/company/the-laacc

Image Credits

Lorenzo Moreno