We recently connected with Thaddeus Foley and have shared our conversation below.
Thaddeus, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?
GleamWorks was born out of a simple frustration: I wanted the detailing experience to feel better — smoother, more satisfying, more elevated. I kept noticing the little things that were missing, like towels that actually smelled good or products that felt as premium as they looked. Nobody seemed to care about the vibe, the craftsmanship, or the sensory details that make the work feel worth doing. So I leaned in, studied what detailers really value and where the industry came up short. GleamWorks became my answer — not just a business, but a mindset. It’s about bringing creativity to the routine, making people pause and say, “Okay, this is different.” And that difference? That’s what got me fired up.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m Thaddeus, the mind behind GleamWorks Detailing — a brand built to raise the bar in car care. I started this because I saw room for better tools, smarter design, and more attention to the detailer’s actual experience. GleamWorks is all about products that work hard and look sharp, made with care for people who take pride in the job. What sets us apart is the focus: we study what works, listen to feedback, and build with purpose. I’m proud to turn everyday detailing into something worth noticing — and worth coming back for.
Any insights you can share with us about how you built up your social media presence?
Building my audience started with intention. I didn’t just post — I planned. Every caption, every image, every hashtag had a purpose. I focused on clarity and vibe. Whether it was showcasing a finished detail or dropping a slick promo, I made sure it looked clean and said something. I studied what people responded to — what stopped the scroll, what earned comments — then I leaned into that rhythm.
Growth didn’t come from going viral. It came from being consistent and understanding my niche. I engaged, replied, and made sure followers felt seen. That built trust. And trust turns into loyalty.
My advice for anyone starting? Keep it tight and real. Don’t chase trends — chase resonance. Figure out what you want to say, say it well, and say it often. Use your strengths: if you’re good with visuals, go hard on imagery. If words are your thing, make your captions pop. And always remember, the audience follows value. So show them what makes you different.
Have you ever had to pivot?
There was a moment where I realized the tools I was using — in detailing, in branding, even in how I handled social media — weren’t helping me grow the way I wanted. I had to step back, reassess, and shift. I stopped doing what felt “normal” and started focusing on what felt true to me. Whether it was reworking my business approach or tightening up my content strategy, the pivot came from asking, what actually works, and what actually reflects me? That shift didn’t just help — it changed everything.
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