We recently connected with Temilola and have shared our conversation below.

Temilola, thanks for taking the time to share your stories with us today Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?

SECRET LOVAZ draws its core values from art inspiration and subculture, creating a unique vision of contemporary style. The brand skillfully merges the elegance of simplicity with a touch of sensuality, then converting them into the brand’s philosophy.

Temilola Ajao, the creative director and designer of the brand, recalls the name coming to her while journaling. There was a very specific vision for the brand so the next step was to pick a name that would serve as an endless reference point for its existence.

Although the name of the unisex label was not premeditated, its conception was deliberate. Temilola always had a strong urge to reinvent her world through fashion. She achieved this dream after years of research and experimentation in clothing design.

The designer describes SECRET LOVAZ, which was originally supposed to be eponymous, as a personal project on how emotions can be translated into tangible products. Mainly, clothes that are simple, essential yet universal.

Temilola, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

SECRET LOVAZ, Temilola’s solo label launched in February 2023 in Accra – a city known for its eccentric nightlife. Being heavily influenced by subcultures around the world, she merges subtle sensuality with experimental silhouettes. The guiding questions are, “How do I feel?” or “How do I want to feel?” The brand aims to tell an individual’s story through their clothing choices and how they wear them.

The popular “Love is the Greatest” tank top was inspired by reflections on love and the desire to experience the divine in others, summarizing 1 Corinthians 13:13. This tank top is crafted from stretchy, lightweight fabric for a perfect fit, whether worn as an inner or outer layer. Its smooth fibers provide such comfort that you might forget you’re wearing it at all.

SECRET LOVAZ seeks to bring new energy to everyday basics. We aim to breathe even more life into a classic closet. A prime example is the SURVIVOR drop, featuring a digitally printed tank top that offers an edgy and classic twist on the staple tank top.

Periodically, our website launches a curated collection of products, each crafted with love in Accra, Ghana. We take pride in highlighting the creativity of our local artisans. To ensure quality, only a limited number of products are made available at a time.

SECRET LOVAZ is committed to promoting a lifestyle that transcends traditional boundaries. This is a community where individuals are liberated from convention.

Temilola looks forward to her pieces having eternal life beyond the factory, and becoming special characters in your personal journey

We’d love to hear about how you keep in touch with clients.

We stay connected with our clients and foster brand loyalty through regular emails sent via secretlovaz.com. These emails provide our subscribers with early access to new collections, allowing them to be the first to explore and purchase our latest products. We also offer exclusive discounts, ensuring our loyal customers feel valued and appreciated for their continued support.

In addition to early access and discounts, we invite our subscribers to community events. These events are designed to engage and bring together our community, creating a space where individuals can share their passion for fashion and creativity. By offering these unique experiences and perks, we strengthen our relationship with our clients and build a dedicated and enthusiastic community around the SECRET LOVAZ brand.

We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.

We sell exclusively on secretlovaz.com. This choice allows us to maintain complete control over the customer experience, from the design and functionality of our site to the presentation and curation of our products. By managing our own e-commerce platform, we ensure that our brand’s unique identity and values are consistently conveyed.

One of the main advantages of selling on our own website is the ability to directly interact with our customers. This direct connection helps us build stronger relationships, foster brand loyalty, and gather valuable feedback to improve our offerings. However, a potential drawback is the responsibility of driving traffic to our site, which requires ongoing marketing efforts and resources. Despite this, we believe the benefits of maintaining our own e-commerce platform far outweigh the challenges.

Contact Info:

• Website: https://secretlovaz.com
• Instagram: https://www.instagram.com/secretlovaz
• Facebook: https://www.facebook.com/profile.php?id=100091791487186
• Twitter: https://twitter.com/secret_lovaz
• Other: Tik tok
  https://tiktok.com/@secretlovaz

Image Credits

Fred Ocloo E.