We recently connected with Temika Kindred and have shared our conversation below.

Temika , looking forward to hearing all of your stories today. How did you scale up? What were the strategies, tactics, meaningful moments, twists/turns, obstacles, mistakes along the way? The world needs to hear more realistic, actionable stories about this critical part of the business building journey. Tell us your scaling up story – bring us along so we can understand what it was like making the decisions you had, implementing the strategies/tactics etc.

The journey of scaling up from a small fitness studio to expanding to a significantly larger one was a challenging yet rewarding experience. It involved a combination of strategic planning, relentless execution, and continuous adaptation to the evolving dynamics of the economy.

In the initial phase, we focused on developing a strong foundation by offering services and building a loyal customer base. We invested in market research to understand the financial climate of our target audience better and identify growth opportunities. Our growth strategies included expanding the number of classes and services we provide and making minor enhancements to our marketing efforts to reach a wider audience.

Meaningful moments along the way included communication with our current clients and the excitement and anticipation they expressed for the expansion. These moments not only validated our efforts but also motivated us to push further towards our growth objectives.

Despite our success, we encountered various obstacles during the scaling up process. One of the major challenges was managing cash flow effectively to support our expansion plans without compromising financial stability. We are currently still in the process of overcoming some of these obstacles, and are adapting to the fitness industry’s trend.

As we continued to scale up, we remained committed to providing a level of excellence in the service we provide and customer-centricity. These core principles guided us through the ups and downs of expansion, shaping our identity as a dynamic and resilient fitness studio poised for long-term success.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

As the owner of Foxy Fitness Studio, I am all about loving your curves, feeling sexy and being fierce in the skin you’re in. As with most women, I have struggled with weight most of ,my life. Several years ago, while walking on a treadmill with a friend, I thought, there has to better way to lose weight than just going to the “gym”! I began taking pole and some other alternative fitness classes at a local studio; where my life was forever changed! I lost over 70lbs, found a new love for fitness and wanted to be an inspiration to other women! I pursued my dream of becoming a fitness instructor specializing in non-traditional classes and workouts that are challenging and a blast! My background in fitness and conditioning spreads over a decade! My hope is to help my clients not only have feel great but to become stronger, leaner and more physically fit in no time!

What else should we know about how you took your side hustle and scaled it up into what it is today?

I started my side-hustle as a passion while working a full-time job in the disability insurance industry along with a part-time job as a Realtor. I had always been interested in creating workouts and sharing knowledge in my spare time. I was eventually approached by a mutual associate in the industry about going into business together and opening a fitness studio. I decided to take the leap.

How did you put together the initial capital you needed to start your business?

A few years later, I decided to open my own studio and was able to fund the initial capital needed with the proceeds of my full time real estate business.

Contact Info:

• Website: www,afoxieryou.com
• Instagram: https://www.instagram.com/foxyfitnessstudio/
• Facebook: https://www.facebook.com/FoxyFitnessStudio
• Youtube: https://www.youtube.com/@Foxyfitnessstudio
• Yelp: https://www.yelp.com/biz/foxy-fitness-studio-and-pole-orlando
• Other: Tik Tok: https://www.tiktok.com/@foxy_fitness_studio