Alright – so today we’ve got the honor of introducing you to Telsys Tarallo. We think you’ll enjoy our conversation, we’ve shared it below.

Telsys , appreciate you joining us today. Can you talk to us about a risk you’ve taken – walk us through the story?

After having an amazing career working for experiential marketing agencies and then having two kids (12 months apart). I quickly realized that agency life was no longer a fit for my new mom lifestyle and responsibilities and working for someone as a single mom wouldn’t be natural. I wanted to be a present mother and flexible for my kids but still run and follow my dreams and continue my career. Afterglow Marketing was shortly born thereafter. I was able to offer my experience and network to every brand and event. Afterglow’s clients range from a well-known local Miami pastel artist to the global brand Lululemon and I like it that way. Every day is different, no two days are alike and the contrast keeps me engaged and thirsty for more.

It hasn’t always been easy… sometimes, I’ve struggled with keeping a full client list. Other times I struggle with too much work. It’s feast or famine sometimes in this business. You learn to ride the waves and after awhile people get to know you and your work and continue to come back for more.

I am constantly working. If it’s not on client business on bettering myself as a marketer, as a business owner. Good friends have confirmed this… they say they can’t go to an event with me because I’m always like, I want to go backstage I want to see how they did that. I’m incredibly curious!

Telsys , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Afterglow Marketing is a collective of strategists, producers, do-ers, storytellers, creative scientists… that come together to tell brand stories in experiential ways. We give a life and soul to brands and events, allowing consumers to touch, feel and experience them. Every brand has a story to tell, we are the magic behind the story and the storytelling.

We focus on branding, creative concepts, event consulting and execution. But what we really are known for is for our experiential storytelling and our flawless execution.

Every agency brings something to the industry. When you connect the right client/brand with the right agency, they can make magic! Every agency has something that’s unique in their own way and that’s the culture of the agency and the fiber of the people who work at it. At Afterglow, aside from the obvious, talented and experienced producers… we are a group of confident, competent and caring individuals; we exhibit leadership and standards of excellence. It’s a ‘can do’, ‘everything’s a challenge, not a problem’ attitude. We work hard but we play hard too. We are kind, compassionate and brilliant. We love what we do and it shows in our work!

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

I’m a huge fan of Simon Sinek. Love his work on culture and business ethics.

Any of Pema Chodron’s books are amazing – The Places That Scare You, When Things Fall Apart, etc.

And the best author of all… Dr. Seuss and his amazing book – Oh The Places You Will Go!

Any advice for growing your clientele? What’s been most effective for you?

Organization, organization, organization and with that comes setting expectations and full transparency. Client has to provide a solid brief so you know where you are both headed.

If you are organized and on top of things, nothing should throw you off your game on the big day. A solid pre-production meeting and a iron proof ROS (run of show) is the spine of the event.

Always have a smile on your face and keep yourself together, even if the entire place is burning down.

You are as strong as your worst brand ambassador (so train everyone impeccably well). Have fun. It’s what you want your guests to do, so ensure you are getting in on that action too!

All of these things, foster a confident attitude one our clients love to work with and be around. It builds trust with your clients and energetically reflects in the vibe of the event.

Contact Info:

• Website: http://www.afterglowmarketing.com
• Instagram: https://www.instagram.com/telsysg/
• Linkedin: https://www.linkedin.com/in/telsys-tarallo-a75a755/