Alright – so today we’ve got the honor of introducing you to Tee & Sierra Johnson. We think you’ll enjoy our conversation, we’ve shared it below.
Tee & Sierra, looking forward to hearing all of your stories today. How did you come up with the idea for your business?
The idea for EBLUXE HAIR® was born out of years of witnessing the disappointment and frustration that many women who wore hair extensions had. These emotions resonated deeply with me because there were times when I too, felt let down by the quality of hair extensions. I could never quite comprehend statements like, “I received a bad batch of hair.” After all, human hair is human hair, so how could it vary so drastically unless it wasn’t truly 100% human hair?
This frustration led me to dive into the hair extension industry, and what I found was disheartening. Many companies are actually misleading consumers by labeling their products as “human hair” when, in reality, it’s not 100% human hair but a blend of different fibers. This dishonesty really bothered me because it meant that countless women and some of my own family members were being misled and losing their hard earned money.
As our knowledge and understanding grew, We realized that there was a significant gap in the market for high-quality human hair extensions. Many women, like myself, were seeking authentic, high-quality hair extensions but were consistently let down. My frustration turned into curiosity, and we decided to do something about it. My daughter has always been into fashion, hair and anything beauty so all of this combined is what sparked the idea of EBLUXE HAIR.
We conducted extensive research into the hair extension industry, absorbing everything that we could about hair extensions and the production process. We sought out the most reputable suppliers and manufacturers, even visiting factories and conducting rigorous quality control tests to ensure that the hair was without a doubt 100% human.
We knew that creating a business that offered 100% human hair extensions would be a challenge because most people have become accustom to what’s available on the market and think that all hair extensions are the same. However they can see and feel the difference with EBLUXE HAIR and we felt that it was worth pursuing. We are passionate about delivering a quality product that women could trust and were confident that there was a demand for it.
It wasn’t just about filling a gap in the market, though. We always wanted EBLUXE HAIR to be more than just a business. We wanted it to be a movement. A movement that challenged the industry norms and delivered authentic, high-quality human hair extensions that women could feel confident in and that cancer patients could benefit from. The idea of empowering women through their hair was what excited us the most.
We want to be transparent and authentic in everything that we do and will remain committed to providing an exceptional customer experience that is based on trust, quality, and honesty.
We take pride in the achievements we have accomplished so far and are eagerly anticipating what lies ahead as we continue to deliver on our promise of providing authentic, high-quality human hair extensions.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
EBLUXE HAIR® is a premium brand that specializes in the highest quality human hair extensions available in the market. We are a mother-daughter team that has a passion for our business, which reflects in the impeccable quality of our products. We understand the challenges individuals face when searching for the perfect hair extensions and we’ve tackled this problem by prioritizing quality.
We are more than just a brand; we are a team that shares a vision of providing a luxurious experience to our clients while simultaneously contributing to a larger purpose of giving back to society. We understand the importance of community, and have established a 501c3 nonprofit organization called EBLUXE CARES. EBLUXE CARES is dedicated to the well-being of cancer thrivers and children in underserved neighborhoods. Our unique value proposition lies in empowering cancer thrivers to regain control of their lives and health while also proactively preventing future health issues by educating young people about the importance of making healthy lifestyle choices.
We firmly believe that with great hair comes great responsibility, and we are unwavering in our commitment to making a positive impact through our business practices. EBLUXE HAIR serves as a tangible representation of our passion, purpose, and our values.
Can you tell us about a time you’ve had to pivot?
Absolutely, I think pivoting should be an essential aspect of any business or personal journey for growth. In the business world, constant adaptation and strategy adjustment are key to staying relevant and meeting the evolving needs of your customer. It allows us to flexibly respond to changing circumstances and explore new directions.
One particular and very important instance where we had to pivot was in our early stages, our initial focus was solely on offering full lace wigs. However, after conducting extensive market research and engaging with our audience, we quickly realized that not everyone required or desired this level of wig construction. As a result, we had to reevaluate our product offerings and introduce more versatility into our wig collection in order to cater to a broader customer base.
Our team invested a significant amount of hours brainstorming and redefining our approach. We dedicated our efforts to creating an in-house wig manufacturing process that would enable us to construct wigs that fit our client’s head seamlessly. Factory wigs can be too bulky and this change allowed us to provide various wig options while still offering a custom experience.
It was a challenging period for our business as we needed to revisit our strategy entirely. We faced a huge delay in launching our wig collection, but making that tough decision and opting to manufacture our wigs in house has proven to be one of the best choices for our business. It’s also a distinctive factor that sets us apart from our competitors. This was a valuable opportunity for us to learn and grow as a company, resulting in positive feedback from our customers and increased sales.
Overall, our pivoting experiences have taught us the importance of being adaptable and open to change. As a business owner and leader, it’s crucial to recognize when a pivot is necessary and then having the courage to make the necessary adjustments to ensure the long-term success of your business.
How’d you build such a strong reputation within your market?
There are actually several factors that have helped us build our reputation within our industry. First and foremost, our unwavering commitment to quality has been paramount. We source only the highest quality human hair extensions from reputable suppliers to ensure our customers get the best possible product. We also have a rigorous quality control process in place to ensure that our clients receive hair extensions that meet their expectations. Our commitment to quality fosters trust among our clients and as a result, they are satisfied with our products.
Another key factor in establishing our reputation is our focus on providing exceptional customer service. We firmly believe that our clients are the most important people in our business. Therefore, we go above and beyond to meet their needs, whether it’s offering expert hair care advice or providing a wide selection of hair extension products, we prioritize delivering the best possible service.
In addition our nonprofit EBLUXE Cares, has played a critical role in enhancing our reputation. Our vision is to empower individuals with cancer, providing them with the resources and support to feel confident and beautiful during and after their treatments. We offer free wigs and styling services, and proactively work toward prevention by offering cooking classes to underserved youth in local neighborhoods.
So I would say that our commitment to quality, customer service, and our nonprofit EBLUXE Cares has helped us build a strong reputation in the hair extension industry. We firmly believe that these factors, coupled with our passion for providing the best to our customers have been instrumental in our success. We are dedicated to maintaining this reputation for years to come.
Contact Info:
- Website: https://www.ebluxehair.com
- Instagram: https://instagram.com/ebluxehair?igshid=NzZlODBkYWE4Ng==
- Facebook: https://www.facebook.com/ebluxehair1?mibextid=LQQJ4d
- Linkedin: https://www.linkedin.com/company/endless-beauty-llc-ebl-hair/
- Youtube: https://youtube.com/@ebluxehair?si=_libeHxN7A-F_RLg
- Yelp: https://yelp.to/d8YrPYrrCV
Image Credits
EBLUXE HAIR®