We’re excited to introduce you to the always interesting and insightful TC Nash. We hope you’ll enjoy our conversation with TC below.

Alright, TC thanks for taking the time to share your stories and insights with us today. How did you come up with the idea for your business?

I rebranded my business in 2020 with the intention of honoring my grandfather whose story inspired me after he passed in December of 2018. The truth is, Twenty-Four Nineteen, LLC was once name N Time Videography and before it was a videography company it was a show on YouTube produced by high school juniors entitled White Noise.

Almost 10 years ago, I completed my junior year of high school and started a club called White Noise for students who were interested in production. My school did not offer a newscast or anything where students interested in production art or visuals could build up their knowledge of the field or possible career paths. However, I knew a lot of students, with a lot of opinions and they were not given many avenues to speak. So my first attempt at storytelling was starting White Noise, a club and youth talk show to discuss current events from the perspectives of 15-18 year old students in New Orleans high schools. With our limited resources, we recorded shows and I am proud of those episodes because they were my initial start to this work.

Little did I know, the show would reappear as a part of my undergraduate senior seminar and become White Noise: A Visual Commentary and that the same premise of telling stories and providing commentary from voices unheard would exist but the diversity amongst the cast would change as well as my skill set. It was during this time I began to hone in on my production style, my editing and producing quality content for consumption. Though the episodes ran long I was proud of them and inspired to turn this into my life’s work upon completion of my degree.

I graduated in May 2018 with a Bachelor of Arts and immediately started my business under N Time Videography,LLC. However, with little success in the beginning, bargaining pricing and a lack of self confidence I eventually would close the doors and pick up a full time job. During this time I got really sad and felt as though I was wasting away. So I found another job and enrolled in a Masters program with the hopes of following some more feasible dreams to impact policy. However, after completing that degree in May 2022 I decided I would relaunch my business and be a consultant to do all the things I love without compromise.

I decided to live the life my grandfather could be proud of me for. When my business initially was slow, he encouraged me and told me it could never pick up if I quit. He reminded me of the work and time he put in to be as sustained as he was. I remembered just how much he believed in me. His death shook me back in 2018 and I really wanted to just exist versus thrive, but a video of him at my undergraduate graduation changed all that.

Twenty-Four Nineteen, LLC is named after my grandfather’s house on Upperline Street in New Orleans, La. The family may have sold it, but his memory, sacrifices, work and time lives on through us. To ensure other stories, families, businesses, and nonprofits are able to be successful and get the return on their time and efforts. I exist! We exist to support branding, campaign development, visuals and manage projects so that work is not only impactful, but meaningful for those who do the work and experience it.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

My name is Tamiera Nash, but I decided to go by T.C. a combination of my first and middle initials because it feels more like me. It was short (and easy to remember), but sweet. I was born and raised in New Orleans, La and after completing high school, I moved to Mobile, AL to complete my undergraduate degree at Spring Hill College. I consider myself to be a proud Black and queer woman and thoroughly enjoy sports, brunch, shopping and creating things that matter and last. I find my favorite things to be discussing politics and implementing plans that tell the stories of the things that matter the most to people.

I got into my industry rather early. I started producing shows at about 16 or 17 years old and it stuck with me throughout undergrad and I picked it up immediately after graduating with my Masters. However, being a consultant, campaign designer, project implementer and brand manager those are relatively new. In my role as a Communications Catalyst at a non profit in Baton Rouge I discovered my love for the entirety of communications and systems level work. The importance of people talking with you but remaining on topic when telling stories if you want people to stay with you. The desire to not give up on any area and thing that I loved to do is how I landed in consulting.

We primarily provide services to startups, nonprofits and small businesses like ourselves. We help owners and individuals discover their actual brand. This applies to more than just colors and fonts, but what do you believe and value and how do you share this with the community around you. Who are you talking to, because if it is everyone then it is likely no one. We work with them to discover those things and then create the components necessary to tell the story. We manage social media accounts, design some collateral, take photos and record videos for clients as well. Our business also works to ensure that if marketing is needed it is not only available, but the results are measurable and can teach us lessons going forward. We are a one stop shop in most cases for your earliest communications needs.

What sets me apart is I do not present myself as an expert. At this time, when most people meet me, they expect this stern, well composed and super professional person and I am a “spunky”, conversation loving 26 year old who wants to share their vision and grow with them. It is my belief I have technical skills that can support their vision, but I am a tool and they are truly the creatives and together we bring the vision to life. I am not in the business of telling, but suggesting and I love feedback and for clients who have their own ideas to tell me about them. I want to join the family, not work outside of it.

We’d love to hear the story of how you built up your social media audience?

So, like a lot of new small businesses, my personal page has way more followers than my business one. A lot of time, the owner will just convert their personal page to their business one in order for the content to be seen with the hopes that it will catch one. I personally chose not to do this. While I do share some business material on my personal pages, it is to encourage those followers to share, recognizing that they may not be my target audience, but if they share someone they know might be. You grow your business account online, by one being consistent and two providing a story your audience can follow. I like to tell the story of self, who are you, where did you come from and why should people care. Then tell the story of us, now that I care, what should I do and how can you help me do it. The story of now, provides a call to action, something to either get them doing, clicking, sharing, calling or whatever it is. By doing this over and over, creating content with personality and getting to your audience you’ll grow over time.

I would not suggest shooting for a huge following if you aren’t serving everyone. You can give your business card or social media handle out to 100 people, but if only 20 people need your service, you either wasted some printing or some energy. Find your audience and then target it. That is where you’ll find growth and consistency in soliciting your clients.

What’s worked well for you in terms of a source for new clients?

Word of mouth by far. Whether it be from my own or someone who has seen me work. I have worked with only Black women thus far and each and every one of them has introduced one or two people to me who I am working on converting to clients. I have to say though, I am a new business and so while I hope word of mouth is always my source, I am hoping to diversify that going forward.

Contact Info:

• Website: Under Construction
• Instagram: Personal @tc.nash_ Business @twenty_fournineteen
• Facebook: Tamiera (TC) Nash
• Linkedin: https://www.linkedin.com/in/tamiera-t-c-nash-mpa-1a73b186/
• Twitter: @tc_nash

Image Credits
Dennick Carter