We’re excited to introduce you to the always interesting and insightful Tayna (Ty) Rendlich-Texidor. We hope you’ll enjoy our conversation with Tayna (Ty) below.

Hi Tayna (Ty), thanks for joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

After building my career as an in person personal trainer with a mostly 1:1. client base I started researching other options in which I could reach more people and decrease my time spent on the floor. I started building a remote side to my business about 6 months prior to Covid with the goal of being able to be solely remote in 2 years. Once covid hit I was able to seamlessly transition all of my in person clients to remote. After a few months I notified my clients that this would be the on going model if they wanted to continue to work with me. Happy to report that most of them actually prefer the remote model now and are thriving. My wife and I had wanted to open a personal. training studio for quite some time. After realizing that the 1:1 model does not lend to building knowledge or autonomy around your training, we decided we wanted to build something different. We landed on semi-private personal training. Individualized programming based on a full assessment done in a cohort. of 3-4 people. You come in during your assigned times with your same group of training buddies and train together but all doing different programs based on what YOU need in order to get you to where YOU want to be. We also understand that life happens and you might miss a session here and there. With our model, you have your programming in your app and can come into the gym during open gym hours to get it done. No missed sessions. No lost money for late cancellations. No excuses.
It was a learning curve learning the business side of the personal training industry but thankfully, I’m not afraid to ask for help. From the buildout of the studio, to marketing, to legal issues and accounting, I have reached out to and hired trusted people in my network in order to build a business that can thrive and make an impact.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I am THAT person. The one that worked out her entire life. Did gymnastics growing up. Played volleyball and softball. Never shied away from a weight room.

My senior year of high school and a week into my senior season of volleyball, I sprained my ankle. The doctors told me that I would be on crutches for 6 weeks. I was miserable. The high school athletic trainer saw me hopping around and told me to go see him after school. After a week spent with him I was back on the court. I instantly fell in love with athletic training and decided this would be what I studied. I got my degree in Sports Medicine from Barry University in 2001. After a couple of years working as a head athletic trainer at a high school I decided to try personal training. I quickly realized that I could use my knowledge of injuries to help people fix nagging pain while accomplishing their fitness goals. I have not looked back since!

I help those that have spent the last decade or so building careers and families having lost a bit of their athletic selves along the way. I want you to look in the mirror and fully recognize yourself again. I want you to feel like that athlete you once were in high school or college. I want you to impress your kids with your strength and capability.

I’ve been around for a while. Having been a personal training for 20 years and an avid CrossFitter for 14,
I’ve learned a few things along the way and try to pass it along as best I can.

I’m an athlete, mom, wife and small business owner. And yes. In that order.
I love wine, will travel any chance I get and have an uncontrollable RBF. Don’t let it fool you though. I look like a hard ass but I really do care.
Deeply.
About my family.
About my friends.
About my clients.
And about people being good to one another.

You’ll find that I don’t bite my tongue and unless my grandmother is present an F bomb will likely fall out regularly.

My passion is getting you to understand the importance of training smart. The importance of respecting your body. I want you to take the time to figure out what it needs instead of just demanding what you want from it. I want you to put in the work to learn how to move well. I want you to learn the importance of being patient.

I believe the human body is incredible. It wants to serve you. It wants to feel good. If it does not feel good, then it’s trying to tell you something. I help you to listen and understand the message your body is trying to deliver.

Can you tell us about a time you’ve had to pivot?

I moved to California in 2005 to work at a personal training studio in Menlo Park. In 2018 my family moved to Sacramento. A 2 (sometimes 3) hour drive from the studio. In order to keep my salary the same I had to commute. However, I changed my business model to consist of a 3 day work week, Tuesday-Thursday so that I could spend 3 days near my job and be home for 4 days at a time. This was a big ask of my clients but after years of building a trustworthy relationship they easily agreed.
This worked well enough for 2 years but I began realizing that I was missing far too much of my kids’ adventures. I decided to switch my hours, yet again, to Tuesday and Thursday only, driving down and back each day. I also asked my clients to go from 1:1 to 2:1 sessions in order to be able to fit everyone in during my new working hours. Another big ask but yet another easy transition due to the relationships that I had cultivated.
While this allowed me to be home every night, the drive was wearing on me. I began researching and building a remote side to my business in the hopes that someday I would not need to commute.
Then covid hit!
Thankfully, I had all the resources in place to transition my current clientele over to remote programming and I was able to maintain my income. It was a ton of work on boarding all my clients, building out programs, recording a video library… but it was incredibly worth it. After a few months, I sent out another email relaying to my clients that this would now be the ongoing business model and that I would not be returning to the studio.
Happy to say that 3 years in to remote and I’ve been able to not only keep up my old business but build new business as well. I now make more than I did in person with much less overhead.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

Since I am fully remote now, it is critical for me to build in contact points with my clients. Many of my current clients were long standing in person clients in which I have fostered deep relationships with. I still make a point to schedule check in calls along with video review of all of their movements. They know that I am there if they need to switch something up, if they are traveling, or if they happen to sustain an injury over the weekend.

With my new clients, I make a point to relay to them all of the ways in which I am there to support them along their journey. They submit videos to me for review. They have 24 hour access to me via the messaging app that houses their programming and we meet via zoom monthly to discuss any changes that need to be made or concerns that need to be addressed.

Contact Info:

• Website: www.tytraining.com
• Instagram: https://www.instagram.com/ty_training/
• Facebook: https://www.facebook.com/tayna.texidor/
• Youtube: https://www.youtube.com/@TyTraining
• Other: https://www.instagram.com/evo.training.collective/

Image Credits
Darcina Calista