We recently connected with Taylor Jackzen and have shared our conversation below.

Taylor, appreciate you joining us today. Any thoughts about whether to ask friends and family to support your business. What’s okay in your view?

I think if your business is an authentic extension of who you are, there’s no shame in asking for support – but also, you often don’t have to. When people see that you’re showing up with heart and intention, they naturally want to cheer you on.

In my line of work as a content creator, a lot of my friends and family already follow me. I don’t expect them to try every single recipe I post, but there are so many small, meaningful ways they can (and do) support me – liking or commenting on a post, sharing a recipe with someone they know, or just sending an encouraging message. Those little things go a long way, especially in the early days when you’re still finding your rhythm.

That said, I think it’s important to know your boundaries. You shouldn’t feel like you have to constantly promote yourself to your inner circle, and you definitely shouldn’t measure your worth – or the worth of your business – by how many friends repost your content. The truth is, your people may not be your target audience, and that’s okay. Focus on building something true to you, and the right support (both personal and professional) will follow.

Taylor, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Hi, I’m Taylor Jackzen – a recipe developer and content creator. I’ve built a brand that brings food and motherhood together to create meaningful, joy-filled moments for families. I live in Kansas City with my husband, our 10-month-old daughter Ruby, and our corgi, and I share real-life, family-centered content for moms who are looking for a sense of connection – through meals, routines, and honest conversations about motherhood.

I’ve always had a passion for cooking, but becoming a mom in 2024 gave that passion a whole new purpose. I launched my blog and social channels in 2023, originally focused on easy, approachable recipes – but once I entered motherhood, my brand naturally began to evolve. I started sharing more of my day-to-day life as a mom, weaving in the realities of solo parenting, feeding a baby, and finding joy in the everyday. My background in the corporate world gave me a strong foundation, but it’s this blend of food, motherhood, and storytelling that’s made my work feel truly meaningful.

I create content that speaks to the real moments of motherhood – what we’re eating for dinner, how I include Ruby in the kitchen, what’s in my cart at the grocery store, and how we make even the smallest things feel special. I share easy, family-friendly recipes that are flavor-packed, vlogs that bring people into our everyday life, and motherhood reflections that invite others to feel seen.

What sets my brand apart is the heart behind it. I’m not just sharing food – I’m sharing moments that matter. I’m not here to preach perfection, but to help other moms feel like they’re doing enough, even on the messy days. Whether it’s a quick weeknight meal, a freezer-friendly baby recipe, or a simple vlog about welcoming my husband home from a work trip, my goal is always the same: to create content that feels warm, real, and human.

What I’m most proud of is the community I’ve built – moms who tell me they feel less alone, families who cook my recipes together, and followers who’ve stuck around not just for the food, but for the heart behind it.

Have you ever had to pivot?

One of the biggest pivots I’ve made – both in life and in business – was after becoming a mom. When I launched my brand in 2023, it was centered around quick and approachable recipes. That’s still a huge part of what I do, but after having my daughter in 2024, everything shifted. Suddenly, I wasn’t just thinking about what to cook – I was navigating how to do it with a baby, how to feed her, and how to find meaning in the everyday chaos of motherhood.

At first, I wasn’t sure how to share that side of my life. I worried it would feel off-brand or that I’d lose focus. But the more I leaned into it, the more I realized this was the brand evolving. The pivot to including motherhood and lifestyle content alongside recipes wasn’t easy – it required me to rethink my content, show up in new ways, and be a little more vulnerable – but it’s also what has made my business more sustainable and aligned long-term.

It’s allowed me to connect more deeply with my audience, especially other moms, and build a brand that reflects the full picture of who I am. And that’s something I’m really proud of.

Any insights you can share with us about how you built up your social media presence?

Building my audience on social media didn’t happen overnight – it took months of consistent effort, even when it felt like no one was watching. I showed up daily, creating content I believed in, tweaking things as I went, and trying to find my voice. Then one day, a post went viral and everything changed. That moment gave me a boost, but what really mattered was what came next: I kept going. I maintained my work ethic, stayed consistent, and began to see steady, meaningful growth.

Social media isn’t something you can just put on autopilot. It’s a full-time job to not only create quality content but also stay in tune with trends, engage with your community, and adapt to the ever-changing algorithm. My biggest advice for anyone starting out is to treat it like a long game. Show up even when it’s quiet, keep learning, and stay true to your voice. Your people will find you.

Contact Info:

• Website: https://taylorjackzen.com
• Instagram: https://www.instagram.com/taylorjackzen/
• Youtube: https://www.youtube.com/@taylorjackzen
• Other: TikTok: https://www.tiktok.com/@taylorjackzen