We’re excited to introduce you to the always interesting and insightful Taylor Ann Proctor. We hope you’ll enjoy our conversation with Taylor Ann below.

Hi Taylor Ann, thanks for joining us today. Do you think folks should manage their own social media or hire a professional? What do you do?

I currently manage my own social media, which will change. For now, I teach others how to simplify and execute social media more efficiently so they can get the results without burning out. The goal is to grow that into a position that I can delegate while I work on being the face of my company. I love talking to and meeting new people. Every time I hear someone express what they are passionate about and where they are trying to go, I get emotionally invested, almost to a fault. I immediately think of how my company can add value to their short term and long-term needs.

A pain point that is often expressed is that Social Media Management is overwhelming. I’ve learned that you do not have to show up on every platform every day in order to have a social media presence. I water the platform that I get the most engagement from, Instagram, then sprinkle in LinkedIn and Facebook. I also analyze the data and see what direction clients want to move forward in. It can be like a puzzle sometimes to see which keywords, locations, or verbiage will create the perfect picture.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I have always been someone with the gift of gab and writing skills. In my youth I wrote poetry and letters to express myself. In addition, I always had a love of other cultures. I achieved my BA in Spanish language and culture and I attribute that to my ability to be a bad ass communicator across cultures and spectrums. It also afforded me technical writing skills. Being a millennial, I grew up in social media which I attribute that to the basis of digital marketing. In 2018 I combined my skills to begin my business Taylormade Curations. I offer in person networking, business development and social events as well as marketing support in the forms of research, analytics, strategy, copywriting, and content creation. I collaborate with artists, creatives and what I like to call “creative adjacents.” One thing that differentiates me from other creatives is that I practice something I call ‘Holistic Entrepreneurship’ where you are actively supporting continuing professional development, building in person community, and staying physically active, and manage mental, spiritual, and emotional wellness. I am extremely proud of the events I have hosted recently, it can be a room of strangers, but everyone feels like friends and family. Curating that experience makes everything worthwhile. While I build this community of creatives, I am also building a coworking and wellness facility that will support the holistic entrepreneurial growth of creatives.

Where do you think you get most of your clients from?

The best source of new clients for me has been collaborative events with other creatives. I have been able to genuinely connect with others and provide value in their areas of need. Intentionally attending events that align with creative pursuits or the arts have been the best environments.

What’s a lesson you had to unlearn and what’s the backstory?

I had to unlearn lowering myself and my value to make revenue. Bills have to be paid right? Right! Though there is a wrong way to pay them. I found myself over delivering, working extremely hard for unlivable wages. Meeting expectations of others but not meeting those that I had for me. I allowed myself to be treated unfairly justifying it by saying “I’m putting food on the table”. Which was true but I was too tired to eat or not hungry at all.

I closed my business and went on hiatus for about six months. I did not even want to respond to personal emails. This is when you have one of those moments of clarity. I call it an “uh uh” moment, as in “uh uh this is not going to work for me anymore.” Another thing I had to learn is that it is OK to not be OK, I did seek out therapy and self-care during this time. Today, I am proud of myself for eventually pivoting and reestablishing myself better than before. Not every client is for you. Not all money is good money. Knowing your worth and being specific about your niche goes further than simply chasing clients to have clients and earn money

Contact Info:

• Website: www.curations.app
• Instagram: @taylorann.ceo
• Linkedin: Taylor Ann Proctor (Griffin)