We recently connected with Taylor Allen and have shared our conversation below.

Taylor, thanks for taking the time to share your stories with us today Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

Present Iteration is dedicated to building a more sustainable future by offering quality, design and authenticity through a curated marketplace. With an impeccable eye for signature design and luxury, Present Iteration creates a community of conscious consumers. We communicate to customers, vendors, investors, sustainability partners/community partners, brand advocates, nonprofits with transparency, poise and empathy.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

While on vacation in Sayulita, Taylor came upon a playa overwhelmed by waste, opening her eyes to the harsh reality of our one-time use society. Compelled to create a positive impact, she turned to retail, her fluency, in order to drive change. With the intention of making curated sustainable brands, who prioritize quality and design, accessible, Present Iteration was born. Before Present Iteration, Taylor spent much of a decade running wholesale departments and business development for luxury brands. Taylor’s life is now dedicated to progressing towards a more sustainable future through education and advocacy in both her personal and professional life. Present Iteration emerged as a response to a range of challenges. Drawing from my background in luxury retail, I identified a significant gap in the market for tasteful, sustainable ready-to-wear fashion. While there were scattered brands available for purchase, there was no comprehensive marketplace like Present Iteration—a trusted, well-researched destination. This realization prompted the birth of Present Iteration.

What sets us apart is not just our diverse marketplace, featuring various categories such as home, accessories, shoes, and ready-to-wear. We take immense pride in being an educational platform as well. Recognizing that navigating sustainability can be overwhelming for consumers, we strive to create a welcoming and inspiring space where individuals can learn and embrace kinder practices towards Mother Nature.

We extend sustainability consulting services to brands aspiring to become part of the Present Iteration family in the future. Our commitment to sustainable branding allows any brand dedicated to sustainable principles to be featured on Present Iteration—this stands as our unwavering pledge.

Any advice for growing your clientele? What’s been most effective for you?

For Present Iteration, several effective strategies have contributed to the growth of its clientele. One of the most impactful strategies has been building a strong online presence and leveraging digital marketing channels. By implementing targeted social media campaigns, optimizing search engine visibility, and engaging with relevant online communities, Present Iteration has been able to reach and attract a wider audience.

In addition, the emphasis on providing a seamless and personalized customer experience has played a significant role in client growth. By prioritizing excellent customer service, offering personalized recommendations, and actively seeking and acting on customer feedback, Present Iteration has been able to build trust and loyalty, leading to repeat business and positive word-of-mouth recommendations.

Present Iteration has recognized the power of storytelling in connecting with its clientele. By sharing the stories behind the brands and products they offer, as well as highlighting the positive impact of sustainable fashion, they have been able to create an emotional connection with customers, fostering brand loyalty and attracting new clients who resonate with their mission.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

A book that I always refer to as the “Present Iteration handbook” is Let my People go Surfing by Yvon Chouinard. He was so ahead of the times and this masterpiece serves as a constant reminder that Mother Nature always comes first.

Contact Info:

• Website: www.presentiteration.com
• Instagram: Present.iteration
• Facebook: https://www.facebook.com/PresentIteration/
• Linkedin: https://www.linkedin.com/in/present-iteration-0687b7218/