We caught up with the brilliant and insightful Tay Sangiorgio a few weeks ago and have shared our conversation below.

Tay, appreciate you joining us today. We’d love to go back in time and hear the story of how you came up with the name of your brand?

Absolutely! Naming a brand can be a challenging yet exciting process. For me, the journey began during my college days while studying fashion merchandising and design. I was passionate about creating something unique, and the desire to find the perfect name for my brand consumed me.

Despite numerous attempts, I couldn’t find a name that truly resonated with me. Everything changed one day during a textiles class. I was working on a color swatch, and the particular shade I was assigned was called ‘Dusted Rose.’ It immediately caught my attention, and I found it incredibly alluring and charming.

Initially, I thought I might change it down the line, but as time went on, my attachment to the name deepened. Even today, I’m still obsessed with it, and it holds a special place in my heart. I’ll always feel like it was fate that I got that color swatch because it marked the true beginning of building the dreams I’ve had since I was a little girl.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m thrilled to share my story with those who may be discovering my brand for the first time! My name is Tay, and I’ve been obsessed with fashion for as long as I can remember. My journey in the fashion industry began at the age of 16, and this passion eventually led me to pursue a degree in Fashion Merchandising and Design. After completing my education, I channeled all my energy into building Dusted Rose.

Dusted Rose is not just a brand; it’s a haven for trendsetters and the effortlessly cool girls who exude confidence and embrace their uniqueness. My primary focus for this business has always been to promote individuality and confidence among women everywhere.

I firmly believe in the transformative power of a great outfit. When you leave your house feeling hot, comfortable, and confident in what you’re wearing, your entire day is elevated. That inner confidence becomes a magnet for positivity, drawing good things, people, and opportunities into your life. Looking good and feeling good go hand in hand.

In a world saturated with common fast-fashion retailers and overpriced designer stores, I wanted to create a different experience. Dusted Rose is an online destination where young women can access trendy, high-quality clothing at an affordable price point. My mission is simple: I want to make sure you’re always the best-dressed person in the room.

What sets Dusted Rose apart is not just the fashion, but the genuine connection I have with my customers. I am my target customer – a Dusted Girl through and through. This means I can truly relate to them, listen to their needs, and be the store they turn to for comfort and style. I consider my customers my best friends, even if they don’t know me personally.

I’m immensely proud of the community we’ve built around Dusted Rose, where fashion is not just about clothes; it’s a celebration of individuality and confidence. I invite everyone to join our community, where style meets substance, and together, we elevate each other through the transformative power of fashion.

Any insights you can share with us about how you built up your social media presence?

I built my social media audience for Dusted Rose by prioritizing authenticity, consistency, and engagement. Sharing behind-the-scenes content, maintaining a consistent posting schedule, and actively interacting with followers created a genuine connection. Collaborations, visually appealing content, and understanding the audience were key strategies. For those starting, focus on authenticity, consistency, engagement, collaborations, visual appeal, understanding your audience, and embracing trends. It’s a journey, so stay true to your brand, have fun with it and enjoy connecting with your audience.

Do you sell on your site, or do you use a platform like Amazon, Etsy, Cratejoy, etc?

I sell exclusively on my Shopify store for its user-friendly interface, customization options, and seamless integration with my brand. The pros include branding control, customization, ease of use, diverse payment options, and built-in analytics. Transaction fees and dependency on a single platform are considerations, but the benefits outweigh the costs for Dusted Rose. Shopify provides the tools for a strong online presence and a streamlined shopping experience.

Contact Info:

• Website: https://shopdustedrose.com
• Instagram: @shopdustedrose
• Facebook: https://www.facebook.com/shopdustedrose