We caught up with the brilliant and insightful Tatiana Diaz a few weeks ago and have shared our conversation below.
Hi Tatiana, thanks for joining us today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
I am not your typical esthetician and we are not your typical beauty salon. My studio is inside of a tattoo studio. The trend now in business seems to be to niche down, but we desire to be a one stop shop where you can get a multitude of services. We offer tattoos, piercings, permanent makeup & jewelry, lip filler, Botox, facials, body contouring, brow lash and wax services all in the same building! I myself have been witchy and spiritual all my life. I love to incorporate tarot readings, reiki, crystals and guided meditation to my facials!
Clients love having options and everything in one location.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m a spiritual beauty and wellness entrepreneur. I can read your tarot cards, give you a relaxing facial, and plump up your lips with filler. My brick and mortar business is Beauty Expressions located in Seguin Texas. There we do: permanent makeup, tiny tattoos, piercings, permanent jewelry, facial and body treatments, lashes and now recently added injectables.
I also do mobile tarot readings and I just started doing mobile cosmetic injectables.
I’m also in the process of launching spiritual self care products.
Any advice for managing a team?
My advice is to put yourself in other people’s shoes. You can maintain high moral despite ebbs and flows when you provide empathy, leadership, and growth for your team.
Can you tell us the story behind how you met your business partner?
My business partner is actually my husband! We met on facebook. Our first phone conversation ever lasted 8 hours! After that I knew he was the one and we have been inseparable ever since.
Contact Info:
- Website: https://beautyexpressionstx.com
- Instagram: https://instagram.com/tatidivine1