We were lucky to catch up with Tasha King recently and have shared our conversation below.

Hi Tasha, thanks for joining us today. The more we talk about good leadership the more we think good leadership practices will spread and so we’d love for you to tell us a story about the best boss you’ve had and what they were like or what they did that was so great?

Yes, I’ve had the privilege of working under an incredible leader early in my career — a woman named Kathy, who managed our team at a large bank. She was the first person who truly taught me what it means to love people well in the workplace.

Kathy had a rare ability to make everyone feel seen and valued. She’d bring in food just to make sure no one went without lunch and created an environment where people genuinely wanted to come to work. After enduring the heartbreak of three failed in vitro attempts, she once shared that she had decided not to try again because it was simply too expensive. I remember feeling such admiration for her resilience — and such sadness, because I knew she would have made the best mother. In many ways, though, she still was. She poured that same love and care into her team. She celebrated our wins, nurtured our confidence, and held us accountable with compassion and grace. To her, we weren’t just employees — we were family.

Kathy’s philosophy was simple but powerful: “Take care of your people, and they’ll take care of the business.” She modeled servant leadership before I even knew what that term meant. She taught me how to be bold, how to close a sale with confidence, and the importance of valuing people over profit.

Because of Kathy, I learned to lead with empathy, humility, and heart — to treat clients and colleagues like family. Those lessons became the foundation of how I lead today: caring for people first, knowing the results will always follow.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Tasha King, CEO of Let Them Live, a nonprofit dedicated to walking with women through crisis pregnancies and empowering them with practical, emotional, and financial support. At the heart of our mission is hope — saving lives, restoring confidence, and showing every woman that she is never alone.

My journey began as a volunteer, simply showing up to listen and walk beside women in their most vulnerable moments. Over time, I became Director of Counseling and now serve as CEO. Each role deepened my belief that when women are seen, heard, and supported, miracles happen. Every mother and child we serve is treated like family — because they are.

From the beginning, I set a bold vision: to see 10,000 babies saved and 10,000 mothers empowered. We’ve already celebrated our 1,000th life saved — a milestone that fills me with gratitude and determination to keep going.

What inspires me most are the stories of transformation — mothers who found courage, babies who now laugh and play, families made whole. At Let Them Live, we don’t just provide support; we help women rediscover their strength, their worth, and the beautiful power of choosing life.

Do you have any insights you can share related to maintaining high team morale?

Managing a team and maintaining high morale starts with valuing people as individuals, not just employees. When people feel seen, appreciated, and supported, they naturally want to give their best. I’ve learned that strong leadership is a balance of accountability and care — setting clear expectations, celebrating wins, and providing guidance when challenges arise.

Transparency and communication are key. Keeping your team informed, encouraging open dialogue, and creating a safe space for feedback builds trust and a sense of ownership. I also believe in modeling the behaviors you want to see: if I’m passionate, dedicated, and empathetic, it sets the tone for the entire team.

Another crucial element is investing in growth. Helping team members develop skills, discover their strengths, and pursue their potential not only elevates the individual but strengthens the organization. Small acts — acknowledging achievements, checking in personally, celebrating milestones — go a long way in fostering loyalty and morale.

Ultimately, maintaining high morale is about creating a culture where people know they matter, their work has purpose, and they are supported in achieving both personal and professional success. When your team feels valued and inspired, excellence follows naturally.

Have any books or other resources had a big impact on you?

Several books have significantly shaped my management and entrepreneurial thinking. Simon Sinek’s Start With Why was transformative in helping me clarify the mission and purpose behind Let Them Live. It reinforced the importance of leading with a clear vision and ensuring that every decision, strategy, and conversation reflects the “why” behind what we do.

Leaders Eat Last, also by Simon Sinek, helped me understand the value of putting people first — creating a culture where team members feel supported, safe, and appreciated. This philosophy has guided how I build and lead teams, ensuring morale, trust, and loyalty remain strong.

From an entrepreneurial and organizational growth perspective, The Science of Scaling provided practical insights on how to expand a mission-driven organization sustainably. It taught me how to maintain high standards, maximize resources, and grow impact without compromising culture or values — lessons that have been invaluable as I’ve worked to scale Let Them Live.

Together, these books reinforced a core philosophy I practice every day: leadership and entrepreneurship are most effective when they combine vision, strategy, and an unwavering focus on people. By leading with purpose and prioritizing relationships, I’m able to build teams and organizations that are resilient, empowered, and mission-driven.

Contact Info:

• Website: https://Letthemlive.org