We’re excited to introduce you to the always interesting and insightful TARA WEATHERSBY. We hope you’ll enjoy our conversation with TARA below.

TARA, looking forward to hearing all of your stories today. We’d love to hear about the things you feel your parents did right and how those things have impacted your career and life.

Growing up, I was blessed to have parents who always encouraged and supported my creativity and the many activities I pursued. One vivid memory was when I was about 10 years old and, for my birthday party, I actually planned a full wedding for Ken and Barbie—complete with decorations, music, and a program. Instead of brushing it off as just child’s play, my parents celebrated my imagination and gave me room to bring my ideas to life. That kind of support built my confidence and taught me that my creativity had value. Today, I can clearly see how those moments shaped my entrepreneurial spirit and contributed to the multiple businesses I now operate.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am a dynamic entrepreneur and creative visionary who wears many hats with excellence and passion. As a licensed **real estate agent**, I’ve dedicated myself to assisting individuals and families with selling, buying, and leasing properties. My focus is always on guiding clients through the process with ease, integrity, and professionalism. Whether helping someone find their dream home, sell a property with confidence, or secure a rental that fits their lifestyle, I’m committed to making the real estate journey a smooth and rewarding experience.

Beyond real estate, I’m the proud owner of **TSW Events**, a full-service event planning company with over 25 years of experience. From elegant weddings and joyful birthday parties to memorable reunions, baby and bridal showers, and anniversary celebrations, me and my team have created lasting memories for countless clients. With my eye for detail, creativity, and ability to bring visions to life, TSW Events has become a trusted name for those who want to celebrate life’s milestones with excellence.

In addition to real estate and event planning, I’m deeply passionate about equipping others with lifelong skills through my **etiquette classes**, which I’ve been teaching for over 15 years. My classes cover social manners, dining etiquette, professional presence, and everyday courtesies, making them valuable for both children and adults. I also offer **cooking classes** for those who desire to enhance their culinary skills, blending my love for creativity with practical training.

I’m also an **author of four books**, I’m Getting Married Now What, Preparation for the King, How to Plan a Successful Dinner Party and Avoiding the Pitfalls: The Biggest Mistakes Home Buyers Make, making each one reflecting my heart for empowerment, preparation, and personal growth. I work across multiple industries reflecting my belief that excellence, service, and creativity go hand in hand. Whether through real estate, events, teaching, or writing, my mission is to impact lives, build confidence, and create lasting value for everyone we serve.

One of the things I am most proud of is the ability to bring my creativity and passion into every area of my life and turn them into opportunities that serve others. From real estate to event planning, etiquette training, cooking classes, and even writing books, each part of my journey has been about helping people feel empowered, prepared, and celebrated. I’m proud that my work has touched lives in many different ways — helping families find their dream homes, creating unforgettable events, equipping children and adults with lifelong etiquette skills, and inspiring readers through my books.

What I want potential clients, followers, and supporters to know is that everything I do is rooted in excellence, integrity, and genuine care. When you work with me, you’re not just getting a service; you’re partnering with someone who is fully invested in your success and satisfaction. My brands are about creating experiences — whether that’s the experience of buying or selling a home, the joy of celebrating life’s milestones, or the confidence that comes from learning new skills.

At the heart of it all, I want people to know that I value relationships, details, and results. My mission is to leave a lasting impact by making every moment — big or small — meaningful, polished, and unforgettable.

Where do you think you get most of your clients from?

Some of my very best new clients have come through the love and support of my family and friends. They’ve not only trusted me with their own needs — whether it’s buying or selling a home, planning a special event, or joining one of my classes — but they’ve also referred me to the people they know and care about. That kind of word-of-mouth support means so much, because it shows that the people closest to me believe in the quality of my work and the value I bring. Referrals from family and friends have allowed me to build strong, lasting relationships with new clients, and it’s a reminder that trust and genuine connection are at the heart of every successful business.

How do you keep in touch with clients and foster brand loyalty?

I believe that staying connected with my clients is one of the most important parts of building long-term relationships and brand loyalty. I keep in touch in several ways to make sure they always feel valued and supported. Through **email newsletters**, I share helpful tips, updates, and resources to keep them informed and engaged. On **social media**, I highlight my services, celebrate client successes, and provide useful content that speaks to their needs. I also make it a point to check in personally through **calls and text messages**, because sometimes a direct conversation is the best way to show I truly care. By combining these touchpoints, I’m able to stay connected, top of mind, and trusted — not just for one transaction or event, but for the long run.

Contact Info:

• Website: https://taraweathersby-chicago.sites.cbmoxi.com/
• Instagram: Tara Weathersby
• Facebook: Tara Weathersby, Realtor Coldwell Banker , Tara Weathersby, TSW Events
• Linkedin: https://www.linkedin.com/in/tara-weathersby-realestatebroker/
• Youtube: Tara Weathersby @taraweathersby7461

Image Credits

Flash Media Groups