We were lucky to catch up with Tara Lashae Flowers recently and have shared our conversation below.
Tara Lashae , appreciate you joining us today. Talk to us about building a team – did you hire quickly, how’d you recruit the first few team members? Any interesting lessons?
The process of hiring and recruiting begins by establishing genuine and lasting relationships. By cultivating a strong network, you can avoid cold leads and instead rely on referrals from individuals within your network. Utilizing references from familiar contacts in the initial stages of growing your business can be immensely beneficial. That has been my strategy as a small business owner, and it has helped me find valuable employees who are a great fit for my organization.
To start, I make an effort to attend industry events, conferences, and networking functions. These gatherings allow me to connect with professionals who are passionate about their work and who may have potential recommendations for job openings in the future. Building relationships with these individuals enables me to tap into their network and receive valuable referrals.
Additionally, I leverage social media platforms and online professional networks to expand my network. Engaging with relevant online communities, participating in discussions, and showcasing my expertise helps me establish credibility and connect with potential candidates. When I have a job opening, I reach out to my network to see if they can recommend someone who would be a good fit.
When I receive referrals, I conduct thorough interviews and assessments to ensure that the candidate aligns with my company’s values and requirements. I also consider their experience, skills, and cultural fit as crucial factors in the hiring process.
By relying on referrals, I have found that the candidates generally have a higher level of trustworthiness and competence. They come highly recommended by someone I trust, which reduces the risk of hiring someone who may not be suitable for the role. Additionally, the referral process saves me time and resources that would otherwise be spent on posting job advertisements and sifting through numerous resumes.
Overall, the strategy of building a strong network and relying on referrals has proven to be effective in finding the right individuals for my small business. By cultivating relationships and utilizing the connections within my network, I have been able to find talented employees who have made significant contributions to the growth and success of my organization.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Tara Lashae is a business maven, a highly motivated and forward-thinking Gen Z, and a dedicated serial entrepreneur committed to advancing the wealth of young minorities through credit education, financial planning, business strategy, and real estate. Though she has always had the grit and tenacity to do amazing things, her skills were fine-tuned when she attended and graduated from Illinois State University, joining Delta Sigma Theta, Sorority Incorporated, and launched her very first business directly after graduating.
Since then, Tara has become a force reckoned with in the business world. She has successfully started and scaled multiple businesses, including an e-commerce store, a real estate investment company, a beauty empire, and a financial education platform. Tara’s expertise lies in helping young minorities navigate the complexities of credit, finance, and entrepreneurship.
Through her financial education platform, Tara provides resources and guidance to help young people understand and improve their credit scores. She believes a strong credit foundation is crucial for building wealth and achieving financial independence. With her extensive knowledge of the credit industry, Tara helps individuals maximize their credit potential and avoid common pitfalls.
In addition to credit education, Tara also focuses on financial planning and business strategy. She helps young entrepreneurs develop solid business plans, find funding sources, and create sustainable growth strategies. Tara also has created her own financial daily planners. Tara understands the unique challenges faced by young minorities in the business world and provides tailored advice to help them overcome these obstacles.
Real estate is another area where Tara has made significant strides. She has built a successful real estate investment company, acquiring properties and generating passive income streams. Through her experience, Tara empowers young minorities to explore real estate as a wealth-building tool and guides property acquisition, management, and preservation.
Tara’s accomplishments and expertise have garnered recognition and acclaim. She has been featured in various publications and media outlets, including Forbes and Entrepreneur panels. Her drive, passion, and dedication to financial empowerment have made her a sought-after speaker and mentor in the business community.
As a Gen Z expert, Tara understands her generation’s unique characteristics and preferences. She leverages her digital marketing and social media expertise to connect with young audiences and deliver her message effectively. Tara recognizes the power of technology in driving business success and encourages young entrepreneurs to embrace innovation and leverage digital tools to achieve their goals.
Overall, Tara Lashae has established herself as a business maven, leveraging her knowledge and experience to empower young minorities in credit education, financial planning, business strategy, and real estate. With her determination and vision, she is making a significant impact in her field and creating a pathway to financial success for her community.
Where do you think you get most of your clients from?
I love using instagram reels to get new customers for my business. I find video content very valuable because it allows me to showcase my products or services in a creative and engaging way. Instagram reels are a great tool to capture viewers’ attention and convey a message quickly.
The short and visually captivating nature of reels makes it easier for potential customers to consume the content and get a glimpse of what my business has to offer. By incorporating eye-catching visuals, music, and text overlays, I can effectively communicate the unique features or benefits of my products and services.
Moreover, Instagram reels have a wide reach and can potentially attract new customers who may not have come across my business through other marketing channels. The platform’s algorithm helps to discover and promote relevant content to users, allowing me to tap into a new audience base.
Reels also provide me with the opportunity to engage with my audience through comments, likes, and shares. By encouraging user interaction and responding to comments, I can build a sense of community and establish a strong brand presence.
Additionally, I can leverage popular trends or challenges on Instagram reels to showcase my products or services in a fun and relatable way. This allows me to connect with a wider audience and increase brand awareness.
Overall, Instagram reels are an effective marketing tool for my business as they enable me to create visually appealing, engaging, and shareable content that helps drive new customers and boost brand visibility.
How did you put together the initial capital you needed to start your business?
As an expert in assisting individuals with the creation of generational wealth through business credit, my primary goal is to provide valuable guidance and support.
With that being said, I was able to get initial capital for my business through business credit. By leveraging business credit you can secure funds for your business without using your credit or capital. This means that you are not putting your assets at risk and your credit score is not affected by the business transactions.
Business credit is built by establishing relationships with vendors, suppliers, and lenders who report your payment history to the credit bureaus. By making timely payments, managing your credit utilization, and maintaining a positive credit history, you can increase your business credit score and access higher credit limits.
Having access to business credit allows you to invest in necessary resources, such as equipment, inventory, marketing campaigns, or even hiring additional staff. It provides flexibility and the ability to seize opportunities that can help your business grow and succeed.
Moreover, building strong business credit can also help you negotiate better terms with suppliers and lenders, secure lower interest rates, and establish your business as a trustworthy and reliable entity in the eyes of potential partners or investors.
Overall, leveraging business credit is a valuable tool for entrepreneurs to fuel the growth and success of their businesses while protecting their personal finances.
Contact Info:
- Website: Taralashaeenterprises.com
- Instagram: Shegorgeous4_
- Facebook: Tara Flowers
- Linkedin: Tara Lashae Flowers
- Youtube: https://www.youtube.com/channel/UCsN5nvyLs6HnYNLwLleC2zA
- Yelp: Tara Lashae Enterprise LLC
Image Credits
Latricia London