We caught up with the brilliant and insightful Tara Harris a few weeks ago and have shared our conversation below.

Tara , appreciate you joining us today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

Taking a risk with Femeflex is the biggest risk I have taken thus far in my life. The journey to create the world’s first pantiless panty liner began with a vision and the determination to bring an innovative product to market. Armed with a scalpel, glue gun, and adhesive, I meticulously crafted the prototype for Femeflex. This endeavor was far from simple; it demanded not only ingenuity and resilience but also significant financial sacrifices.

To fund the development of Femeflex, I leveraged my 401k, liquidated my stock portfolio, and utilized the interest from my life insurance. policies. I converted every available asset into cash to cover the myriad of expenses involved in bringing this groundbreaking product to life. From packaging expenses and website maintenance to paying influencers and advertising on social media platforms, every penny was strategically allocated to ensure Femeflex’s success. Additionally, the purchase of raw materials and tooling presented its own set of challenges, especially when it came to finding a manufacturing company willing to adapt their machinery to produce a never-before-seen product.

Throughout this journey, I have learned that you have to be all in or you will not be successful. Being an entrepreneur is not a hobby, nor is it a side job; it requires unwavering commitment and total dedication. The experience of building Femeflex has reinforced the belief that true success comes from taking bold risks and being fully invested in your vision. Despite the challenges, the sacrifices, and the uncertainties, I am proud of the strides Femeflex has made and remain confident in its potential to revolutionize the feminine hygiene industry.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

In the world of feminine hygiene, innovation is rare and often centered around the same concepts: menstruation, pads, tampons, and more recently, menstrual cups, but Tara Harris has taken a bold step in a new direction, creating a product that offers women an unprecedented level of comfort and freedom. Meet the Pantiless Panty Liner, also known affectionately as the “Coochie Sticker.”

The story behind this revolutionary product begins with a woman who had no initial intention of becoming an entrepreneur. Having built a career in Human Resources, she never imagined she would one day create a product that would disrupt the feminine hygiene industry. However, a personal experience changed everything. After undergoing a medical procedure, she found herself unable to wear thongs comfortably. To her surprise, there was no product on the market that addressed her specific need: a way to go commando while still feeling protected and comfortable.

Driven by this unmet need, she decided to take matters into her own hands. “I truly wanted this product for myself and had that moment of thinking, why not give all women the option of going commando without sacrificing the basic comfort and protection of their MVLP (Most Valuable Lady Part),” she explains.

The result of her determination is the Femeflex Pantiless Panty Liner. Designed to provide comfort and protection without the need for traditional underwear, this innovative product addresses the moisture, secretion, and discharge that many women experience. By offering a solution that allows women to go without panties, Femeflex is poised to change the way women feel in their clothing.

Young girls and women now have an option that was previously unavailable, allowing them to enjoy the freedom of going without panties while still feeling secure. The Pantiless Panty Liner is discreet, comfortable, and effective, making it a game-changer in feminine hygiene.

One of the most compelling aspects of the Femeflex story is the personal satisfaction and support from her boyfriend, John. He appreciates that no additional products are needed during intimacy, enhancing their relationship. But beyond personal anecdotes, this product is designed for every woman who values comfort and freedom.

“I believe you can do anything if you put your mind to it and never give up,” she says. Her journey from HR professional to innovative entrepreneur is a testament to this belief. The creation of the world’s first Pantiless Panty Liner, also known as the “Coochie Sticker,” is a proud achievement and a beacon of what determination and creativity can achieve.

What sets Femeflex apart from indirect competitors is its unique focus. While most feminine hygiene products are designed around periods and menstruation, Femeflex is about everyday freedom. It provides an alternative for women who want to feel liberated from wearing panties or underwear, offering a new kind of comfort and protection.

By challenging the norms of feminine hygiene, Femeflex is not just a product; it’s a brand that symbolizes freedom and liberation. The Pantiless Panty Liner is more than just a practical solution; it’s a statement about what women can achieve when they are given the tools to feel comfortable and confident.

The Future of Femeflex

As the Femeflex Pantiless Panty Liner gains popularity, its potential to disrupt the feminine hygiene industry becomes more apparent. It’s a product that addresses a real need, born out of personal experience and brought to life through innovation and perseverance.

The journey from idea to reality is never easy, but the success of Femeflex shows that with dedication and a clear vision, it’s possible to create something truly revolutionary. The “Coochie Sticker” is more than just a catchy nickname; it’s a symbol of empowerment for women everywhere.

In a world where women are constantly seeking new ways to feel comfortable and confident, the Femeflex Pantiless Panty Liner is a welcome innovation. It’s a product that promises to change the way women think about feminine hygiene, one “Coochie Sticker” at a time.

Can you open up about how you funded your business?

Starting a new business is never easy, especially when it comes to securing the necessary funds to get the venture off the ground. For the innovative startup Femeflex, creator of the groundbreaking Pantiless Panty Liner (affectionately known as the “Coochie Sticker”, the journey to secure capital has been a unique and challenging experience.

Like many entrepreneurs, I was initially advised to seek venture capital to fund my company. However, the reality of Femeflex’s early stage presented significant challenges. With sporadic sales and a patent still in the pending phase, attracting venture capitalists proved difficult. Investors typically seek more stable sales performance and a granted patent to mitigate their risks.

Despite these hurdles, I remained determined to bring Femeflex to market. I knew that the product’s potential was immense, and I was not willing to give up on my vision.

With venture capitalist not an immediate option, I had no choice but to self-fund the initial launch of Femeflex. This involved leveraging all available personal resources, including my 401K, stock portfolio, interest from life insurance policies, and even support from a generous aunt. This personal investment was a significant risk, but one I believed in wholeheartedly.

Understanding the financial constraints faced by many everyday investors, I decided to make Femeflex accessible to working people who believed in the product and its potential. I launched an initial investment round, aiming to raise $100,000. Each $10,000 investment was worth 1% ownership in Femeflex. This approach allowed individuals to invest smaller amounts while still having a stake in the company’s future.

I am deeply grateful to the investors who believed in me and trusted me with their hard-earned money. Their support has been instrumental in bringing Femeflex to life. My goal is to provide these initial investors with the best possible return on investment (ROI) as we grow the company together.

With the initial $100,000, Femeflex is poised to enhance its advertising and marketing efforts, driving increased sales and revenue. This investment will help us level up and reach a broader audience, showcasing the unique benefits of the Pantiless Panty Liner.

We anticipate receiving a notice of allowance for our patent by the end of the year, which will significantly enhance Femeflex’s value. Once the patent is granted, a second round of funding will be launched, offering a new opportunity for investment but at a higher cost of ownership.

The journey to bring Femeflex to market has been one of determination, resilience, and unwavering belief in the product’s potential. By making investment accessible to everyday people and leveraging personal resources, Femeflex is now on the path to success.

The support from our initial investors has been invaluable, and I am committed to providing them with the best possible ROI. As Femeflex continues to grow and evolve, we look forward to a bright future, disrupting the feminine hygiene industry and providing women with unparalleled freedom and comfort.

We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.

Femeflex, the innovative startup behind the Pantiless Panty Liner (also known as the “Coochie Sticker”), is currently making waves in the e-commerce space. Available on Femeflex.com, Amazon.com, and Walmart.com, this groundbreaking product is redefining feminine hygiene by offering a unique solution for women who want to go without underwear while still feeling protected and comfortable.

Starting with e-commerce has been a strategic move for Femeflex. By launching on online platforms, Femeflex has been able to reach a broad audience, test market acceptance, and build a loyal customer base. This approach allows the company to refine its marketing strategies and understand consumer behavior without the immediate pressure of high-volume sales required by big box retailers.

Direct Consumer Feedback: Online sales enable direct interaction with customers, providing valuable insights into their preferences and needs.
Lower Overhead Costs: Unlike physical retail, e-commerce requires less initial investment in infrastructure, allowing more funds to be allocated to product development and marketing.
Flexibility and Scalability: E-commerce platforms provide flexibility to adjust inventory and scale operations based on demand.

While e-commerce has been a successful starting point, Femeflex has ambitious plans to expand into big box retail in the near future. However, entering this market requires careful planning and substantial investment in advertising to ensure product visibility and sales velocity.

Big box retailers prioritize products that move quickly off the shelves. If a product fails to meet sales expectations, it can lead to costly setbacks and even the potential for the product to be removed from stores. Therefore, a robust advertising strategy is crucial to support this transition.

Effective advertising is essential to drive awareness and demand, especially for a novel product like the Pantiless Panty Liner. By investing in targeted advertising campaigns, Femeflex aims to:

Increase Brand Awareness: Introducing the innovative concept of the “Coochie Sticker” to a broader audience, highlighting its unique benefits.
Drive Sales: Encouraging more consumers to purchase the product online, creating a strong sales history that big box retailers will find appealing.
Build Credibility: Establishing Femeflex as a trusted brand in the feminine hygiene industry, making it easier to negotiate with large retail chains.

Femeflex’s plan to initially focus on e-commerce before expanding to big box retail is a strategic approach that balances growth with risk management. By building a strong online presence and customer base, Femeflex can demonstrate demand and prove the product’s market viability. This foundation will be crucial when negotiating with big box retailers, ensuring that the company is well-prepared to meet the high sales expectations.

As Femeflex continues to grow, the company is committed to providing exceptional value to its customers and investors. The journey from e-commerce to big box retail will be a significant milestone, marking the next phase of Femeflex’s mission to revolutionize the feminine hygiene industry.

With a clear vision and a strategic plan, Femeflex is poised to make a lasting impact, providing women with the freedom and comfort they deserve.

Contact Info:

• Website: https://www.femeflex.com
• Instagram: https://www.instagram.com/femeflex/
• Facebook: https://www.facebook.com/FemeFlex/
• Linkedin: https://www.linkedin.com/femeflex/