We’re excited to introduce you to the always interesting and insightful Tanya Shadley . We hope you’ll enjoy our conversation with Tanya below.
Tanya , thanks for taking the time to share your stories with us today What’s the backstory behind how you came up with the idea for your business?
As a performer from a young age, I knew creating my own content of quality entertainment experiences at affordable costs was necessary and TRS Productions was born. Also, being able to provide opportunities for not only community members, but especially the youth to have access to Quality training programs with the arts. These two ideals, quality and affordability, were the two main inspirations behind beginning the TRS performing arts empire.
I also felt confident because I knew no matter your demographics, social status, or income. Everyone loves good entertainment! In the midst of the pandemic, we shifted to virtual entertainment experiences as not only a way to bring families and love ones together safely, but also created, another business opportunity from a team building standpoint. I noted how many companies were dealing with needing to boost morale of the employees and reduce employee retention that is happening, so we created an Experience to solve that problem. This new virtual entertainment experience opportunity is something we take pride in as I know I am solving a problem that many employers have and are trying to devise ways to solve that problem. I have created a unique solve that will guarantee success. The ironic thing about this experience is, it wasn’t planned out originally to become this ongoing opportunity, it was only supposed to be a one time event. But after creating it many people started to request it, and we are still continuing to provide these quality service and experience.
I am most excited about this unique experience that we provide because it creatively solves a growing problem for employers, utilizing my creative skills and background in entertainment!
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I have had a mic in my hand since five years old. After doing my first stage play audition at eight years old with an NSU players on the campus of Norfolk State University, I knew then that I being a performer was for me. Even at a young age, it was something about being able to transform the way people felt or the ability to engage the emotions of viewers off some thing I said or did on the stage. I obtained my Bachelor’s degree in Theater from Old Dominion University. After continuing to perform on various stages and participating in the Governor’s School for the Arts and providing supports to other local Theater groups, I decided it was my turn. This sparked the idea of creating my own content of quality entertainment experiences at affordable costs, and TRS Productions was created. Also, being able to provide opportunities for not only community members, but especially the youth to have access to Quality training programs with the arts. These two ideals, quality and affordability, were the two main inspirations behind beginning the TRS performing arts empire.
At TRS Productions we bring Broadway in V A. and take pride in providing quality performances such as our Domestic Violence awareness stage play, music concerts, community events such as Juneteenth festival and virtual entertainment experiences.. I am most proud of the fact that this was built of pure love
Have you ever had to pivot?
One of the biggest pivots we had to do as an entertainment provider, we were hit hard, especially during the pandemic with Covid shutting down the entire world. We were able to utilize that is a unique opportunity to find a pandemic pivot and began providing virtual entertainment experiences to help bring families together we are launching a new virtual entertainment experience to solve the problem of employee retention and boosting morale for employers.
How did you build your audience on social media?
Building a social media presence in this day and time is a necessity! Especially during the pandemic I grew my social media presence and it helped to build an audience and stay socially present using tic-tok‘s, Facebook reels and also I used those platforms as a way to help monetize to help generate other income.
For anyone getting started with building a social media presence my suggestion is to heavily stay consistent. Consistency is key with social media because out of sight out of mind. If you make a conscious decision to post once a day, once a week or two minute videos, five minute videos whatever that decision is to stay consistent with posting and also utilizing hashtags to your advantage.
Contact Info:
- Website: www.TRSProductions.org
- Instagram: https://instagram.com/trsproductions
- Facebook: https://www.facebook.com/TRSProductions
- Linkedin: https://www.linkedin.com/mwlite/company/trs-productions
- Youtube: https://youtube.com/@trsproductions5760
- Other: https://linktr.ee/TRSEmpire?utm_source=linktree_profile_share<sid=1b32703e-63e4-48c3-a5eb-8c0a7b431ce4
Image Credits
Mr. Dray Washington Melvin Shadley