We’re excited to introduce you to the always interesting and insightful Tanya Davis. We hope you’ll enjoy our conversation with Tanya below.

Tanya, looking forward to hearing all of your stories today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

One of the most significant trends I’ve observed in our industry revolves around the adoption of cryomodulation technology, exemplified by machines like Glacial Skin. This innovation has revolutionized our approach to treating skin conditions such as rosacea and hyperpigmentation. The emergence of cryomodulation represents a shift towards non-invasive, targeted solutions for skincare concerns, reflecting a growing demand for effective yet gentle treatments.

A notable anecdote that highlights the impact of this trend involves a client who struggled with persistent rosacea flare-ups. Traditional treatments provided temporary relief at best, leaving him frustrated and self-conscious. However, upon introducing him to cryomodulation therapy using the Glacial Skin machine, I witnessed a transformative change. With each session, his skin became calmer, the redness diminished, and his confidence soared. This firsthand experience underscores the potential of cryomodulation to address skincare concerns while minimizing discomfort and downtime.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am the founder of Beautifuse in Englishtown, New Jersey. I am a Licensed Esthetician and Board Certified Micropigmentation Specialist. I started my career as a professional makeup artist for major networks such as CBS, OWN, BET, and Food Channel over 10 years ago. My love of beauty and making people feel their best led me into the skincare and permanent cosmetics industry. I am known by my clients as well as my peers in the industry as being knowledgeable, professional, and skilled in my expertise.

I offer skincare services such as Glacial Skin, Hydrafacial MD and a host of custom skincare treatments as well as permanent cosmetics.
My top priority is to have my clients achieve the desired results through the latest techniques.

What else should we know about how you took your side hustle and scaled it up into what it is today?

What began as a side hustle, indulging my passion for skincare and makeup while working as a registered dental assistant (RDA) at a dental office, gradually evolved into my full-time career. Balancing my dental job with part-time work at a salon as an esthetician and makeup artist allowed me to immerse myself in the world of beauty, honing my skills and building a loyal clientele. As I built my clientele, I found myself increasingly drawn to the artistry and transformative power of skincare and makeup.

Over time, the demand for my services grew, and I realized that my true calling lay in the beauty industry. With determination and a leap of faith, I made the bold decision to transition from dentistry to pursue my passion full-time. It was a daunting yet exhilarating journey, but armed with years of experience, a strong client base, and a burning desire to succeed, I took the plunge. Embracing my newfound career path as a full-time esthetician and makeup artist has been incredibly rewarding, allowing me to unleash my creativity, inspire confidence in others, and make a meaningful impact in people’s lives every day.

Any advice for growing your clientele? What’s been most effective for you?

The most effective strategy for growing my clientele at Beautifuse has been a combination of word of mouth and targeted advertising through social media platforms like Facebook and Instagram. Leveraging the power of word of mouth, satisfied clients have become my most enthusiastic ambassadors, spreading the word about my services to friends, family, and colleagues. Additionally, investing in strategic Facebook and Instagram ads for Beautifuse has allowed me to reach a wider audience.

Contact Info:

• Website: www.beautifuse.com
• Instagram: @beautifuse_nj
• Facebook: @beautifuse
• TikTok: Beautifuse