We caught up with the brilliant and insightful Tanya Carroccio a few weeks ago and have shared our conversation below.
Tanya, looking forward to hearing all of your stories today. Setting up an independent practice is a daunting endeavor. Can you talk to us about what it was like for you – what were some of the main steps, challenges, etc.
From the very beginning, the vision of Benehealth was to become a haven for those looking to find natural, holistic paths to better health. A paradigm shift driven by personal experiences and revelations, it’s a testament to the power of perseverance, learning, and collaboration. 1. Realizing the Need and Addressing it Head-on: One of the pivotal moments came when the realization dawned that the conventional medicine being practiced was doing more harm than good. Personal experiences, coupled with seeing others suffer, led to the idea of providing alternative medical solutions that put the patient’s wellbeing at the forefront. Along with the incredibly talented Lauren Bachman, DNP, this idea was nurtured into a full-blown vision for Benehealth.
2. The Path to Setting Up: Like any entrepreneurial journey, setting up Benehealth had its fair share of challenges:
• Market Analysis: Before any concrete steps were taken, a thorough evaluation of the need for such a clinic was done. This included understanding the local demographics, gauging interest, and analyzing potential competitors.
• Services Selection: Determining the exact services to be offered was a balance of what the founders were passionate about and what the market needed.
• Business and Marketing Plans: This is where dreams met the real world. Budgets were set, timelines were drawn up, and marketing strategies were developed.
3. Execution Challenges:
• Location and Ambiance: Leasing was chosen over buying to remain financially sustainable. However, the challenge was to find a space that resonated with the vision of Benehealth. An environment that would calm patients the moment they walked in.
• Design and Environment: Hiring Sonja Bochart, the biophilic designer, was an ace decision. She ensured the clinic remained toxin-free and green, aligning perfectly with the holistic health approach.
• COVID and Logistical Delays: The pandemic posed unforeseen challenges. From slowing down the remodeling process due to restrictions and supply chain disruptions to encountering mold that required immediate attention, the path to opening was fraught with obstacles.
Key Takeaways and Advice for Aspiring Entrepreneurs:
1. Anticipate Delays: In business, unexpected challenges are the norm, not the exception. Whether it’s mold in a building or a global pandemic, being flexible and prepared for delays is key.
2. Strategize Financial Expenditures: High-cost equipment or investments should always be scrutinized and if possible, tested for demand before purchasing. Consider leasing or validating demand through pre-selling packages.
3. Collaborate: As the Benehealth journey illustrates, collaboration can differentiate between success and failure. By joining forces with those who share your vision and bringing complementary skills, you stand a much better chance at success.
4. Stay True to Your Vision: In the world of medicine, and especially holistic medicine, trust is paramount. Always ensure that the services and environment align with the promises made to your patients.
For young professionals considering starting their own practice, the Benehealth story is a beacon to start your Benehealth practice. It’s a reminder that even the most challenging obstacles can be overcome with passion, collaboration, and perseverance.
Tanya, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
At the heart of Benehealth lies a profound commitment to changing the healthcare landscape as we know it. Traditional medicine often targets symptoms, providing momentary relief without diving deep into the root cause. Benehealth, on the other hand, stands distinct in its pursuit to uncover the underlying issues that plague one’s health and well-being.
What is Functional Medicine?
Functional Medicine is a transformative approach to healthcare. Instead of merely masking symptoms, it aims to identify and address the root causes of diseases. Through comprehensive patient histories, cutting-edge diagnostic tools, and tailored treatment plans, Functional Medicine seeks to empower patients to not only alleviate their conditions but to achieve optimal health.
What are Regenerative Aesthetics?
Regenerative aesthetics is about marrying the realms of aesthetic treatments with holistic health principles. It’s more than just looking good – it’s about feeling rejuvenated, both inside and out. Natural and holistic treatments ensure that your skin reflects the inner health and vitality you feel.
Services at Benehealth:
Functional Medicine: Dive deep into the root cause of health issues rather than merely addressing symptoms.
Functional Nutrition: A holistic approach to nutrition, tailored to an individual’s unique needs, ensuring optimal health and vitality.
Health Coaching: Empower patients with the tools and guidance needed to make lifelong health and wellness decisions.
IV Therapy: A targeted way to deliver essential vitamins, minerals, and other vital nutrients directly into the bloodstream for maximum absorption.
Holistic Skin Health: Natural approaches to radiant skin that speaks of overall health.
Natural Aesthetic Treatments: Enhance beauty in the most natural way, ensuring it’s sustainable and reflective of inner well-being.
Problems Solved at Benehealth:
Benehealth is not just a clinic – it’s a solution hub for a myriad of health challenges:
Autoimmune disorders
Metabolic issues
Weight loss challenges
Hormonal imbalances
Sleep disorders
Gut health complications
Chronic fatigue
…and so much more.
Setting Benehealth Apart:
What truly distinguishes Benehealth from others is our trove of success stories. Every patient transformed is a testament to our innovative approach and commitment. Our growth is fueled by our unwavering dedication to serve others. More so, we pride ourselves on being economically accessible. We believe that quality healthcare shouldn’t be a luxury. At Benehealth, more clients can experience the profound benefits of functional medicine and consistent lifestyle support.
Our Commitment to Our Clients:
Above all, Benehealth stands as a beacon of change in the healthcare industry. Our ethos revolves around a simple belief: treating symptoms is not synonymous with health. True health, which brings longevity and vibrancy, involves delving into the root cause of ailments and providing unwavering support for lifelong transformations.
At Benehealth, we’re not just a healthcare provider but your partner in a journey toward optimal well-being. Because good health is everything.
Putting training and knowledge aside, what else do you think really matters in terms of succeeding in your field?
In functional medicine and holistic health, while education and training lay the foundational stones, intrinsic qualities and keen awareness often determine the real success stories. Here are the cornerstones that, when combined with expertise, licenses, and certifications, can create a transformative journey in this field: 1. Perseverance: In the face of adversity, when the outcomes are less than favorable, your tenacity and unwavering commitment to your mission will push you forward. Like any other field, functional medicine has its challenges, but we can achieve lasting impact through consistent effort and resilience.
2. Positive Attitude: It’s said that one’s attitude determines their altitude. When faced with hurdles – be it a treatment not going as planned or external challenges like logistical issues – maintaining a positive outlook can be the beacon that guides you out of the darkness. Remember, every challenge offers a lesson, and seeing the silver lining ensures you’re always progressing.
3. Embrace Every Referral: In healthcare, trust is paramount. When another small business owner or a satisfied client refers someone to you, it’s not just a potential client but a testament to their belief in your capabilities. Embrace each referral with gratitude and view it as an opportunity to make a difference in another person’s life.
4. The Strength of Community: Never underestimate the power of camaraderie. The support from other small business owners, especially those in the same field, can encourage you during challenging times. This network can also provide invaluable advice, mentorship, and referrals. Together, you rise.
5. Tread Cautiously with Big Marketing Companies: In the digital age, marketing can make or break a business. However, while big marketing firms might allure you with grand promises, it’s essential to approach them with caution. Before signing any contracts:
• Research: Dive deep into the company’s background, past client experiences, and their track record in the healthcare domain.
• Word of Mouth: Nothing beats a recommendation from someone you trust. Seek referrals and consider partnering with local marketing firms where you can have more personalized, hands-on involvement.
6. Stay Local, Stay Connected: While globalization has its merits, when it comes to holistic healthcare, there’s an unparalleled advantage in staying connected to your local roots. Local collaborations, community events, and partnerships can offer more authentic engagements and trust-building opportunities.
In conclusion, while educational know-how is absolutely necessary, these pillars often determine the trajectory of success in functional medicine. Anchor yourself in perseverance, positivity, and community, and you’re already on the path to making profound changes in people’s lives.
What do you think helped you build your reputation within your market?
Benehealth has emerged as an inspiration for holistic well-being in a short span of 18 months. As a startup, our reputation in the market is anchored, not in momentary strategies, but rather in a profound commitment to excellence and genuine care.
From day one, the heart of Benehealth’s principles has been clear: unparalleled service and positive outcomes. Our dedication to promptness, especially in addressing client queries, sets us apart. We’re not just about offering treatments; we’re about forging connections. To this end, we actively encourage our clients to communicate their concerns via messaging at any time. Our belief is simple: communication is the cornerstone of holistic care.
Wellness, for us, isn’t compartmentalized into physical or mental – it’s an intricate tapestry woven from the threads of mind, body, and soul. We understand the deep interconnection between the mind and body, ensuring our approach encompasses every facet of a person’s well-being.
A significant element of our care model is practicing trauma-informed care. By definition, trauma-informed care is an approach grounded in an understanding of, and responsiveness to, the impact of trauma. It emphasizes the physical, psychological, and emotional safety of both providers and survivors, creating opportunities for patients to rebuild a sense of control and empowerment.
We harness digital platforms’ power to further our reach and deepen our impact. Our social media channels are not just promotional tools but vital conduits for disseminating knowledge. With regular posts and insightful blogs, we’re reshaping the narrative around health and wellness. Education, we believe, is empowerment. And by making valuable information accessible, we’re fostering a community of informed and proactive individuals.
Benehealth’s blossoming reputation is a testament to our unwavering dedication, holistic approach, and genuine passion for transforming lives. We’re more than a healthcare provider; we’re a movement, and our journey has only just begun.
Contact Info:
- Website: www.benehealth.com
- Instagram: https://www.instagram.com/benehealth_az/
- Facebook: https://www.facebook.com/Benehealth4Life
- Linkedin: https://www.linkedin.com/company/74149355