We’re excited to introduce you to the always interesting and insightful Tanya Andrews. We hope you’ll enjoy our conversation with Tanya below.

Tanya, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

NJ UP NX’s mission is to promote New Jersey based small businesses, entrepreneurs and events. I have increased my following on social media from 2K followers to 32K followers and wanted that to use it to my advantage. I know how hard it is to be a small business owner and getting new customers, increase awareness of your business or just trying to increase your own following on social media.

I feel as though New Jersey gets shadowed by New York a lot. I also feel as though people praise celebrities they don’t know when there are people in your own communities doing their thing. It is very important to support your community and it’s small businesses because they help the communities grow and also feed their families off of our support. It’s an honor to use my following to help support and highlight these small businesses and for them to have a safe space to tell their stories.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I am a single mother of three children, It has been a struggle trying to make enough money to support my family especially as they grow. I’ve always came up with different business ventures to make extra money but none I was really passionate about until I started NJ UP NX.

NJ UP NX, gives me the opportunity to meet different people just trying to make it like me. Some of these business owners are working 2 jobs, One to support the bills and then their passion. Some even using the first job to help pay for their side business. NJ UP NX wants to hear their story and use it’s following to help promote and highlight small businesses and entrepreneurs in New Jersey.

Can you tell us the story behind how you met your business partner?

My business partner is Jaamal aka Da Heartbreak Kidd. He is the coolest person to work with. He comes in prepared and ready to shoot, He gives out guests advice and the run down of how we shoot. He also has the best turnaround for the final product. I am blessed to have him on my team. I really couldn’t do it without him. Much respect and appreciation.

Where do you think you get most of your clients from?

The best source for new clients for me is social media and attending different vendor events. Since, NJ UP NX promotes small businesses, we like to go to vendor events to collect business cards (leads) and call or email them later to see if they’re interested in scheduling an interview.

Contact Info:

• Instagram: https://www.instagram.com/njupnx
• Twitter: https://www.twitter.com/njupnx
• Youtube: https://www.youtube.com/@njupnx

Image Credits
Jaamal aka Da Heartbreak Kidd