We’re excited to introduce you to the always interesting and insightful Tanisha Bullock. We hope you’ll enjoy our conversation with Tanisha below.
Tanisha, appreciate you joining us today. Let’s start with the story of your mission. What should we know?
At La Bella Bleu, our mission is deeply rooted in the belief that everyone deserves to feel confident and beautiful in their own skin. Our journey began with my love for dresses and the transformative power they had on my own self-confidence from a young age. I wanted to create a space where people of all backgrounds, body types, and identities could find the perfect dress and jewelry combination that made them feel empowered and radiant.
As an African American woman, I also embarked on a personal journey of embracing my natural hair, and this became an essential part of my identity. However, I noticed a lack of all-natural products that catered to my specific hair and skin needs. It was then that I realized there was an opportunity to offer a holistic approach to beauty, incorporating all-natural, handmade skin and hair care products that celebrate individuality and promote self-love.
The mission behind La Bella Bleu is meaningful to me because it goes beyond being just a business venture; it’s a platform to uplift and empower people. Our mission allows us to redefine beauty norms, and embrace the uniqueness of each person who uses our products.
As an African American woman entrepreneur, having a mission-driven company allows me to be a role model and advocate for diversity and inclusion within the fashion and beauty industries. By promoting natural beauty and offering a wide range of products suitable for all skin and hair types, we are breaking down the barriers that have long existed in these industries. We are dedicated to creating a positive impact through La Bella Bleu, one dress, one product, and one smile at a time.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Hola, readers of CanvasRebel! I am thrilled to share my journey and the story behind La Bella Bleu. My name is Tanisha Bullock, and I am a passionate scientist with a background in biomedical sciences and forensic medicine. While my scientific endeavors have been fulfilling, I also had a calling for the world of fashion, and natural self-care products.
My journey into the fashion and beauty industry began with my lifelong love for dresses. I cherished the empowering feeling of confidence that dresses brought to my life. This dream of owning a boutique became a reality when I founded La Bella Bleu in 2018, a boutique that curates a diverse collection of dresses and jewelry, catering to people of all backgrounds, body types, and identities.
However, La Bella Bleu is more than just a fashion boutique. As I began to embrace my natural hair, it sparked a new aspect of my business. La Bella Bleu now proudly offers a range of all-natural skin and beauty care products for men and women, including body butters, hair butters, hair growth oils, face scrubs, body scrubs, and body oils to name a few.
At La Bella Bleu, our distinction lies in the fusion of my scientific expertise with a passion for creating specialized formulas. This unique combination allows us to craft products with a focus on natural moisturization and hair retention. Our carefully selected essential oils and key ingredients are thoughtfully blended to cater to diverse needs. As a result, each product not only offers nourishing benefits but also indulges the senses with delightful aromas. We take pride in providing inclusive self-care solutions for all humanity, embracing fashionistas and self-care enthusiasts alike.
What sets La Bella Bleu apart from others is our unwavering commitment to quality and authenticity. Our all-natural products are meticulously formulated, free from harmful chemicals, and made with love and care. We prioritize using sustainable and ethically sourced ingredients, ensuring that our products not only benefit our clients but also the environment.
Our pride lies in the strong bonds with our cherished customers, and exceptional service is at our core. The transformative effects of our beauty products, evident in testimonials and referrals, fill us with joy and gratitude. We appreciate all who’ve supported our journey and warmly invite new connections. Join us on an exciting expedition toward confidence with our fashion line and serenity through our handcrafted beauty products. Together, we celebrate and embrace unique beauty with empowerment and self-love.
What’s been the most effective strategy for growing your clientele?
As a successful business owner, I have had the pleasure of connecting with numerous individuals through vending at events. Witnessing the joy on the faces of repeat customers who are drawn to our special pieces or are left speechless after sampling our products is incredibly rewarding.
Our most effective strategy for growing our clientele has been actively participating in university-sponsored events, conferences, fashion shows, and Greek organization gatherings as a vendor. By showcasing our products live and in person, potential customers can experience the essence of our all-natural skin and hair care creations firsthand. We engage warmly with each visitor, offering personalized details on how our products can address their specific needs. This genuine connection often sparks genuine interest, and many prospects eagerly embrace the opportunity to try our natural beauty solutions.
Recognizing the significance of customer engagement, we actively encourage people to stay connected with us by signing up for our newsletter and following us on social media. Through ongoing experimentation, La Bella Bleu has honed our approach to growing our clientele, learning from both successes and challenges. One incredibly powerful tool for expansion has been word-of-mouth referrals. It fills us with excitement when someone approaches our table and reveals that their friend had just purchased one of our body butters, inspiring them to do the same. Moments like these affirm the impact of our products and the power of customer satisfaction.
As we continue to evolve and thrive, La Bella Bleu remains dedicated to delivering high-quality products and experiences that resonate with our customers’ unique needs. Our genuine passion for natural beauty and our heartfelt connection with our clientele will always remain at the heart of our growth strategy.
We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.
At La Bella Bleu, we believe in embracing multiple avenues to reach and connect with our valued customers. Our primary platform is our own personal website, www.labellableu.com, where we proudly showcase our diverse range of dresses, jewelry, and all-natural skin and hair care products. Having our website grants us complete control over the presentation of our brand, products, and overall shopping experience. We have full autonomy over the website’s design, layout, and user experience, ensuring it aligns seamlessly with our brand image. However, as an independent website, we are solely responsible for driving traffic and reaching a broader audience, which can require additional marketing efforts.
Additionally, we have strategically chosen to utilize Etsy as a complementary platform to exclusively promote our all-natural skin and hair care products. Etsy provides a unique and thriving community of individuals seeking natural, handmade, and sustainable products. By leveraging Etsy’s existing audience, we can efficiently target and engage with individuals who are already interested in organic self-care solutions. Etsy’s reputation for high-quality, artisanal products fosters trust and credibility among customers. Nontheless, the platform’s popularity also means facing competition from other sellers offering similar products.
By leveraging both platforms, we can maximize our reach, cater to diverse customer preferences, and create meaningful connections with individuals who share our passion for natural beauty and unique fashion.
Contact Info:
- Website: www.labellableu.com
- Instagram: https://www.instagram.com/labellableu/
- Facebook: https://www.facebook.com/labellableu
- Youtube: https://youtube.com/channel/UCKKf1UP_sLu92zDVuUP6jAQ
- Etsy Shop: https://www.etsy.com/shop/labellabody
- Contact: [email protected]
Image Credits
Tanisha Bullock and Nyesha Bullock