Alright – so today we’ve got the honor of introducing you to Tammy Lovin. We think you’ll enjoy our conversation, we’ve shared it below.

Hi Tammy , thanks for joining us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

In the dynamic realm of Extended Reality (XR), comprising Augmented Reality (AR) and Virtual Reality (VR), the role of a digital artist transcends traditional boundaries. As an Emerging Tech Specialist, navigating this fast-paced, ever-evolving environment is not merely a job; it is an exhilarating adventure. In the world of XR media, risk-taking is not an option; it is a necessity. As a digital artist, one must constantly venture into the unknown, experimenting with new techniques and pushing the boundaries of what is possible. The creation of digital experiences for brands in this space involves a delicate balance between innovation and practicality. Each project is a new challenge, requiring not only artistic skills but also an in-depth understanding of the latest tech trends.
The landscape of XR media is akin to a kaleidoscope, constantly shifting and presenting new patterns. Advances in device capabilities and software updates occur at a breakneck pace, demanding perpetual vigilance and adaptability from digital artists. Embracing these changes is crucial for creating compelling and relevant digital experiences. This means that every six months or so, a new approach is often necessary, involving learning new software, adapting to updated device capabilities, or even rethinking the very concept of what digital art can be.
Despite the challenges, being an Emerging Tech Specialist in this field is incredibly thrilling. The rapid changes keep the work fresh and exciting, offering endless opportunities for creativity and innovation. Each new project is a journey into uncharted territory, with the potential to redefine the norms of digital experiences. The satisfaction of successfully integrating the latest technologies into one’s artistic vision is unparalleled. I keep my clients motivated and excited for our meetings when we go over trends forecasting for example.
There is a profound sense of excitement and fulfillment in being part of this ever-evolving digital revolution.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am an Emerging Tech Specialist & Art Director, and I curently I craft digital experiences for brands within Tammy.Studio, along with my fellow creatives and managers. I have a BA and MA degree in industrial design, so 3D design and out of the box critical thinking is my baseline, and after some time spent in that field, I realized I am passionate about incorporating new tech in creating digital experiences.
So for the past 5 years I’ve been a digital artist that specializes in creating experiences using a variety of emerging tech tools such as augmented reality, virtual reality , programable art or Artificial intelligence. Therefor my work is Metaverse ready. I have a unique style with whimsical colorful volumes, lots of pinks and bright color scheme, that can be seen across my many projects in various fields, like digital fashion, VR sculptures & performances, AR filters.
The themes of my eye-candy artworks often address complex human experiences and deep inner thoughts when I create art, and my artworks have been displayed IRL in consecutive years in Miami. Beijing, Los Angeles, and in Times Square NYC more than just a couple of times
I am often invited as a specialist speaker at conferences and events to talk about the tools that I use and the creative ways I approach brands briefs.
On social media I’ve been creating educational content for the past years when I switched my mindset from a consumer point of view to a creator one that wants to contribute to other people’s growth, either by sharing tutorials, or pipelines, work in process, news from the tech industry that has impact on visual designers like myself, sharing my knowledge on particular topics, tips and tricks after launches for every time I participated in alphas and betas programs which is something that I enjoy a lot to do.
And trying to get people excited about emerging technologies, educating on ways of how they could use the tools to create, like ipads, computer, the Quest headset.

How about pivoting – can you share the story of a time you’ve had to pivot?

I started out as a product designer in a big tech company, where I would design the shapes of the devices, along with an engineer. It was very exciting 2 years to see things come to shape from your computer to stores, and people unboxing and reviewing your product on youtube. I was recruited to join the renowned designer Karim Rashid in the New York City office to join the industrial design team, where I had the opportunity to work on huge brands and objects that are now famous, and it’s particular exciting to know that the sketches and all the details came from me. After being spent some time though designing for other studious or companies, I realized I had it in me to go own my own, start my own creative studio and sell my services. It started out with one big client that really liked what I did , so I was fortunate enough to jump a few steps ahead in the industry with this recognition, so more contracts followed. It’s been a number of years now, and I’ve expanded my creative team , but I still get down to each project, to draw the sketches, be in every meeting, and I keep it hands on, so in the end, when clients come to me, they indeed work with Tammy, not just Tammy.Studio. So looking back I guess the pivotal point was when I decided that from an employee I could start being an employer and bring enough projects to table to feed other creatives as well. This is something I am particularly proud of, changing the mindset from being offered jobs, to offering jobs.

What’s a lesson you had to unlearn and what’s the backstory?

I’ve learned many lessons along the years, and even though they were relevant for some time, they have faded in meaning as they are embedded in me now. But I guess a recent lesson I learned was while facing with macro economics and how that impacts small businesses and creators to the tiniest of details, from budget cuts to strategy re-focusing. There’s a war next to your border so you see inflation, that means that you have to start targeting clients from other countries. That actually happened last year and it took about 8 months for things to realign smoothly. So I guess one lesson there is to always have a B and a C plan.
Another lesson that came rather recent was that even if you are on a growing curve, it can stop abruptly and drop, so whatever plans you had for a specific timeline have to be shifted to fit the new narrative. Before this I believed that if I do my part right everything will move on a positive direction, when in reality a lot of things are out of my control and I am just an end point to an action.

Contact Info:

• Website: https://www.tammystudio.ro
• Instagram: https://www.instagram.com/tammylovin_/
• Linkedin: https://www.linkedin.com/in/tammylovin/
• Twitter: https://twitter.com/tammylovin_
• Other: https://www.tiktok.com/@tammylovin_ https://linkin.bio/tammylovin_