Alright – so today we’ve got the honor of introducing you to Tammara J Banks. We think you’ll enjoy our conversation, we’ve shared it below.

Tammara J, looking forward to hearing all of your stories today. One of the toughest things about entrepreneurship is that there is almost always unexpected problems that come up – problems that you often can’t read about in advance, can’t prepare for, etc. Have you had such and experience and if so, can you tell us the story of one of those unexpected problems you’ve encountered?

Starting a business as a style coach can be an exciting but challenging journey. Being prepared for unexpected problems and having strategies in place to address them can help you navigate your first year successfully. My first three years were extremely difficult. For years I shared tips for free online and styled people for free as a hobby because I honestly loved doing it; so when I took it seriously going from a hobby to a business it was hard building a client base. Finding clients can be more difficult than anticipated. You might have great styling skills, but without clients, your business cannot thrive. My messaging wasn’t clear because I was trying to please everybody instead of honing in on my ideal clients. I finally stepped back from the business to focus on my own personal development. I spent a lot of time with myself and God. Doing this gave me a sense of my identity, the impact, and the relevance I bring to this arena. My confidence in what God put in me became my driving force. If God be for you who can be against me? I give myself the grace I would give others. I’m enjoying the journey and I believe what; ‘s for me will be, and it will surely come to pass. This mindset doesn’t put pressure on me to do more, it allows me to take the lessons and become better at doing what I was created to do for God’s purposes

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

Welcome to BAWSE LifeStyleZ, where we empower women over 40 to embrace life changes with renewed style and confidence. Whether you’re re-entering the workforce, becoming a caregiver for a loved one, or simply seeking a fresh start, our personalized style coaching is designed to help you look and feel your best self.
At BAWSE LifeStyleZ , we believe that style is a powerful tool for transformation. Led by Tammara Thee BAWSE LifeStylist, a dedicated style coach with 20+ years of experience, we specialize in helping women over 40 create wardrobes that reflect their true selves as they navigate their evolving journeys. We do this through mindset renewal, inner work, self-care, and style coaching
Founded by Tammara J. Banks, BAWSE LifeStyleZ Image & Style Company is a full-service, luxury coaching and consulting business. Tammara specializes in Identity, mindset renewal, inner work, self-care, and style coaching, focusing on empowering women and men to be their best selves through the superpower of “identity.” Tammara also offers classroom-style courses, including personal style, identity, budget, and self-purpose.

Since she was a little girl, Tammara has styled her friends and family. She embodies what it means to be an empowered woman in our modern world. And it shows! Women always ask her how she got where she is and if she will work with them. So, Tammara decided to make it official with BAWSE LifeStyleZ Image & Style Co

This is not a Job or a business. This is why I was created. I am being fulfilled watching others transform into who God created them to be. I learn more about who I am with each client as I assist them with their generalized needs. So it becomes an eco-system of reciprocity; what I give comes back to me multiplied, giving me the freedom to provide more,

I want women to experience the BAWSE Life! Being a BAWSE is more of a mindset, how you feel, how you look, and how you dress, How you make others feel, making it a BAWSE Lifestyle.” – Tammara

Here’s a list of style coaching services tailored for women over 40 facing life transitions:

-Personal Style Assessment
-Wardrobe Revamp
-Shopping Services
-Special Event Styling
-Seasonal Updates
-Body Shape and Fit Analysis
-Color Analysis
-Accessory and Styling Tips
-Confidence Coaching
-Personal Branding
-Virtual Styling Services
-Subscription Services
-Workshops and Group Sessions
– Keynote / Panel Speaking

BAWSE LifeStyleZ aims to help women over 40 navigate their style during significant life transitions, boosting their confidence and self-worth. By offering a range of personalized and practical solutions, We can ensure that each client feels seen, heard, and stylishly supported throughout their journey.

Let’s talk about resilience next – do you have a story you can share with us?

I had no idea how to start, run, or scale a business. I am a first-generation entrepreneur. I didn’t even dream about being a business owner I just knew I had this undeniable talent God gifted me with. First-time entrepreneurs focus on money and getting revenue. Let’s be clear money is a resource, but if you are a KINGDOM Entrepreneur God is our source. I was chasing money instead of chasing the God who gave me the talent. When I realized what the root of my stagnation was, I had to shift my mindset to partner with God on strategies to build impact for the KINGDOM as well as legacy and wealth for my family. I think this and should always be the goal(BIGGER PICTURE)

Can you tell us about a time you’ve had to pivot?

My Mom was diagnosed with Dementia in 2019, I had to become her mother overnight without warning. I had moved to a new state seeking change while going through a divorce. My life felt so chaotic. I learned so much about myself, God, and who my mother was as an individual not just my mom. This experience has been tough, frustrating, hurtful, disappointing, scary, and annoying, but yet by far the most beautiful experience outside of giving birth to my two boys I’ve ever witnessed in my 44 years of life. There’s this peace beyond my understanding that fills my soul. I had to shut my business down completely in different seasons because my mother took cadence over anything. God has supplied all our needs so that I could pour into her, that was his design I humbled and submitted to his plan for this particular time in our lives. As I’m doing this interview she is in a Hospice House with only a few weeks to live. This is resilience in motion.

Contact Info:

• Website: https://msha.ke/stylecoachtammara
• Instagram: https://www.instagram.com/stylecoachtammara/
• Facebook: https://www.facebook.com/StyleCoachTammara
• Youtube: https://youtube.com/@stylecoachtammara?si=txVLfbS7zjWU2268
• Other: http://patreon.com/BAWSELifeStyleZ

Image Credits

Ala’Na Miller