We’re excited to introduce you to the always interesting and insightful Tambra Cherie . We hope you’ll enjoy our conversation with Tambra below.

Tambra , thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

Radio and television is all about taking risks. I initially went to college for Business Management and Marketing. I graduated and earned my MBA degree just to go back to school because I knew I wanted more. I was always unsure if I wanted to be in corporate America. I disliked dressing up for business classes. I didn’t like having to wear business suits and business attire. I remember interning while in college at a very professional corporate organization in Omaha, Nebraska. I loved the opportunity but I remember finishing the work very fast. I would then use the extra time to look up entertainment news and listen to music. I would read entertainment related articles to past time. I knew when I returned from that internship, my heart was somewhere else. I loved people. I loved music. I loved entertainment. I used to host high school parties when I was in high school. Where was that life?  I interned at a radio station and I started hosting a local television program where I interviewed artists, while covering events and going to clubs and restaurants in the city and surrounding areas. I immediately fell in love. I realized I loved helping people. I loved talking to people, not just artists but complete strangers. I realized I loved sitting in the studio behind a microphone talking to thousands of people at one time. But this is not what I went to school for? I was offered a job making 60,000 after graduation. I was getting paid nothing at the radio internship I loved so much. I turned that job offer down. I told myself that I had never made 60,000 before, so I should not miss anything that I have never had. I continued to follow my passion and I was in love with what I was doing. I remembered the words my grandfather use to say all the time, ‘If you love what you do, you will never work a day in your life.” I loved what I was doing. I was prayerful that the money would follow. But importantly, I was creating purpose and building a brand.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

I like to call myself a full time interactive media personality. I am a radio and television personality, entertainment news correspondent, author, entrepreneur, spokesperson, and host, Known as the Midday Diva, I’m currently the Midday on air radio personality for 97.7, The Beat of the Capital, WRBJ. I am also one of the stars of the reality television show, Belle Collective, on the OWN Network (The Oprah Winfrey Network), now in its 2nd season. I previously served as guest host on Lifetime’s hit television show, Bring It, and still currently serves as guest co-host on Dish Nation, which airs on FOX affiliates. I ‘ve hosted a number of concerts, festivals, and events throughout the country. I love hosting events and meeting new people. I have a passion for helping people. I am also a published author of the book, Surrounded By Sin, Grounded By Love: 8 Simple Keys to Becoming a Better You. I’m thankful to have appeared on a number of radio & television programs throughout the country, including TV One’s Sister Circle TV, sharing the message of becoming better with audiences around the world. I also believe in promoting healthier lifestyles throughout our communities. During the pandemic, I released, “Tambra Cherie’s Favorite Immunity Tea,” which includes high quality herbs designed to boost your immune system. I pride myself in teaching others the importance of healthier choices. I am an advocate for a number of issues that are important to me. I recently served as an advocate for the Stephanie Tubbs Jones Uterine Fibroid Research & Education Act of 2021, sharing her message with various Congress members to help advocate for awareness, education, and change on behalf of women across the country. I’m proud of a number of things I have done throughout my career. I believe every platform has a purpose. Every platform I have has its own individual purpose, whether its to entertain you, inspire you, motivate you, or even just encourage you in some way. I value people. I believe in the old saying that it takes a village. I’ve always wanted to be more than a voice on the radio. Being a servant and helping others will always be a priority. I would encourage everyone to get my book, Surrounded By Sin, Grounded By Love: 8 Simple Keys to Becoming a Better You available on Amazon and on my website, www.tambracherie.com. I would also encourage readers to always continue to boost your immune system, even if you are healthy. I have been drinking my favorite immunity tea for years. Its now available in a couple of stores and on my website as well.

What do you find most rewarding about being a creative?

The biggest reward is being in a position to help and serve people. I’m a servant and I love serving people. I love helping people. I love the way I make people feel. I want to have an impact. I believe in purpose. The reward is having a positive impact on someone’s life. That’s priceless to me.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I had to learn to stop trying to please everyone and its okay to say no. There was a time in my life that I was trying to please everyone but myself. I wanted to see everyone happy. I was always concerned with everyone’s feelings. I would try to do anything for everyone and it was draining me. I was concerned with what people would think because I represented a station, a company, and a brand, I was a spokesperson for an entire local television network. I felt so many people depended on me and I didn’t want to let anyone down. I wanted to please everyone. I would try to be nice to people who were not even nice to me. I had to realize that no matter how good you are to people, there will always be someone who doesn’t like you or doesn’t like what you do. Throughout the years, I learned to lean on my faith in God more. I learned to trust him wholeheartedly. I learned to let go and let God.

Contact Info:

• Website: www.tambracherie.com
• Instagram: tambracherie
• Facebook: Tambra Cherie On Air
• Twitter: Tambra Cherie
• Youtube: Tambra Cherie

Image Credits
Photographer: Sterling Photography