We’re excited to introduce you to the always interesting and insightful Tajee Young . We hope you’ll enjoy our conversation with Tajee below.
Alright, Tajee thanks for taking the time to share your stories and insights with us today. We love asking folks what they would do differently if they were starting today – how they would speed up the process, etc. We’d love to hear how you would set everything up if you were to start from step 1 today
This is a perfect question for Me. Some things have differently changed since we last met, So please let me reintroduce myself as Mrs. Tajee Young Owner and CEO of Tajee Young Creations formally known as YoungRose Design & Co. and over the last six months we have taken a few steps back, regrouped, rebranded, and geared our focus on a more quality product, and reaching our targeted audience. Now let me tell you, that is easier said than done. Being a Momtrepreneur/ Wife and working a fulltime job is not for the weak. Like the saying goes, Rome wasn’t built in a day. As a small business owner and a serial Marketer ” Famers Markets” that is. I found myself and my business in a rut. Sales are down, traffic on Insta is down. Store Contracts have ended and I had no plan on how to turn things around. Logging into social media gets depressing. Watching others in my field ” Succeed” Anxiety and Imposter syndrome has began to set in. What do I do? Do I gave up and close my doors for good? Well, that will defeat the purpose behind how this all got started and what we stand for.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
For those who don’t know, Ty Creations is a women owned, black owned company here in the Greater Phoenix Area. Our focus is spreading positivity and daily affirmations to the everyday woman. Our glasses are an essential component to bringing awareness to mental illnesses, such as , anxiety, depression, imposter syndrome, and self worth. All while enjoying your favorite beverage, in one of our Eco friendly Glass Cans, or strutting your stuff with one of our reusable tote bags. .
Tajee Young Creations ( Ty Creations ) was born a labor of love, and has slowly grown into a small business. As a Single mother of two at the time, I had hit rock bottom. I found myself in a dead end job with no more room for growth. Crafting, and creating became a positive but freeing outlet I needed, So I took my passion for my craft and my new found strength, and created a brand to support women, who just needed that extra push. My mission is for every woman to know that you are, we are, I am ENOUGH! No matter the color of your skin, the shape of your body, your sexual identity, your mental state. The message is still the same YOU ARE ENOUGH, and you aren’t alone.
Nowadays its easy to find a cute cup or tote bag anywhere, but ours holds a deeper meaning. Something personal but encouraging to each and every customer. Seeing a smile on a customers face when they walk into my booth, is the reason I do what I do. Being able to make a heartfelt connection, that’s so pure makes my heart smile, and because of that I will never stop pushing the Ty Creations Brand,empowering you and every sip!
Where do you think you get most of your clients from?
The best source for new clients for me has been Farmers Markets, I’ve tried Esty, retail stores, Instagram Ads, you name it I’ve done it, but nothing comes close to the human interaction with my clients. When they step into my booth its a whole vibe, 90’s R&B tunes playing in the background to set the tone, Complimentary water to cool you off Retro Chic decor, and Cute but empowering productions. Nothing beats the in-store (Booth) shopping experience. It’s allows me to have that personal interaction with my potential customer and they get to know what the Ty Creations brand is all about. Follow Us on Instagram for all Market dates.
We’d love to hear about how you keep in touch with clients.
Square has made it super easy for me to stay in touch with my clients. Whenever you shop in booth with me at checkout everyone has the opportunity to sign up for our newsletter, loyalty program and new product release before anyone else.
Square also allows me to have one on one text conversation with my clients. This has also allowed me send thank you messages, and self-served service such as allowing for customer reviews.
Another thing that keeps me in touch with my clients is our “Show Me What You’re Pouring“ campaign. This allows for the customer to share their shopping experience and purchased goods with everyone, and in return they are presented with a 10% off coupon on their next purchase.
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