We’re excited to introduce you to the always interesting and insightful Taimere Wood. We hope you’ll enjoy our conversation with Taimere below.
Taimere, looking forward to hearing all of your stories today. Is your team able to work remotely? If so, how have you made it work? What, if any, have been the pitfalls? What have been the non-obvious benefits?
When the pandemic made the workforce shift to remote-work, I thought it would take a toll on my startup consulting business. One of the vital sources for securing new clients as a consultant is networking, so I was put in a position where I needed to adapt and re-strategize my marketing plan so I wasn’t dissolving my business as fast as I got it up and running. The increase of investment in digital/online marketing has been the best for my business as I have been able to expand nationwide to states like Wisconsin and California, rather than just in the state of Georgia.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
My journey in the nonprofit industry started out working as a volunteer at the Atlanta Police Foundation while attending Clark Atlanta University. During my career, I have been able to work in the various departments within an organization to understand how they all come together to power the nonprofit’s mission and impact in the community. From working in communications/marketing, programming, resource development, event planning, and finally making my way in operations and financial management, these skills have provided a multi-faceted opportunity to help other nonprofits excel in the community. I have helped nonprofits with incorporation, policies & procedures, financial management & budgeting, social media revamps and website creation and have become a one-stop shop for organizations to succeed.
Any insights you can share with us about how you built up your social media presence?
Social media has become a vital tool for my business to create a sense of trust with the community as it relates to the authenticity of my brand as well as the credibility of the information I provide as a resource to nonprofits. When I first started my business, I did a lot of online research about how to grow my social media organically. My search resulted in what I thought was the most basic information that wasn’t going to help me succeed. What I realized was that I was putting too much thought into it and that there was some true behind the information these social media guru’s were providing.
1. Consistency. Make sure you create some consistency with the amount of content you post and how often you post it. Create a schedule so your followers can keep up and know when to interact with your content.
2. Engage. Engaging is free but people tend to want to the celebrity appearance of high interaction for your page without reciprocating. Liking and commenting on your follower’s content is free and lets them know there is a human presence behind your social media.
Where do you think you get most of your clients from?
The best source for new clients has been word of mouth so make sure you provide quality work and outstanding customer service while maintaining a positive attitude during the entire project or proposal. There’s nothing better than a previous client returning for additional projects and/our vouching for your expertise to their colleagues.
Contact Info:
- Website: www.bossnonprofitconsulting.com
- Instagram: www.intstagram.com/bossnonprofitclinic
- Facebook: www.facebook.com/bossnonprofitclinic