We caught up with the brilliant and insightful Taiane Bozzay a few weeks ago and have shared our conversation below.
Taiane, appreciate you joining us today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard.
As the owner of our cake business, we’ve carved out our own niche by doing things differently from the norm. One of the standout aspects of our approach is our dedication to crafting our products from scratch using only the finest ingredients. Whether it’s our creamy buttercream or our luscious jams, everything is made in-house, ensuring that every slice is bursting with freshness and flavor.
Another way we break from tradition is the way we interact with our customers. Unlike typical cake shops, we’ve set up a user-friendly website where folks can easily browse and order our cakes. On our site, they can choose from a variety of distinctive designs, personalize messages, select their preferred flavors, and pick the perfect cake size. This fuss-free process means our customers can place an order at any time that suits them, all without the need for lengthy discussions.
To make things even more convenient, we offer delivery services. This means that not only can customers easily order online, but they can also have our scrumptious cakes delivered right to their doorstep, saving them time and effort.
In a nutshell, what sets us apart from the industry standard is our commitment to using real, homemade ingredients, our user-friendly online ordering process, and the ability to tailor each cake to our customer’s unique preferences. We believe that by offering this unique experience, we’re not just selling cakes but creating delightful moments for our cherished customers.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Hello there! I’m Taiane Bozzay, and I’d love to share my journey with you. My passion revolves around food and crafts, and it all began with my educational background. I graduated in agribusiness engineering and embarked on a fulfilling career as a production engineer at an Italian food company in Brazil, where I honed my skills for two years. The experience was truly amazing, but it ultimately led me to make a life-changing decision: relocating from Brazil to the USA.
This move brought about a significant culture shock, particularly in relation to food. I found myself yearning for the fresh, artisanal, and “made by hand” food that I had grown up with in Brazil. What I missed most was what I’d call “true food” – meals that were minimally processed, free from excessive sweetness, and devoid of artificial additives. In response to this longing, I delved into cooking and baking, which had always been my beloved hobbies.
The pivotal moment came in 2021 on my husband’s birthday when I decided to bake him a cake. It turned out to be a resounding success! Encouraged by the positive feedback, I began to receive suggestions from friends and family that I should consider selling my cakes. Initially, I thought it was a crazy idea, but the concept intrigued me, and I decided to explore it further.
I made a commitment to myself to undertake professional cake courses and experiment with a wide array of flavors and designs. What truly fuels my creativity is my love for modern, minimalist, and delicate cakes. The essence of minimalist design, in my perspective, is about prioritizing the essential elements. Instead of overwhelming with excessive components, I focus on a select few, ensuring they are of the highest quality to create a perfect accent. This approach embodies a pure form of elegance, suitable for any type of celebration.
One thing that sets me apart is my unwavering dedication to staying true to my roots and childhood upbringing in Brazil. I make all of my cakes from scratch, using real, genuine ingredients. This commitment ensures that every bite encapsulates the authentic flavors and quality I cherish.
What makes me most proud is the journey I’ve undertaken, transforming my passion into a profession that I adore. I want potential clients, followers, and fans to know that I pour my heart and soul into every cake I create. It’s not just about baking; it’s about crafting exquisite, delectable works of art that elevate any occasion.
I’m delighted to introduce you to my brand and my work, and I hope you’ll join me in celebrating the joy of minimalist, handcrafted cakes made with love and care.
What do you think helped you build your reputation within your market?
What has significantly contributed to building our reputation in the market is a combination of several key factors. Firstly, our commitment to creating gourmet flavors from scratch has been a game-changer. People appreciate and recognize the quality and taste of our cakes, which are a cut above the average, thanks to our use of real, high-quality ingredients. This dedication to providing top-notch flavors has allowed us to stand out in a crowded market.
Secondly, the convenience we offer in the ordering process has been instrumental. Our user-friendly online platform makes it incredibly easy for customers to explore our cake options, select their preferred flavors, choose from our unique designs, and even add personalized touches. This hassle-free, efficient ordering experience has set us apart, making it simple for customers to place their cake orders, even at a moment’s notice.
By consistently delivering both exceptional gourmet flavors and a convenient way to order, we have earned the trust and loyalty of our customers, ultimately establishing a strong reputation in our market. It’s this combination of quality, taste, and user-friendliness that has helped us become a recognized and respected name in the cake business.
How do you keep in touch with clients and foster brand loyalty?
We maintain a strong connection with our clients through a thoughtful and personalized approach. After a customer places an order for one of our delicious cakes, we make it a point to send them an email a few days later. In this email, we ask about their experience with our service and the cake they received. This feedback loop allows us to gauge their satisfaction and make any necessary improvements to enhance their future experiences.
We value the input of our clients, as it helps us continually refine our offerings and customer service. By actively seeking feedback, we not only demonstrate our commitment to delivering the best possible experience but also ensure that we maintain a close and open relationship with our valued customers. This two-way communication is a cornerstone of our client engagement strategy.
Contact Info:
- Website: https://madebyhandcakes.com/
- Instagram: https://www.instagram.com/madebyhandcakes/
- Other: Our cakes collections: https://madebyhandcakes.com/collections/wedding-cakes-denver https://madebyhandcakes.com/collections/birthday-cakes-for-women-denver https://madebyhandcakes.com/collections/men-birthday-denver https://madebyhandcakes.com/collections/baby-shower-cakes-denver https://madebyhandcakes.com/collections/anniversary-denver https://madebyhandcakes.com/collections/graduation-cakes-in-denver