Alright – so today we’ve got the honor of introducing you to Syrai Burch. We think you’ll enjoy our conversation, we’ve shared it below.
Syrai, thanks for joining us, excited to have you contributing your stories and insights. If you could go back in time do you wish you had started your business sooner or later
When I look back at the time I actually took that leap, I was in a place where I knew I had more to give creatively and professionally, but I didn’t yet believe I was ready. I spent a lot of time second guessing myself, waiting for the “perfect” moment, more experience, more confidence, more support. The truth is, that moment never really comes. You just have to start.
I launched my business during the pandemic. I was working a regular job. But even then, I knew I had something unique to offer. Once I finally took the step, everything started to align. I learned fast, adapted quickly, and found my voice as a business owner.
If I had started sooner, I truly believe I’d be even further along now — not just in success, but in experience, confidence, and personal growth. I would’ve had more time to make mistakes, learn, and evolve. Starting earlier wouldn’t have made it easier, but it would’ve given me a longer runway to build what I’ve always dreamed of.
Still, I’m grateful for the timing that did unfold, because it taught me resilience and gave me clarity. But if you’re sitting on an idea, waiting until you’re “ready” take this as your sign. Start now. I wish I had.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
Hi! My name is Sy’rai, and I’m the owner of SNB Beauty LLC, a beauty brand specializing in lash extensions and makeup artistry. What started as a passion for enhancing natural beauty has grown into a business built on creativity, connection, and confidence.
My journey into this industry began with a deep love for all things beauty. I was always drawn to the way a simple lash set or flawless makeup look could completely transform not just how someone looks but how they feel. That love pushed me to get certified, sharpen my skills, and eventually take the leap into creating SNB Beauty LLC.
At SNB Beauty, I offer custom lash extension services including classic, hybrid, and volume styles as well as makeup for all occasions, from soft glam to full glam. Whether you’re preparing for a special event or just want to treat yourself, my goal is always the same, to help you leave feeling even more confident and radiant than when you walked in.
What sets SNB Beauty apart is the intention behind every service. I focus not just on the final look, but on the experience making sure each client feels comfortable, valued, and truly seen. Every set of lashes and every brush stroke is done with care, precision, and a personalized touch that reflects your individual beauty.
I’m incredibly proud of the community I’m building through SNB Beauty. Watching my clients transform not just physically, but emotionally is the most rewarding part of what I do. I’m honored to be a part of their self-care journey.
If you’re thinking about booking a service or following my journey, just know that SNB Beauty LLC is rooted in empowerment, self-love, and enhancing the beauty that already exists within you. I’m so excited to continue growing, creating, and connecting through my work.
What’s worked well for you in terms of a source for new clients?
The best source of new clients for SNB Beauty LLC has definitely been a mix of social media and word-of-mouth referrals. Social media is what puts my work in front of new eyes but it’s the client experience that turns followers into loyal clients and loyal clients into walking billboards for my brand.
Instagram especially has been a major tool for visibility. I’ve had so many clients say they found me through reels, before-and-after posts, or through someone tagging me in their story. When people can see my work and the results I deliver, it builds instant trust especially when paired with real testimonials and client reposts.
What’s been the most effective strategy for growing your clientele?
The most effective strategy for growing my clientele has definitely been social media hands down. Platforms like Instagram and TikTok have allowed me to showcase my work, build trust, and connect with new clients in ways that traditional marketing just can’t.
I focus on consistently posting before-and-after photos, video transformations, and behind-the-scenes content, which not only highlights my skills, but also gives people a feel for my vibe and the experience they can expect at SNB Beauty LLC. I also love using reels, trending audio, and personal captions to create content that feels real, engaging, and authentic not just promotional.
Beyond the visuals, I make sure to stay active in my DMs, respond to comments, and build relationships with both followers and clients. A lot of my growth has come from word-of-mouth through social sharing when clients repost their results, tag my page, or leave reviews, it brings in a whole new audience.
Social media has been more than just a marketing tool it’s been a way to build a community. It keeps me connected, visible, and always evolving with what my audience wants to see. When used intentionally, it’s one of the most powerful tools we have as beauty professionals.
Contact Info:
- Instagram: @snbbeautyyllc
- Youtube: https://www.youtube.com/@snbbeautyy
