We caught up with the brilliant and insightful Symone Weemes a few weeks ago and have shared our conversation below.

Symone, thanks for joining us, excited to have you contributing your stories and insights. How did you come up with the idea for your business?

Gem Matter is my vision turned reality. Our journey began in 2019, but the roots of Gem Matter were planted long before that. It all started with a dear friend of mine in college who battled alopecia, a condition that ran in her family. Witnessing her struggle, I knew I had to do something.

In 2017, I crafted the very first batch of Gem Matter products for her. The results she experienced within three months were nothing short of amazing. She confided in me that she could envision Gem Matter sitting on store shelves, ready to empower and transform lives. That became our shared dream.

Fast forward to 2019, and Gem Matter was officially launched to the public. Today, I am the visionary and motivation behind this journey. She is my inspiration, my reason for pouring my heart and soul into Gem Matter.

With Gem Matter, we aim to provide confidence, hope, and a renewed sense of self. We understand the struggles and societal pressures that surround individuals and their natural hair. We believe that everyone should have the freedom to choose how they express themselves, and our products are here to support that choice.

Gem Matter is not limited to any specific gender or age group. Our products are for anyone seeking to enhance their beauty, reclaim their confidence, and embrace their authentic selves. We have witnessed the positive impact Gem Matter has had on individuals with various medical conditions, including lupus and cancer, helping them regain their self-assurance during challenging times.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Certainly! Here are the answers to your questions, focusing on Gem Matter and Symone Weemes:

1. About Myself: I am Symone Weemes, the creator of Gem Matter. With a passion for empowering individuals and transforming lives, I entered the beauty industry driven by a desire to make a positive impact.

2. How I Got Into the Industry: My entry into the beauty industry was inspired by a personal connection and a deep understanding of the challenges individuals face. Witnessing a friend’s struggle with alopecia fueled my determination to create effective solutions.

3. Products and Services: Gem Matter offers a range of exceptional products meticulously crafted to enhance natural beauty and ignite confidence. Each product is designed to address specific hair and skincare concerns, providing noticeable results and empowering individuals to embrace their authentic selves.

Restorative Oil: Our Restorative Oil is a game-changer for those seeking healthy hair growth. Infused with a blend of potent herbs, this oil nourishes the scalp, strengthens hair follicles, and promotes accelerated growth. Within just 3-6 weeks, you’ll notice a remarkable transformation as your hair becomes thicker, fuller, and more vibrant. Say goodbye to thinning or lackluster hair and hello to a crowning glory that exudes confidence and vitality.

Beard Growth Oil: For individuals yearning for the perfect beard, our Beard Growth Oil is the answer. Crafted with carefully selected herbs, this oil stimulates facial hair follicles, promotes growth, and helps to fill in patchy areas. Within 3-6 weeks, you’ll see a more defined, fuller beard that exudes confidence and masculinity. Embrace the opportunity to sculpt and style your dream beard, leaving a lasting impression wherever you go.

Lash and Brow Serum: Enhance your natural beauty with our Lash and Brow Serum. Powered by herbal extracts, this serum nourishes and conditions your lashes and brows, promoting growth, thickness, and length. Within weeks of consistent use, you’ll notice a dramatic difference as your lashes become fluttery and your brows become defined, framing your eyes with captivating allure. Experience the transformative power of luscious lashes and perfectly shaped brows that accentuate your unique features.

Our brand new Multipurpose Skincare Oil: Our Multipurpose Skincare Oil is a true gem in your self-care routine. Infused with a potent blend of herbs, this versatile oil deeply moisturizes, soothes, and rejuvenates your skin. Whether used as a facial serum, moisturizer, or body oil, it will leave your skin supple, radiant, and revitalized. Say goodbye to dryness, dullness, and irritation as you embrace a newfound glow and indulge in the nourishing benefits of nature.

What sets Gem Matter products apart is our unwavering commitment to quality and results. Each product is carefully formulated with a deep understanding of the power of herbs. We use only the finest herbal ingredients, ensuring that our products provide exceptional benefits without compromising on effectiveness. With Gem Matter, you can trust in the transformative potential of nature, bringing out your best and embracing your true beauty with confidence.

4. Problems I Solve for Clients: Gem Matter addresses hair and skincare concerns, providing solutions that deliver noticeable growth and transformation within a short period. We help individuals regain confidence, achieve their desired looks, and rejuvenate their hair, lashes, brows, and skin.

5. What Sets Me Apart: At Gem Matter, our holistic approach to self-care sets us apart. We believe in harnessing the incredible benefits of herbs and using only the finest herbal ingredients. Our commitment to quality, results, and empowering individuals distinguishes us in the industry.

6. What I’m Most Proud Of: I am incredibly proud of the positive impact Gem Matter has had on individuals’ lives. Witnessing the regained self-assurance of those facing medical conditions such as lupus and cancer during challenging times brings me immense joy and fulfillment.

7. Key Messages for Potential Clients/Followers/Fans: I want individuals to know that Gem Matter is passionate about delivering exceptional results through the power of nature. Our products are carefully crafted, with a focus on enhancing beauty, boosting confidence, and empowering individuals to embrace their authentic selves. Trust in our commitment to excellence, join our community, and experience the transformative power of Gem Matter on your journey to self-expression and self-confidence.

Do you sell on your site, or do you use a platform like Amazon, Etsy, Cratejoy, etc?

Gem Matter is proud to offer our products on multiple platforms, including Walmart.com and Amazon. These platforms provide us with a wide reach and accessibility to customers around the world. Let’s explore the choice of using these platforms and the pros and cons associated with it:

1. Pros of Selling on Walmart.com and Amazon:
– Wide Customer Reach: Walmart.com and Amazon have massive customer bases, allowing us to reach a larger audience and potentially increase sales.
– Established Reputation: These platforms are well-known and trusted by customers, providing a sense of reliability and credibility to our brand.
– Convenience: Selling on established platforms like Walmart.com and Amazon eliminates the need to build and maintain our own e-commerce website, saving time and resources.
– Logistics and Fulfillment Support: These platforms often offer fulfillment services, making it easier for us to handle inventory, packaging, and shipping processes.

2. Cons of Selling on Walmart.com and Amazon:
– Platform Fees: Walmart.com and Amazon charge fees for selling on their platforms, which can affect profit margins.
– Competition: These platforms are highly competitive, with numerous sellers offering similar products. It requires strategic marketing and differentiation to stand out.
– Limited Control: Selling on third-party platforms means adhering to their rules and guidelines, limiting some aspects of customization and branding.

While selling on Walmart.com and Amazon provides significant advantages in terms of customer reach and convenience, it’s important to strike a balance between utilizing these platforms and maintaining control over our brand and customer experience. For Gem Matter, the decision to sell on these platforms was driven by the opportunity to reach a broader audience and ensure accessibility to customers worldwide. However, we also value building our own brand presence and cultivating direct relationships with customers. It’s a dynamic approach that combines the benefits of established platforms with the long-term goal of nurturing our own e-commerce presence.

We’d love to hear the story of how you built up your social media audience?

Let me share with you the story of how I built my audience on social media. When I started my journey as the creator of Gem Matter, I had a 4 year degree in graphic design, and 13 years of experience in MLM companies. Little did I know that these experiences would lay the foundation for how I would market my own company years later.

With a passion for design and a desire to make a difference, I embraced social media as a platform to showcase my work and connect with potential clients. I began by sharing my journey, my inspirations, and the story behind Gem Matter. Through heartfelt and authentic storytelling, I invited others to join me on this empowering journey.

Recognizing the power of engagement, I actively listened and responded to comments and messages from my audience. I wanted to create a sense of community and build trust, so I made it a priority to provide genuine support and guidance to those who reached out.

My advice to those just starting to build their social media presence is to be authentic, passionate, and consistent. Share your story, your expertise, and your unique perspective. Engage with your audience, listen to their needs, and provide genuine support. Embrace opportunities for public speaking or live sessions, as they can be powerful tools to connect with your audience on a deeper level. And always remember to keep learning, adapting, and growing, as social media is an ever-evolving landscape.

Building a social media presence takes time, dedication, and a willingness to be vulnerable. But with passion and authenticity, you can create a community that not only supports your brand but also feels inspired and empowered by it. Trust in yourself, believe in your journey, and let your voice shine through.

Contact Info:

• Website: Gemmatter.com
• Instagram: Gem_Matter
• Facebook: Gem Matter
• Twitter: GemMatter_