We caught up with the brilliant and insightful Symone Simon a few weeks ago and have shared our conversation below.

Symone, appreciate you joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

At Makeup on the Move, we pride ourselves on diverging from the industry standard by revolutionizing the shipping process in the beauty industry. Our commitment to providing fast delivery sets us apart and ensures our customers receive their desired products as quickly as they need them.

The current shipping process in the beauty industry is often perceived as archaic, with lengthy delivery times that leave customers waiting anxiously. Recognizing this pain point, we decided to take a bold step and introduce a new standard of speed and convenience.

Our promise to customers is simple yet impactful: we offer beauty product delivery within two hours or less. This rapid turnaround time is unparalleled in the industry and has reshaped the way customers experience online shopping for beauty essentials. Gone are the days of waiting impatiently for weeks to receive a coveted product. With Makeup on the Move, our customers can now enjoy the thrill of receiving their desired beauty products swiftly, without compromising on quality or convenience.

Allow me to share a remarkable story that exemplifies the significance of this difference. We had a client who had struggled to find their favorite product for her unique hair texture while traveling through the vibrant streets of New York City. Through our diverse catalog of products, we were able to provide her with a truly tailored experience that celebrated her natural beauty.

Embracing our commitment to fast shipping, we swiftly processed her order and delivered the product to her doorstep within two hours. Witnessing her joy and relief as she received the product in time for her event was a truly gratifying experience. Our ability to go beyond the industry standard and fulfill her urgent need reinforced the impact of our commitment to fast shipping and customer satisfaction.

By challenging the status quo, Makeup on the Move is setting a new standard in the beauty industry, prioritizing speed and convenience for our valued customers. We firmly believe that time is precious, and we aim to ensure that our customers receive the products they desire as swiftly as they need them.

Symone, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Allow me to introduce myself, I am Symone Simon, the founder, and CEO of Makeup On the Move. With an unwavering passion for beauty and a background in Public Relations and Event Planning, I found my way into the beauty industry through a serendipitous moment.

During one of the conferences I was planning, I found myself in a predicament. I had forgotten my favorite eyeliner, which may seem trivial to some, but for me, it was an essential part of feeling and presenting my best self. Caught up in the fast-paced nature of the event, I realized that finding a store to replace it was not feasible, especially in an unfamiliar city. That was the moment when inspiration struck me: “If I can have groceries, dry cleaning, and other necessities delivered, why not beauty products?” And thus, Makeup On the Move was born.

At Makeup on the Move, our primary focus is revolutionizing the shipping process in the beauty industry. We understand the frustration and anxiety that often accompanies lengthy wait times when purchasing beauty products. To alleviate this pain point, we have made a steadfast commitment to fast delivery.

What sets us apart from others in the industry is our dedication to providing unparalleled convenience and speed. We believe that beauty should be accessible to everyone, and that includes eliminating unnecessary wait times for our clients. When you order from Makeup On the Move, you can expect your beauty products to arrive within two hours or less. This swift turnaround time has transformed the way our customers experience online beauty shopping.

Our pride lies in disrupting the industry and offering an elevated retail experience to the remarkable women who have contributed to the multi-billion-dollar beauty supply industry. We believe in inclusivity and have implemented initiatives that challenge traditional practices. Working closely with black beauty supply stores, we ensure that our clients have access to a diverse range of products that cater to different hair types and individual preferences. We want every person, regardless of their background or unique needs, to feel seen, heard, and beautiful.

Furthermore, we collaborate with small beauty brand owners to assist them in expanding their logistic operations and amplifying their brand presence. By doing so, we empower these entrepreneurs and contribute to a more vibrant and inclusive beauty landscape.

In essence, I am most proud of our ability to disrupt the industry and provide an elevated retail experience for our clients. Makeup On the Move is committed to celebrating diversity and empowering individuals to express their unique beauty confidently. We invite potential clients, followers, and fans to join us on this journey of inclusivity, convenience, and self-expression. Together, let us redefine beauty standards and create a world where everyone can access the beauty products they desire swiftly and effortlessly

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

The lesson I had to unlearn is a successful business is not successful every day. There will be a time period where things you do will not always make sense but with consistency a successful brand strives.

Our backstory is Makeup On the Move did not make a profit for two years. With consistency, we were able to become a profitable business.

As a beauty expert and the CEO/Founder of Makeup On the Move, I had to unlearn the notion that a successful business remains successful every single day. It was a valuable lesson that required a shift in mindset and understanding.

In the early stages of Makeup On the Move, we faced challenges and obstacles that made it difficult to see immediate success. The reality was that not everything we did made sense at the time, and there were moments of uncertainty. However, I recognized the importance of consistency and perseverance in building a successful brand.

Our backstory reflects this lesson. Makeup On the Move did not generate a profit for the first two years. It was a period of investment, learning, and fine-tuning our approach. Despite the initial financial challenges, we remained committed to our vision and continued to provide exceptional service to our customers.

Through unwavering dedication and staying true to our mission, we were able to overcome the initial hurdles and eventually achieve profitability. The journey taught me the significance of persistence, adaptability, and trust in the process.

Now, with the hindsight of our journey, I firmly believe that success is not defined by a single moment or immediate results. It is a culmination of consistent efforts, resilience, and the willingness to learn from setbacks. I am proud to say that Makeup On the Move is a testament to this philosophy.

To all aspiring entrepreneurs and fellow beauty enthusiasts, I encourage you to embrace the lessons that come with the journey. Understand that success may not come overnight, but with perseverance and a steadfast commitment to your vision, you can create a thriving and profitable business.

We’d love to hear about how you keep in touch with clients.

At Makeup On the Move, we believe in going the extra mile to provide our clients with a VIP experience. We understand that it’s not just about delivery; it’s about building long-lasting relationships.

We prioritize consistent communication that goes beyond sales. Through various channels, including social media, email newsletters, and personalized messages, we deliver valuable content that resonates with our client’s interests and needs. Our aim is to provide them with beauty tips, industry insights, and inspiration they can trust.

Secondly, we genuinely listen to our clients. We understand that each individual has unique beauty needs and preferences. By actively listening to their feedback, concerns, and desires, we can take immediate action to address their specific requirements. This approach allows us to tailor our offerings and continuously improve their experience.

Lastly, we ensure that every interaction with our clients feels like a VIP experience. From personalized recommendations to exclusive promotions and access to special events, we go above and beyond to make our clients feel valued and appreciated. By treating them as part of an exclusive community, we build trust and foster a sense of loyalty.

Our focus is on providing exceptional client experiences that extend beyond transactions. We strive to build lasting relationships based on trust, personalized attention, and a genuine commitment to our clients’ beauty journey. Through consistent communication, active listening, and the VIP experience, we cultivate brand loyalty and create a strong connection with our valued clients.

Contact Info:

• Website: makeuponthemove.nyc
• Instagram: makeuponthemove.nyc
• Facebook: Makeup On the Move
• Other: Tiktok: @makeuponthemove.nyc Personal Instagram: @SocialiteSymone